Written on June 20th, 2009 at 12:06 am by Darren Rowse
Simple Changes Doubled My Adsense Revenue
In this post Todd Fratzel from Home Construction Improvement and Today’s Green Construction shares how he doubled the AdSense revenue on his blog with a few simple changes.
Several simple changes in my Adsense approach and layout have almost doubled my blog’s revenue. The results were so drastic and eye opening that I convinced a friend (www.oneprojectcloser.com) to make the same changes to his blog with even better results. The changes involve two simple ideas that can be easily incorporated into any Adsense monetized website or blog.
I’ve been blogging for over two years now and growing traffic, authority and readership slow and steady. Along with the steady increase in traffic the site has continued to increase it’s Adsense revenue at a similar pace with no sudden increases regardless of all the changes and adjustments I’ve made. That was true until I took the time to study many different published Adsense approaches. As I read all of these different approaches three distinct ideas came to the forefront.
Three Important Adsense Approaches
- Less is More – This concept is really simple yet I hadn’t really given it much thought before. First off the top ad is the highest paying ad and you want that in the best possible position.
Secondly, if you’re using all three of the allotted Adsense units on a given page then there are quite a few ads all competing for attention or a click through. However, if you only use one Adsense unit then you’re limiting the number of ads served and improving the likelihood that one of those ads will get clicked. Therefore, the theory is that an advertiser will be willing to pay a higher rate for less competition.
- Size Matters – If you read enough Adsense guides you’ll find that the 336 x 280 Large Rectangle is the most effective Adsense unit. It typically offers four ads and they are likely to be very related to the topic based on the position between the post title and body.
- Position, Position, Position – Placing your Adsense unit above the fold is imperative for success. This makes sense to me for one reason. Every day my site (and I assume most sites) gets a majority of it’s traffic from search engines. This traffic is generated from people searching for something. So when they land on my page and they decide that it’s not the content they were looking for then I want them to see the Adsense unit right where they land so that becomes an “outclick” option.
How I Doubled My Adsense Revenue
In order to understand the approach I used to double my Adsense revenue I’ll use two graphics that show the same post before the changes and after the changes. First – the before shot:
And here’s the after shot:
My Old Adsense Layout Included:
- 468 x 60 Text Only Unit located in the header area of my page.
- 468 x 60 Text Only Unit located between the post title and the body of the post.
- 468 x 60 Text Only Unit located at the end of the post before the comment section.
Revised Adsense Layout Includes:
- Remove the old 468 x 60 Text Only Unit completely and replaced with an affiliate banner. The idea here is to remove some of the units in order to address concept #1 of Less is More.
- Replace the old 468 x 60 Text Only Unit with the 336 x 280 large rectangle unit. This unit is above the fold between the post title and body which makes it a very prominent position. This change addresses both of concept #2 and #3 for Size Matters and Position.
- Remove the old 468 x 60 Text Only Unit completely. I actually replaced this with the new Chitika Jumbo unit which is also performing quite well. Again the removal helps address the Less is More concept.
Immediate Results
If you look at the graph of my Adsense revenue over the last two months you’ll see that the increased revenue was immediate. The changes were made as indicated by the Red Circle #1. As you can see my revenue went from under $150 per week to almost $300 per week. Immediate should be taken with a grain of salt, the increase happened over several days and it’s likely to take some time for Adsense to incorporate the reduced number of ads being served on your site.
Summary Of Improved Adsense Layout
While I’d be naive to think that this will double any and all Adsense revenue for any site I think the principal is worth evaluating on all sites. The concept is really simple; make one large, well positioned ad do all the work. This will make your page look cleaner and it’s likely to improve your revenue immediately. It’s also important that you follow some of the basic suggestions of blended ads that match the color and fonts of your site. So far I’ve done this on two of my sites and a friend’s site with the same result, improved Adsense revenue.
Note from Darren: I think that the key with optimizing a blog for AdSense (or other ad networks) is to experiment. The best thing that Todd did here was to try something new and to track the results. What he’s done has worked for him but it might not work for everyone – the key is to keep trying different combinations of numbers of ads, ad sizes, ad positions, ad design (color, fonts etc) and to try different ad types until you find what works best for your blog.
95 Responses to “Simple Changes Doubled My Adsense Revenue” - Add Yours
BlogSEOExpert - SEO for Blogs
June 20th, 2009 12:39 am
I agree with Darren – the key is to experiment and find out what works for you.
Here is my experience:
- The 300 * 250 ad unit works better for me than 336 * 280
- I have all 3 AdSense units on any given page
- The first is above the fold, just above the article title. This is the best performing unit for me.
- The second is weaved into the content – My experience shows this is the second best performing unit. This is a place where people are into the content, so a relevant ad is found useful, and is clicked often.
- The third unit is just after an article ends. This is a place where people pause after reading an article, and are thinking about their next course of action. So, again, a relevant ad can prompt them to click.
Rahul Jadhav
June 20th, 2009 12:41 am
Thanks for the tips. Even i am trying hard to increase my Adsense earnings and have been trying many positions but it hasnt helped yet. I get about 80 visitors per day .So i guess unless it doesnt increase, my earnings wont increase irrespective of the ads.
Btw I saw the video made by Darren in which he said that its good to place an ad right at the bottom of the blog. Just did that today. Lets hope that it works :)
The Bad Blogger
June 20th, 2009 12:42 am
I only use Adsense on my featured post, but since my traffic is not as high as you, obviously my click through is low, just to be honest, but your information about putting less, really amazed me…
Mr. I
June 20th, 2009 12:42 am
Darren, I agree with you.
Experiment has helped me a lot. My revenue jumped by 100% after I optimized ads and started using Chitika.
LexiB
June 20th, 2009 12:43 am
Thank you for posting this. I’ve noticed a drastic change in my Adsense clicks once I changed the layout a few months ago. Unfortunately, it wasn’t for the better. Now I’m back in experiment mode. I hadn’t thought about using the 336×280 size but I will have to try that one next.
Eber - Noticias Automotivas
June 20th, 2009 12:44 am
Well, I tought this article was gonna show something that we didnt already know. Todd, unfortunately you were using the absolute WORST Adsense unit before. So, going from 468×60 to 336×280 was going to double your income, of course.
BlogSEOExpert - SEO for Blogs
June 20th, 2009 12:45 am
By the way, if you are using wordpress, try out the “All in One Adsense and YPN” plugin.
You can provide your adsense account number / code to it, and it provides many location options within the article where you can choose to place your ad.
And the best part is – you can choose to place the ad at a “random” location. This means that the ad unit would be placed at different locations for different page loads.
This is extremely useful: Your regular readers become ad-blind in a short time, and stop noticind the ads as they appear on the same place. With this “random” feature, you can remove the effect of ad-blindness!
George Fourie
June 20th, 2009 12:45 am
Thanks for the advice. I have been reluctant to add adsense to my blog for quite sometime as I see to many bloggers in my niche completely overdo it.
I do like your less is more approach and adding banners. I think that what I’ll give a shot. (finally adding the oldest monetization strategy in the book! :)
kosmo @ The Casual Observer
June 20th, 2009 12:46 am
Hmm. I always thought that putting the ad between the title and the content looked a little spammy … but maybe I’ll give it a shot. My CTRs are absurdly low, so it definitely couldn’t hurt.
Will
June 20th, 2009 12:47 am
My strategy has always been to experiment with different ad placements per blog post I run. I did this for about 10 posts each, with 3 different styles (30 posts total).
What I saw consistently was that my bottom ad block (336*269) right after the post and before comments was drawing in the most CPC and CTR.
I assume this is because after a user reads the whole article, they are looking for something to do next. I don’t want them clicking on an ad at the top because it doesn’t give them a chance to read the article or see my affiliate recommendations.
However, I am always up for experimenting, I may switch all my posts for a few weeks to this style just to see the impact. Learn some lessons along the way. Any chance to reduce the clutter of ads and increase revenue is appealing to me :)
Roseli A. Bakar
June 20th, 2009 12:49 am
For me link units works best on “make money online” niche in terms of higher paying clicks.
Large rectangle ads placed at above the fold area will generate the most clicks.
Experiment and you will know what works for your blog.
Steve
June 20th, 2009 12:52 am
Great tips. I will have to analyze my adsense usage and see if I can make improvements.
John Hoff - WpBlogHost
June 20th, 2009 12:58 am
Test test test. I think that should be the tagline for blogging! LOL
Good article Todd. Thanks for sharing your results.
Ubai
June 20th, 2009 12:59 am
I agree with you, Adsense is learning by doing
Mikko
June 20th, 2009 12:59 am
So far my best results have been with ProSense theme but after reading this I have to reconsider the location of AdSense ads at least for some of my web sites.
Felicia - I Complete Me
June 20th, 2009 1:00 am
Great information. I don’t have a lot of readers, so I don’t really make money off my ads, but maybe if I experiment a bit more, I’ll see better results. Also Blog SEO Expert, thanks for that plugin. I have been wondering where can I find a good plugin.
Larry McDowell
June 20th, 2009 1:00 am
Less can be more. It has helped me as well. I have noticed that if I try to fit too many adds in, the readers seem to filter them out. Probably overloading them with too much.
It looks like the add placements mentioned in this article re-enforce the Google Adsense hot spots. Everywhere he placed an add on these pages, is in an “optimal zone” for adds.
https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=17954
Ivan | SEO Consultant.ie
June 20th, 2009 1:00 am
Do you do the same for Home page (index.php) and Article page (single.php – in WP)?
Presuming you show excerpts on the Home page.
PS. Most of my blog have exactly as ‘Before’ in your sample above! :)
Here is a sample:
http://www.jobsblog.ie
… pathetic…. :)
petes2cents
June 20th, 2009 1:08 am
Mkes a lot of sense… I have also learned to keep it simple. I used to have a Christmas Tree of ads years ago, now I’m lean and mean :-)
Henrik Blunck - Denmark
June 20th, 2009 1:08 am
Proves something I have often said: optimizing Adsense definitely works very individually on different sites. Indeed audiences are very special and it’s a good idea to split-test to get the best results.
Have a nice weekend. :-)
PraShawn
June 20th, 2009 1:15 am
Placing the ads above the fold is important that is what I have experienced. This is the top paying spot.
Nicholas Z. Cardot
June 20th, 2009 1:15 am
Good advice. The bottom line, though, like you all mentioned is that you need to vary it up a little bit to figure out what is the most effective on your websites. Long live adsense!
Nicholas Z. Cardot
http://www.sitesketch101.com
Jerry Powers
June 20th, 2009 1:15 am
Thank you for these tips. I’m just now getting into Adsense but I haven’t done any research into placement. I will definitely try these tips out so that I can start monetizing my blog.
Salman
June 20th, 2009 1:23 am
Hi darren
sorry i just can read your but I dont have a adsense account to do this practical
Regards
Salman
http://www.tips4blogging.co.cc
L-Jay
June 20th, 2009 1:24 am
Urgh!! I hate adds – I even hate them on my own blog (but the other half of My Little Norway wants to keep them on because they at least pay for our internet. (He wins…lol.)
I think ads need to work with the aesthetics of your blog design. People are visually savvy these days. Look how fast we have moved from video to DVD to HD quality. People value good quality appearance.
We’ve just spent two weeks brainstorming a new design for our blog to match our direction – ads included. We have made a way to work ads into our design integrity – but we’ll have to see how it goes with making money. (It launches soon – can’t wait!)
Jason Mosley
June 20th, 2009 1:45 am
I really think the ads under the title looks bad. I have seen ads in the content were it wraps around, but never like that.
I have my ads in out of the way places and I do just fine. I do agree with less is more. I only have one Google ad block on my site and the click rate is great.
Enjoy Bacon
http://www.mrbaconpants.com
Shafar
June 20th, 2009 2:21 am
Great tips for a beginner like me! Thanks!
Have Pack, Will Travel
June 20th, 2009 2:24 am
Interesting, I use a similar version of the same theme and find that the way that Todd has placed his ads looks terrible. That’s just my personal opinion though and who am I to argue seeing as he is earning MUCH more than I am. :-/
I’m going to experiment a bit though and see if I can’t get a good above the fold placement working.
Jordi
June 20th, 2009 3:16 am
I think that the second ad can bring you problems with google.
I wouldn’t take the risk unless I get a confirmation from one of their rep stating that it is ok to put an ad in that place.
Jordi
SW @ Quality Squidoo Lens Service
June 20th, 2009 3:54 am
So we have got one more person who is giving support to 336 x 280 format and below the post title. From the past this format was the hot cake and this one is still performing unless and until adsense will bring more useful format for publishers.
Steve McGrath
June 20th, 2009 3:56 am
For my self, I don’t show Adsense on the main page. It’s only on the post page. Also, only search engine visitors see them. I also removed Adsense from most of my other sites. I was being smart priced on my whole account.
Doing that decreased the impression but double my earnings.
Brian Armstrong
June 20th, 2009 4:59 am
One thing I wasn’t quite clear on, you said “Therefore, the theory is that an advertiser will be willing to pay a higher rate for less competition”.
But you’re using adsense right? Google doesn’t pay more per click if you only have one adsense block on the page, right? I think otherwise it would make sense but not in this case.
Ikaro
June 20th, 2009 5:07 am
Yes, it’s true. Less pay more. I cutted all adsense ads from my blog keeping just the large one above the fold and it’s the best solution i ever experimented.
Increase Yoru IQ
June 20th, 2009 5:07 am
Wow, I have read, probably hundreds of posts on how to “double your adsenes earnings” but none have been as comprehensive as this has been.
I find it hard to believe how many great posts you can shoot out in a short time, but at the same time I sit here, in my office yet again, astounded.
Martin
June 20th, 2009 5:45 am
I agree with kosmo, an ad (especially that big!) between title and content looks spammy to me.
Usability > Revenue.
Not John Chow
June 20th, 2009 9:49 am
We all should know this stuff by now but I guess we need to be reminded from time to time. It is time for all of us to review our advertising layouts!
Fred @ One Project Closer
June 20th, 2009 10:07 am
Hi, I’m the other site that Todd mentioned in this post (www.oneprojectcloser.com).
Unlike Todd’s first ad layout, I started with two large banners going down the left of the site next to the content. I blended all colors and matched blue link text in the ads vs. post.
I traded that method for Todd’s method (one large block below the title, no other adsense on the page). Performance has been +85% since I made the change.
As everyone else said, the key is testing. I’m real glad we made the switch, and would encourage everyone else to take the chance and try something new.
Todd
June 20th, 2009 10:24 am
Darren points out something that I forgot to mention and it’s probably the most important part of this post. When I finally took the time to evaluate my site and do some testing I was fortunate to find a layout that worked very well for my site. My point is that you have to try new things and test if you want to make it work.
For those that say it isn’t very aesthetically pleasing I say this. My loyal readers have not made one single complaint and this increased revenue has been quite substantial for me. I tried other approaches in the past that were less apparent but they just didn’t convert well.
I really do hope this one case study gives some incentive to others to keep testing and evaluating new approaches. Good luck everyone!
Jason
June 20th, 2009 10:25 am
Great post! Experimenting really is the key as each blog will be different.
Jason
Dawn Pedersen
June 20th, 2009 11:34 am
Okay, I’m going to try that out! I had one Adsense panel in the right sidebar and one at the bottom of posts. Now I’m putting a 336 x 280 box between the post title and the content on individual post pages.
Mark Finch
June 20th, 2009 11:36 am
My site is still new, but I have already noticed that Ad Blindness seems to be killing conversion. Is it possible that the reason this performed better at the start is that the new Ad layout countered some of the Ad Blindness we are all fighting?
It appears this change has been effective for a month. You should keep us updated so we see if this was only an Ad Blindness effect.
@darren – Have you done any research or seen any research about why so many users have Ad Blindness? When I look at my content the ads displayed in many cases are highly relevant and if I was on the page would click. Yet I have noticed that almost nobody clicks.
Rohit
June 20th, 2009 12:02 pm
Rightly said, Darren. Some things work for some and some dont. It’s important to experiment and check what Works for you. But thanks to Todd, we got a pre framed idea.
Adding to what’s been said above, I recommend using an adsense rectangle one above the fold and one at the end of the post. The one above the fold for those who are ready to leave because of irrelevant content and one below the post for those who have read your post and wish to have more addition to it.
Now since two ads are over, you can use the third as an image ad. Link units also perform great. I implemented the above techniques for my tech blog and they are doing well.
Kevin Eklund
June 20th, 2009 12:08 pm
Beware:
The placement of #2 is in violation of the Google AdSense TOS:
“Ads shouldn’t be placed under a title or section heading in a way that implies that the ads are not ads.”
http://adsense.blogspot.com/2008/03/another-look-at-optimizations.html
Harrison Schmidt
June 20th, 2009 1:13 pm
I think its better to monetize with high paying affiliate programs related to your niche, but if you’re going to use adsense above the fold positioning is key(above the fold is always key). I’ve also had better experience with image ads than text ads, but it depends on the niche and target demographic I think.
Strength and Fitness
June 20th, 2009 3:19 pm
Thanks for this article!
I have made some changes to my blog today after reading this post. My former adsense arrangement was quite similar to what was described here, and I’ve now switched to a large rectangle above the fold and moved things around a bit. We’ll see if it makes a difference.
sony
June 20th, 2009 4:44 pm
Good article. But you have used the three ad units according to screenshot -1. What about it?
Have you placed it show the hot spots?
If so, it’s okay!
Tom - Home Business Tips
June 20th, 2009 5:34 pm
I have tried a lot of different adsense placements with all 3 ads on a page and only 2 ads.I have kept the links blue (0000FF) because people know that links are blue.I decided to implement the tips in this article, lets see how it goes.
Here are some good adsense tips if you are interested:
http://ask.joelcomm.com/adsense_secrets_live.shtml
Peter Pan
June 20th, 2009 6:54 pm
While I’m all for improving revenues, having such a huge ad block after the headline may be annoying for users… It’s possible that a part of the increased revenue on this kind of approach is because the ad confuses less techy users, who then end up clicking it, expecting something else
Andy Merrett
June 20th, 2009 7:47 pm
I have implemented a similar thing on a couple of blogs, but I also use the “Why Do AdSense Work?” WordPress plugin which lets me stop putting ads on new posts. Therefore, regular readers don’t get bothered by ads at all, and it’s mainly search engine visitors who see them (though sometimes Stumbleupon users as well, for archived posts that are still doing very well).
Seems to be working too.
Tommy Kirt
June 20th, 2009 8:37 pm
I really haven’t managed to get the results with adsense that I believe I should be getting. Although I did improve my results by about 50% recently by changing the text colour to original Google blue as opposed to a more blended colour that I had previously. I think I have to keep experimenting for a while and keep tracking the progress.
I have got one question if someone could help me?
How long should I trial new ad positions and formats before I trial other formats and positions?
العاب
June 20th, 2009 10:21 pm
thank you Todd for the tips . the one that interested me most is “less is more” . i always clatter my blog with ads BUT they perform badly.
Technology Slice
June 20th, 2009 11:48 pm
Some good tips there.
Chrissy Morin
June 21st, 2009 12:16 am
Great topic & info as always! I’ve recently had an interesting thing happen on a blog I publish for local events. Our HUGE summer event was last weekend, the hits to my site were 10X their normal numbers but my adsense revenue for that week was lower than usual. My thoughts are that people were looking for specifically the info that I had on my site and therefore weren’t looking for anything else… makes one wonder if you should make it so easy for your followers! (just kidding) but I thought it was interesting. I am giong to test out all in one adsense ypn wordpress plug in right now. Sounds like that might be worth a try while I’m getting my blog off the ground.
Wondering what peoples thoughts are on if the adsense should blend into the background , blend with the colors of the blog but stand out a bit more.. or have it be the generic google colors?
Fatin Pauzi
June 21st, 2009 3:19 am
Sometimes, visitor which didn’t come from search engine does not affect your GA earning. So, no matter what type of position you change, it wouldn’t affect anything.
fas
June 21st, 2009 5:20 am
Experiment and tracking = chances of better earning for Adsense. Never be predictable.
Photo contests
June 21st, 2009 6:52 am
Thank you for your tip! I am in the process of testing this on my site. I am not sure if users would actually like such a prominent ad space BEFORE the post text but we will see how it performs.
In any case, testing is important to end up at the most effective placement and sizes.
Kay Rennie
June 21st, 2009 9:38 am
This is all good advice. It’s certainly made me rethink my adsense strategy.
Thanks everyone!
David Stillwagon
June 21st, 2009 12:43 pm
Yeah, I think too many ads do turn off readers.
Adsense Split Test
June 21st, 2009 1:34 pm
I love it when I read posts like this. I am into split testing my adsense big time and each website will be different. But when you think an increase of Adsense clicks by 50% over your whole network can be acheived very easily by testing position, colour and size.
I orignally read Darrens split test post and tried it myself. I had a 500% increase in clicks and an increase of income by 145%
Test, test and then when you have your ctr over 25% more onto your next site.
iPhone 3GS
June 21st, 2009 1:35 pm
Nice tips. less is more is the key. many ads will make readers gone.
Andrea @ EfficaceMente
June 21st, 2009 6:49 pm
I’m so glad I have read this post. Using your suggestions and changing font size (new adsense option) my CTR goes up 12x!!!
Incredible!
Thanks!
Shawn Seo
June 22nd, 2009 12:34 am
I can totally see the difference. As a consumer, I would be more attracted to an add, with more color and photo, compared to the text Honestly, I get annoyed by those tiny ads that shows only letters. I guess i am just a visual person.Thank you for a great post.
Celes | CelestineChua.com
June 22nd, 2009 6:35 am
Thanks for sharing. I use Adsense very minimally on my site, in the sidebar. After reading the 279 days report by Chris, I decided to take Adsense off my main posts altogether. It really wasn’t worth it – the low payout, the poorer user experience, driving visitors away from the site to other sites. I’m now relying on my direct services (coaching, speaking) for my revenue streams; in the future I might consider affiliate marketing.
darrick baxter
June 22nd, 2009 2:44 pm
This one i actually read all the way thru, Its deadly when you post the graphics becuase i’ve never used adsense before and that really helps me.
can you have a look at my site http://www.therunningback.com and let me know where to place adsense when i get em?
thanks!
belajar wordpress
June 22nd, 2009 4:12 pm
That is good position, place that always have eyes spot.
Rita Deepak Thakkar
June 22nd, 2009 4:30 pm
Hello Mr Problogger,
Really speaking I am your fan.
I do agree with you that size does matter in case of ads display but disagree with Position, I find that if your content is really worth reading then visitor will be there at your content space there at the side bar you can put a 160×600 or 120×600 Vertical Wide banner, This will have a maximum effect.
If someone (Even I) is searching something will love to land on content directly.
Please take this as my view not suggestion as I am too young (Blogging Field) to suggest. I am Just a beginner!
Thank you if you are reading this!
Rita.
BLOGERCISE
June 22nd, 2009 6:00 pm
I would always recommend experimentation. What works for Peter might not work for Paul.
Is Chikita context sensitive? In which case it will be against Adsense T&Cs to use it on the same page.
elmot
June 22nd, 2009 6:15 pm
always being on track and experimenting is the key here to really earn good from adsense
Brick Marketing
June 22nd, 2009 11:25 pm
It is important to always try different things whenever dealing with any type of advertising to see what works more or less.
SeoEntertainment
June 23rd, 2009 3:16 am
I’m also meddling with google ads and its placement etc. Is it just me, I always thought that who would click on these ads… and now I’m doing blog about something I love and whenever I see related ads I can’t resist myself clicking on them…but I shouldn’t sigh..
Traffghetti
June 23rd, 2009 4:24 am
Darren, would such a huge ad in prime real estate increase user irritability and decrease rereadership?
teratips
June 23rd, 2009 6:46 am
I love your way of posting http://www.teratips.com
Anamika
June 23rd, 2009 12:38 pm
Check Out my adunits please suggest me a better layout, i had put 336 * 280 at the top and 2 link units one is 700 * xx and other is 200 * xxx but my revenue is very less is counting like 1 cents my vistors is about 20-30 per day
Suggest a better layout please Thanks
http://byteyourhead.blogspot.com
Bible Money Matters
June 23rd, 2009 3:09 pm
I did some of the same things that he did, including replacing a 468×60 below the title with a bigger rectangle ad – and my adsense earnings jumped noticably – within a day or two.. It was amazing how much of a difference it made!
MoneyEnergy
June 23rd, 2009 3:57 pm
I’ve just recently placed a 468×60 below my post title (I had never had anything here before); it performs averagely. When it does get clickthroughs, they tend to pay more for some reason. But on average, it does not seem to do better than a sidebar high-up.
Dhir
June 24th, 2009 12:24 am
Darren,
Todd’s experiments are good to follow. But in my one website, I am using 468 x 60 text unit in the header area is effective then any other. Also I think large rectangle best of all if it placed in right position according site content.
Any way, as you mention about Todd Fratzel “What he’s done has worked for him but it might not work for everyone “. That’s absolutely right.
.
Dawn Pedersen
June 24th, 2009 3:54 am
So far, this method has paid off! In the past three days, I’ve gotten 6 ad clicks. During the prior three days, only 2. I look forward to checking the stats when it’s been a month or more since I reconfigured the ads.
Online Surveys
June 24th, 2009 9:16 am
Thanks Todd for tips. Started experimenting with one of my sites, removed some ads and eCPM tripled, although CTR is still the same.
Shannon Nelson-A Girl's Gotta Spa
June 24th, 2009 12:30 pm
I tried this the day I read this post. I only added the 350 ad box and placed it above the fold and took away the vertical box I had below the fold. WOW what a difference. I practically tripled my clicks. I am so thankful to have read this post for sure!
Your Web Chick SEO for small business
June 25th, 2009 10:09 am
I read this post earlier this week and decided to try the large rectangle block at the top of my site. WOW! I couldn’t believe what a change! My click thru’s increased exponentially! I really wasn’t a believer but was happily proven wrong. Thanks Todd and Darren!
Denny Sugar
June 25th, 2009 11:35 am
Wow!
Step 1: I took one of these tips and placed the large ad box above the fold in the sidebar and took out my header banner ads.
Step 2: I took the kids to see the new transformers movie.
Step 3: Checked adsense and in three hours I’ve already double what I make in an entire day on this site!!
Unbelievable! Thank you!
JLC web design crawley
June 26th, 2009 9:40 pm
we are just starting to look at adsense for a client and this has been very helpful. Seams a lot of people just ram adsense everywhere they can.
Christina Crowe
June 29th, 2009 10:58 am
This idea is something I’d love to sink my teeth into! Before I saw this post, I was using 3 adsense units with hardly any profit at all.
I think trying out the new adsense layout is worth a shot. Hopefully it works for me.
Penny
June 29th, 2009 2:01 pm
Didn’t seem to work for me. I tried it and had an alarming and significant fall in my clicks. I used to use leaderboard unit for above the fold and the 336×280 unit for after post. After 2 days of seeing pathetic earnings from the switch, I decided to go back to my original units.
Conrad Theart
July 1st, 2009 8:40 pm
How do I go about getting my adsense unit between the title and body of my post?
Imran
July 3rd, 2009 7:22 am
That’s really a cool change i ‘ll try it at my blog as well thanks a lot for sharing.
Marlene Affeld
July 8th, 2009 2:31 am
Thank you for the excellent advice on Adsense placement. I have a fairly new blog and I am researching ways to generate traffic. I love your blog and read your posts with keen interest.
Studytune
July 11th, 2009 6:05 pm
Very informative. I guess one has to keep on trying keeping the basic in mind. Thanks
D. Sprague
July 22nd, 2009 2:06 am
I think one needs to focus on making a good blog before even adding adsense—but that is pretty obvious, i think.
Ed Hardy bags
July 22nd, 2009 10:19 pm
I agree with you.
Jamie Giberti
July 22nd, 2009 10:56 pm
Can I be a complete n00b and ask why the 468 x 60 ads are considered the worst kind?
aravind
August 7th, 2009 8:17 pm
same colour which can mingle with your website will give good results…….
Alexs
August 28th, 2009 7:55 pm
Based on what I read in other websites, 468 x 60 is the common ad size known to man and the tendency for us is to simply ignore this ad size. Although, I still believe it is how you make your adsense blend perfectly in your site that will matter most. In one of my blogs the 250 x 250 is getting the most clicks so far.
Cold Sore Cure
September 2nd, 2009 12:57 am
Thanks Darren! I’m using 468X60 ad format. From now onwards, I would like to experiment.
Jamie
September 2nd, 2009 2:56 am
It is interesting to read all of the different theories on ad placement and the affect. It seems that there are some good general ideas but you have to take the ideas and try them and then experiment to see if you can make the ad placement even better for your website or blog. It may even be that every page can be different not just the site.
Great post and great information. Thonk you.\
Jamie
http://www.everythingnorthwest.com
Comments will be closed off on this post 90 days after it is published. Apologies to those this impacts but it's a regrettable and temporary measure to combat a growing comment spam problem. See our most recent posts where you can comment here.