“What is the best way to utilize ads on a blog and maximise their potential profit?” – Question from @RyanBarr on Twitter.
This video post looks at 5 factors that help to make an ad be more profitable on your blog – it’s based on an older post here on ProBlogger where I presented an equation for AdSense success.
The five factors are:
- Ad Positioning
- Ad Design
- Relevancy (between reader intent, the content and the ads)
- How much are ads paying
While I originally came up with this equation with regards to AdSense it relates to all kinds of advertising on blogs as well as affiliate programs to some degree. The principles are introductory but a good place to start for those just starting with making money from blogs.