Comments on: Hot Button Marketing (Factors that Call Your Readers to Action)

By: Muhammad Yaqoob

Muhammad Yaqoob — Fri, 29 May 2009 10:35:24 +0000

We already know that positive emotions are the “big dogs” when it comes to motivating people to make a purchase. An exclusive offer gives buyers a tremendous jolt of “feel good” by making them part of an inner circle.

Let me share with you another Hot-Button, that is “Exclusivity”. you can find about it at my blog in detail. I hope every one gonna love it.

By: Barry Feig

Barry Feig — Thu, 28 May 2009 18:42:09 +0000

From the author. I’m glad that my books stirred up your interest. For a video about Hot Button Marketing, please see my website, barryfeig.com

By: shannon

shannon — Thu, 28 May 2009 18:33:41 +0000

The book sounds like a great marketing tool.

shannon
http://www.eighthorses.com/

By: Barry Feig

Barry Feig — Mon, 13 Apr 2009 04:44:06 +0000

My thanks for the complements about my book, “Hot Button Marketing.” You were one of the first to realize that is as much a book about psychology and human motivation as it is about marketing.

Barry Feig

By: 999

999 — Fri, 10 Apr 2009 06:08:54 +0000

I am always looking to find new ways to get people to buy and jump on board. It is kind of funny but you could have the best product or service in the world but if you can not build it on emotion your losing out a ton of sales. These are some things I can take into account for now when building my next sales page or pushing my next product. I am even thinking about going and picking up this book now.

Sean Supplee
twitter.com/visitmaniac
http://www.2uaj.com/index.html Air jordan

By: Richard

Richard — Wed, 08 Apr 2009 13:21:19 +0000

This is an interesting idea, i am going to try out some of the buttons i think will fit my blog =D

By: Hot Button Marketing - The Psychology of Selling - 5 Star Affiliate Blogs

Hot Button Marketing - The Psychology of Selling - 5 Star Affiliate Blogs — Mon, 06 Apr 2009 16:58:39 +0000

[...] If you’ve ever thought about psychological sales triggers or enjoy studying the psychology of selling then Hot Button Marketing is a book you’d probably get a lot of insight from. Darren over at ProBlogger has a good post about it and goes into some of the 16 ‘hot buttons’ from the book to illustrate how they relate to blogging, but they also relate to online sales conversions. Hot Button Marketing (Factors that Call Your Readers to Action) [...]

By: Darren Rowse

Darren Rowse — Mon, 06 Apr 2009 04:18:33 +0000

Sire – you could be right. Although a number of them probably tap into different emotions.

Steve (and Krissy) – yes you’re right, in the past there was quite a bit of ‘manipulation’ in marketing and there has been a shift in the thinking of many marketers. When I studied marketing at Uni back in the early 90’s the shift you talk about was starting to happen more and more – although I’m sad to say that at least here in Aus there’s still a bit of the old style evident from time to time.

Unoblogger – I’m finding the book useful. As I say, some of the chapters apply to my blogs more than others but I think it’s a pretty useful way of thinking about the way you call people to action.

By: dgibson

dgibson — Mon, 06 Apr 2009 03:10:34 +0000

I’m in the middle of it myself and find it quite thought provoking. You definitely need to choose HOW to market something, whether it’s a product or blog, and this book is great for considering the different angles. If you are marketing to everyone, then you are not doing a good job (and the book will tell you that as well).

By: Clara Mathews

Clara Mathews — Sun, 05 Apr 2009 18:27:04 +0000

Very interesting marketing concepts. I will pick up a copy of the book and put some of those buttons to work on my blogs.

btw-I am really looking forward to the 31 days to a better blog series.

By: Make Money Online

Make Money Online — Sun, 05 Apr 2009 18:04:17 +0000

These buttons are most relevant to affiliate marketing which requires a call to action. Once the buyer pushes the button, you have got a sale, you need to have an attractive button for that.

By: Christie

Christie — Sun, 05 Apr 2009 16:27:06 +0000

Looks like an interesting book, of course I placed an Amazon order 5 minutes before I read the post ;)

By: blog4movie

blog4movie — Sun, 05 Apr 2009 16:11:51 +0000

Interesting … hot button to trigger the readers curiosity.

By: Catherine Franz

Catherine Franz — Sun, 05 Apr 2009 16:08:35 +0000

Darren,

Barry Feig is a friend of mine. The book is fantastic too. I use the information every day for my copywriting. And now have it memorized. I interviewed him on my radio show. If you like a copy of that show audio to post, let me know. I’ll get my assist at the station to look it up and get permission from the station to release — my show is on public radio — part of the NPR broadcasting system — and this is required. However, it’s not difficult, just need to go through a short request process of a few days.

Catherine Franz
http://www.catherinefranz.com

By: Professional Lab

Professional Lab — Sun, 05 Apr 2009 14:21:45 +0000

Button Marketing…..It really works!

By: Fatin Pauzi

Fatin Pauzi — Sun, 05 Apr 2009 14:01:22 +0000

The topic really interesting! This hot button is always done by successful internet marketer and they earn 5 figure a month by this type of manipulation.

By: Robin

Robin — Sun, 05 Apr 2009 13:49:55 +0000

It is always good to try and bring an emotional aspect to your writing. This is actually something I have had a bit of a hard time intergrating into my own writing. I was aware of it, but your article has made me think I should make more of an effort to intergrate it into my my writing. It is not always easy.

By: Cyrus

Cyrus — Sun, 05 Apr 2009 13:43:35 +0000

Getting customers to buy will always be the top most focus of all marketers, if marketers do sell then they are not marketers at all.

Be it that it does work or not, is the question, but the question is are you getting result from this marketing strategy, if not change.

Always be flexible in all aspect of your live.

To your success!

Cyrus Yung
http://seoblogtheme.com

By: Book Blogger

Book Blogger — Sun, 05 Apr 2009 13:15:45 +0000

I agree, you need a call to action of some kind. I think the “Desire to Belong” button is really common on many marketing blogs… “get a copy now!” type of thing.

By: krissy knox

krissy knox — Sun, 05 Apr 2009 12:28:18 +0000

It’s not manipulation at all, whether marketing (done properly) or wanting others to read your blog. Because you’re giving others something they want. If you’re giving a product, and doing it honestly, you’re not manipulating anybody! Could you expand on the other points when you get a chance? Thanks, Darren!

krissy knox
follow me on twitter:
http://www.twitter.com/iamkrissy