Written on May 28th, 2009 at 12:05 am by Darren Rowse
Should You Secure .com AND .net for Your Domain?
“how important is it to buy both the .net and .com of the same domain name?”
Over on Twitter TragicDog asked me this question domains.
Different bloggers will have different approaches to this one but my personal preference these days is to secure the .com version first and then to seriously consider other versions of the domain if you are serious about developing it in the long term.
There are a couple of reasons I advocate grabbing the .net version (and potentially others) of your domain name in addition to the .com.
- As Defensive Move – just yesterday I received an email from a distraught blogger who had worked for 4 years to build their blog up only to find that this week another blog had started using the .net version of their blog. While the 2nd blog was behind the eightball and wouldn’t rank as well in Google this blogger saw it as a threat to their business.
- With a View to Expansion – having a second domain gives you the possibility of expanding your brand later with a different type of site. For example here at ProBlogger I initially set this blog up on ProBlogger.net (.com was parked and not for sale at the time) but now I’ve secured the .com version I now have a 2nd domain to set up another site. In fact with the 31 Days to Build a Better Blog challenge I set up the forums on ProBlogger.com/31Days which gives you a hint at what I have planned for that domain.
Whether you use all of the versions of your domain that you secure or not they are generally handy to have. I usually set mine to redirect to my main blog until I develop them.
My last piece of advice is to secure whatever versions you ‘might’ buy one day now. If you don’t you run the risk of losing your opportunity when others snap them up and either hold them ransom, develop them themselves or park them for their own profit.
For Further reading on domain names check out:
- Choosing the Domain Name for Your Blog
- How to Choose a Domain Name – Brandable Domains vs Keyword Rich Domains
- ProBlogger.com Sold! (the story of me buying problogger.com)
What is your approach to domains? Do you get more than the .com version?
55 Responses to “Should You Secure .com AND .net for Your Domain?” - Add Yours
Shirley @ Solo Business Marketing
May 28th, 2009 12:12 am
I once had both dot com and dot net for one of my sites but didn’t renew the dot net extension in the pre-GoDaddy days because I didn’t want to spend $36 with NetSol.
When the dot net extension was bought by an aggregator, I received a check for the purchase.
Looking back, I don’t regret giving up the dot net address, but today, if I buy a new domain and have a plan for long-term growth, I’ll buy both.
I even bought my personal name’s dot com and dot net extensions.
Asswass
May 28th, 2009 12:18 am
I didn’t secure the .net domain but I did secure a .com domain that is almost the same word as my domain but without one letter. I did this because people may be confused by the name and they could write the name wrong. So what I did is that I mirrored that domain to the original domain.
kosmo @ The Casual Observer
May 28th, 2009 12:19 am
Personally, I have bought just the .com for the handful of domains I have owned. I guess if you’re having decent success with your blog, it would make sense to spend the few bucks to pick up .net, .org, and maybe others.
It might be worth noting that not everyone who grabs the .net variant of the successful .com is trying to leach off the success of the .com (or trying to sell the .net to the .com owner). Sometimes CoolDomain.net is just preferable to LongerVersionOfCoolDomain.com because it’s easier for people to remember.
BlogSEOExpert - SEO for Blogs
May 28th, 2009 12:32 am
If you are using an extension other than .com (say .net), it is a must to acquire the .com whenever it is available. This is because most people go to a .com domain by habit – even if the .net or .org domain name is popular. The “Ctrl + Enter” type of shortcuts only encourage this!
Acquiring other extensions for people running a .com is optional.
However, I believe that any blogger experiencing even moderate success should secure the other available extensions apart from .com
If nothing else, this should be done to preserve your brand.
Also, you should try to get the country specific domain names if your blog is popular in specific countries. Apart from strengthening the brand, this would improve your search engine ranking for queries originating from that country!
And the idea of using the other extensions for a different purpose (say, doe discussion boards, or for oddering your consultancy service) is excellent!
Bill Masson
May 28th, 2009 12:34 am
It makes sense, as long as you are committed to the long term success of your domain. I suppose its like looking at a long term investment, you never know when some other individual or company might want to purchase the domain from you.
It can also be useful if you want to extend you domain for membership or forums. But unless you have a high profile domain name then its probably not worth doing. Predicting and researching domain names for future gain can be useful.
NoTimeForRecess
May 28th, 2009 12:54 am
While it’s always something I considered, I guess I’d have to see a growth over time to get worried about it. I was lucky enough to get a really memorable domain name, I guess it’d be better off to get it all the way across the board. I’m just not sure that I could use that .net for what it may be worth, even though it might be cheaper, you still have to get hosting for that, no? URL Forwarding an option here?
Roseli A. Bakar
May 28th, 2009 12:54 am
I think It makes sense to buy both .com and .net if you have long term plans for your site.
Alison Kerr, Earthonaut
May 28th, 2009 1:01 am
I started out getting both .com and .net, but then I unearthed a fledgling domain name purchasing addiction! I’m controlling the addiction by restricting myself to .com only until I have one site that makes a healthy profit. After that I can relax and treat myself to both .com and .net :-)
uncle wilco
May 28th, 2009 1:02 am
if that’s your market in the first instance..is the UK then get the co.uk as well….
shame for other areas….
Ryan Bickett
May 28th, 2009 1:09 am
I’ve been debating this very question in my head over the last few months. While I don’t want to spend money on domains that I will never use, I don’t want to get into a situation were I regret not picking one up.
I have an idea for a network of blog sites. While I can’t develop them all right now, I decided it would be in my best interest to snatch up the domains now versus wait. I also decided to purchase the .net versions in addition to the .com versions.
Your point about thinking about the possibilities of expansion is good advice. It’s always a good idea when starting out to focus on the big picture possibilities in addition to the project at hand.
Dr. Mike Wendell
May 28th, 2009 1:22 am
As an old school person, I remember when the *.com was for a company and the *.net was for a network. You can still do the same today. Use the *.com for your main or company site and the *.net for additional sites that you want to sit outside of the main one. Heck, you can grab the *.org for and volunteer causes that you have if you’re doing this for a company.
Kelly Mullaney
May 28th, 2009 1:23 am
This is a very good question that I deal with all the time, and I very much agree with your article.
A .com continues to be the number one way people remembers a domain name, so that should be the priority. Once you know what domain you will be using and launch your blog or website, I also recommend buying the extra domains if available, at least for the first year, you can always not renew it later. Because once it’s gone it will be very unlikely you will get it back (or you will have to pay more than the annual registration would have cost you).
You can buy a .com .net domain for $9/yr, so if someone is serious about their business or blog, that would be considered an small investment.
Greg Ellison
May 28th, 2009 1:45 am
I would try to secure both if they are available. I couldn’t secure the .com of my domain because someone else already took it. The next best is the .net. Greg Ellison
Myron McDaniel
May 28th, 2009 1:45 am
The best example of the .com and .net purchase is Casinos. Since the ban in the states casinos could not advertise so they used .net to promote the learning site. Which pushes users to the paid site.
SplendidMarbles
May 28th, 2009 2:02 am
I’ve been running my site for 2 1/2 years – mainly as a personal portfolio site. I’m starting to streamline the site’s content, focusing on what works (my weekly cartoon caption contest is a big hit) and discarding the rest. I’m building a community around the caption contest and my cartoons, and I’d like to set up a forum and expand the main site’s offerings. After reading this post and some of the comments (thank you, BlogSEOExpert – SEO for Blogs), I’m going to snap up the .net for my domain today.
Kayla
May 28th, 2009 2:13 am
I only have a .net name because I didn’t think my blog would grow as fast as it did. I’ve been contemplating lately on whether I should purchase the .com version now, although I should wait for some more funds to do so. Securing both is definitely a good idea.
Donna Rosser
May 28th, 2009 2:25 am
I chose a business name and website that was available — and not trademarked. As soon as I could I trademarked my name — now no one can use it. In the past I have stopped other photographers from using the name or one very similar to it.
bigsquare
May 28th, 2009 2:26 am
I don’t think my site earns enough to cover the cost of another domain name yet lol, (one day). I think i’ll only consider this with my main, top priority sites. I wish domains were free to register though :( i know they don’t cost much but it all ads up especially when your on a fairly tight budget.
Ellen Britt, PA, Ed.D.
May 28th, 2009 2:37 am
Yes, as long as you are in it “for the long haul” I think it makes sense to have both. I especially like the idea of using the dot net for consulting services and so forth and keeping the dot com as the main site.
PraShawn
May 28th, 2009 2:50 am
That is quite sad for the person with the .com because he should of could afford the .net after few months of work. I think it does not matter if someone get the .net because if the blog is optimized for another keywords it will rank differently. Thanks for sharing.
Salman
May 28th, 2009 2:53 am
Hi darren,
Salman here
I am still developing my blog with free domain service like co.cc once it comes to super level.I will register a .com or .net domain
http://www.tips4blogging.co.cc for blogging tips
Ryan Yockey
May 28th, 2009 4:53 am
Darren, Interesting points. I generally do not buy up all the TLD’s for my domains. Although lately I have started to secure the most important ones to me. Lots of projects I work on now a days are becoming more long term jobs and I’d rather secure my future now than worry about it later.
AlainP
May 28th, 2009 5:09 am
I am about to start a tv like site and I totally agree with you! Unfortunately I was not able to secure the .com, it was parked by a crappy site so I had to go with the .tv extension. It is not that bad, its just that I wished I could also have the .com.
Another dilemma is to go or not with the plural version of the name. In my case there was 4 variations, each at 30$ so I decided to not get them until I can figure out if this is going to be lucrative or not. But if it was a cheaper alternative, I would have picked them all.
Katrina Kaif
May 28th, 2009 5:24 am
Now a days it has become very important to secure different TLD’s of your domain. I also do it for the sites which are important for me.
but its not a very good idea/practice I think.
Kang
May 28th, 2009 5:32 am
If you can afford to get all the different variations of your brand then go right ahead and buy them all – but then again, realistically, you wont need all the extensions – it just confuses readers and yourself, imho.
choose a dot something then stick with it and if you become really big, I’m sure you’ll have the budget to snap up the rest of the extensions. Think about it, everybody knows problogger is .net and copyblogger is dot come and if you dont, you just google it anyway. At the end of the day, I think it doesnt really matter, but what matters is you pick one and stay with it.
Tom - StandOutBlogger.com
May 28th, 2009 7:08 am
Getting both the domains is a great forward thinking! Can’t wait to see what you have install for problogger.com :D
my special gifts
May 28th, 2009 8:07 am
If I buy 2 domain, it’s mean that I have to buy 2 hosting too, right?
Blogging School
May 28th, 2009 8:15 am
I would definitely secure both of them if I were these people. It is too scary that someone will do exactly what happened to that guy has been blogging for four years.
junthit
May 28th, 2009 8:46 am
I will not make a mistakes when decided using extension for my site anymore.
Huh, I have a bad experience about it..
David Eedle
May 28th, 2009 9:24 am
Darren
I’ll just echo what several people have already said. Buy the lot. At least:
.com
.net
Your country – eg com.au, co.uk
Any other country you conceivably might have a presence in.
.tv if you plan any video
Whatever happens buy .com.
I’d avoid like a plague the .info TLCs, never seen the worth of them.
Cheers…David
http://www.NicheContentMillionaire.com
Timo Reitnauer
May 28th, 2009 9:44 am
We recommend our customers at iWantMyName to either get the .com OR .net domain + their country code top-level domain (ccTLD). Also, if the .com is taken, a .net can be a good alternative.
It also depends on your target audience. A blog can be successful under a .de (Germany) domain if it’s targeted at German readers. Same for other ccTLDs and special interest blogs. Get a .TV for a video related blog (the island isn’t sinking), .MU for music or a .ME for personal sites.
The possibilities are endless and creativity is your only limit. And the extension doesn’t really matter as long as your content is unique.
Jon
May 28th, 2009 9:49 am
hey guys, TragicDog here… I didn’t expect a full post on this, with lots of comments, but I am very excited to get some excellent feedback on my question. Incase you are wondering I bought both the .com and .net of my new venture. I will hopefully be going live with my site in about a week and a half as I want to get more content up before I tell wordpress to put it in the search engines.
Thanks again for the assistance.
BraddahGreg
May 28th, 2009 10:01 am
I never thought about it that way before. would make sense to purchase both domains (.net, .com). I’m just starting out with my blog and i guess it would be smart to do this….
as always, you have such great topics for the newbie blogger :)
Deepak @ BusinessAttitude.com
May 28th, 2009 12:20 pm
If you have a .com, buy that first. Then buy .net if available. If you are buying a country domain, do that only when .com and .net are already taken.
needmoney.com
May 28th, 2009 1:01 pm
Buy everything.
Rachel
May 28th, 2009 2:13 pm
I thought I was just being paranoid when I bought 5 versions of each domain name. But if ProBlogger says it’s a good idea, then I know it’s a great one! :)
myddnetwork
May 28th, 2009 4:38 pm
I think that securing .mobi is a wise choice, knowing that mobile Internet is growing more and more
Dean Saliba
May 28th, 2009 7:37 pm
I have the .com for my 2 main blogs, I’ve not bothered getting any other domains variations..
Giles Dawe
May 28th, 2009 10:45 pm
But this a lesson warned as I see you’ve got a .net name only? Why not purchase a .org also?
ITrush
May 28th, 2009 11:32 pm
Very interesting, now I know the importance of having both the .net and .com.
Make Money Online
May 28th, 2009 11:58 pm
Having .com and .net is very important for your site, if you are in a specific country then getting the extension for the same is good, like for US it is .us, for Australia .au.
Dr. Mike Wendell
May 29th, 2009 12:24 am
Having thought about this overnight now, I have to agree with the “Buy everything” comment further up. I just visited a website that’s on the *.net but I typed the *.com and got a porn site and a very long lecture from a librarian. Remembering what happened to the whitehouse domain should be a lesson for everybody. :)
Best European Cruises
May 29th, 2009 1:45 am
if you secure .net and .com then there a host of others that people could use so you would end up buying all the domains such as .biz .eu .in
only worth it if you have a big brand and can justify the expense
Gary Sanet
May 29th, 2009 2:31 am
Thats a really great idea.
Can you suggest some sites which we can use to track when the related top level domains expire?
shannon
May 29th, 2009 3:20 am
I have a client whoes competitior bought a miss spelling of his website and directed to his web page to steal customers…..watch out for this.
shannon
http://www.eighthorses.com/
Making Web make Sense
May 29th, 2009 5:50 am
I would secure both .net and .com, and if my blog is really successfull I would like to buy the one’s that match the blog name if spelled wrong. Just like Google … I will not be as successfull as them but this way its easier for my readers to reach me when required.
Jensen
May 29th, 2009 2:32 pm
Do if you can! Nowadays most good .com or .net domains are registered and a lot of them are parked. What a pity!
Fyre Vortex
May 29th, 2009 5:19 pm
Yeah. I was searching for domains for 3 months and then someone somehow was tracking my searches and snapped up the .com. I kept checking if the .net/.org were free and a month later, .net was also snapped.
I then made the move and got .org.
… I hate those people who track your searches.
Husac
May 29th, 2009 6:40 pm
Well…i would like to secure them both, but it really depends on what are you doing- if it’s a small blog i think it’s a waste of your money. Regards
John
May 29th, 2009 10:10 pm
Yep, if it’s a major project/blog/company I’d recommend to secure both (and why not others like biz, info, etc.?)
If it’s a secondary stuff like another personal blog or whatever… a single myanotherpersonalblog dot com would be enough.
I actually often search available domain names in all TLDs (com, net, biz, us, uk) with a small and fast desktop SoftFuse Whois http://www.softfuse.com/whois/ It saves me a lot of time. Then I decide is it a good enouth domain name to register it with .net extention as well…
MJ Doyle
June 1st, 2009 4:00 am
It’s funny that you should write this post now. I had come up with a brand name for my new product and was about to go ahead with it despite the fact that the .com was taken. I looked and it was only parked so I figured it was no big deal.
After reading this article, I thought I’d better check out the .net and it was taken and parked as well. Then, I noticed .ca was taken but not parked. I checked out the website and it was the exact brand I had come up with. The logo even looked the same as I had wanted mine to look.
This post really saved me, thanks!
Turil
June 1st, 2009 4:13 am
Funny, I never even imagined wanting the .net domain. But I always have to struggle with myself in deciding whether to get the .org or the .com. But then I’m not a corporation, I’m an artist and activist and philosopher who makes no money off my blog, so that might have something to do with the difference in priorities.
Rohit
June 4th, 2009 6:33 am
There are some smart businessmen out there who recognise potential blogs, buy it’s other available versions and finally sell them for higher prices.
So, I advice bloggers to decide the importance of their blogs and then go for buying other versions. First secure .com then .org and then in for .net and others.
karsten h.
July 10th, 2009 9:49 am
This is quite an interesting topic. It seems as though many people are making free WordPress and blogger.com blogs and websites. It wouldn’t affect them much would it? However, owning these subdomain blogs is sort of self-restraining anyway.
SEO Seattle
August 14th, 2009 5:32 am
I even purchased the .info when it was only .99. I think that anything containing the same string as yours within the actual domain can be a threat.
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