Comments on: 4 Pretty Pictures to Illustrate Impact of Email Newsletters on Traffic (and Social Bookmarking) http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/ Make Money Online Sun, 22 Nov 2009 07:20:07 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Make Money Online http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4615097 Make Money Online Sun, 29 Mar 2009 21:01:57 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4615097 Email marketing is getting too much nowadays. How many real read all email anymore. Email marketing is more misused then used. Email marketing is getting too much nowadays. How many real read all email anymore. Email marketing is more misused then used.

]]> By: diabetic http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4608929 diabetic Thu, 26 Mar 2009 08:30:57 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4608929 great evaluation.....newsletter is powerful weapon, thanks for suggest the link great evaluation…..newsletter is powerful weapon, thanks for suggest the link

]]> By: Toilet Seat Style http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4607736 Toilet Seat Style Wed, 25 Mar 2009 21:32:18 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4607736 Great article Darren, I've also found that Thursday mornings is a great time to send out newsletters on a regular basis. Monday mornings works too if sent between 1am and 4 am so that it is sitting in peoples inbox when they get to work. I'd like to see you round out this article by disclosing how much of the daily traffic is from search as well, perhaps show a natural search graph covering the same period? I've noticed a pattern of Google sending more traffic as well during "spikes" of interest like this because services like Google Trends picks up the activity and promotes your site in a few more places too. That all gets credited as search traffic. Great article Darren, I’ve also found that Thursday mornings is a great time to send out newsletters on a regular basis. Monday mornings works too if sent between 1am and 4 am so that it is sitting in peoples inbox when they get to work.

I’d like to see you round out this article by disclosing how much of the daily traffic is from search as well, perhaps show a natural search graph covering the same period? I’ve noticed a pattern of Google sending more traffic as well during “spikes” of interest like this because services like Google Trends picks up the activity and promotes your site in a few more places too. That all gets credited as search traffic.

]]> By: sarah mae http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4605348 sarah mae Wed, 25 Mar 2009 02:51:30 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4605348 Can anyone suggest a good FREE email newsletter service? The one Darren mentioned is "on ice." Can anyone suggest a good FREE email newsletter service? The one Darren mentioned is “on ice.”

]]> By: Brandon Eley http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4601409 Brandon Eley Mon, 23 Mar 2009 14:46:23 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4601409 The e-commerce industry has known this for years (I own several e-commerce businesses). The spikes are even larger for most of our stores, sometimes doubling traffic on the days we send email newsletters. The newsletters generally have new content (new products on the site, special promotions, etc) so that may explain why the traffic spike is larger than for just a blog digest. Still, email marketing is an extremely powerful way to drive traffic to any website. eROI is a great resource for email marketing stats and information -- such as when is the best time to send to B2C versus B2B etc -- http://eroi.com (not affiliated with them in any way). The e-commerce industry has known this for years (I own several e-commerce businesses). The spikes are even larger for most of our stores, sometimes doubling traffic on the days we send email newsletters. The newsletters generally have new content (new products on the site, special promotions, etc) so that may explain why the traffic spike is larger than for just a blog digest.

Still, email marketing is an extremely powerful way to drive traffic to any website. eROI is a great resource for email marketing stats and information — such as when is the best time to send to B2C versus B2B etc — http://eroi.com (not affiliated with them in any way).

]]> By: Melody Campbell, The Small Business Guru http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4601292 Melody Campbell, The Small Business Guru Mon, 23 Mar 2009 13:14:29 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4601292 I have noticed the same thing (except on a much small scale) that when an email goes out, the traffic to my blog goes up and though I rarely end up on Digg, I do get lots of great Tweets about posts. Personally what I think happens is that the newsletter, ezine or email updates are one more way to build a relationship and loyalty with readers. The more interactions created the more loyalty...and yes, of course it does depend on the quality of those interactions. When you add email to the mix and end up in their inbox that's like a "home visit" - you've come into their space. When they read you on your blog or even in their RSS feed reader - it's them coming into your space. IMHO I have noticed the same thing (except on a much small scale) that when an email goes out, the traffic to my blog goes up and though I rarely end up on Digg, I do get lots of great Tweets about posts.

Personally what I think happens is that the newsletter, ezine or email updates are one more way to build a relationship and loyalty with readers. The more interactions created the more loyalty…and yes, of course it does depend on the quality of those interactions.

When you add email to the mix and end up in their inbox that’s like a “home visit” – you’ve come into their space. When they read you on your blog or even in their RSS feed reader – it’s them coming into your space. IMHO

]]> By: Mohammad Afaq http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4600223 Mohammad Afaq Mon, 23 Mar 2009 02:37:03 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4600223 A really great post and after reading this I am thinking of sending regular newsletters. Thanks Darren. Mohammad Afaq <a href="http://afaqtrafficblog.blogspot.com" rel="nofollow">Free Website Traffic</a> A really great post and after reading this I am thinking of sending regular newsletters. Thanks Darren.

Mohammad Afaq
Free Website Traffic

]]> By: Dalton Hurd http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4599764 Dalton Hurd Sun, 22 Mar 2009 23:56:23 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4599764 @Nate I don't think that's the point he's really trying to make. It's the fact that people either 1. don't have an e-mail newsletter, 2. don't update it enough, or 3. don't put much emphasis on it, because they see it as useless. Your efforts shouldn't be switching all of your RSS viewers to e-mail newsletters, but spicing the newsletter up, posting as much as possible, and making it worth subscribing to. Doing that will give you the best results from a newsletter, and getting more traffic from it. @Nate

I don’t think that’s the point he’s really trying to make. It’s the fact that people either 1. don’t have an e-mail newsletter, 2. don’t update it enough, or 3. don’t put much emphasis on it, because they see it as useless.

Your efforts shouldn’t be switching all of your RSS viewers to e-mail newsletters, but spicing the newsletter up, posting as much as possible, and making it worth subscribing to. Doing that will give you the best results from a newsletter, and getting more traffic from it.

]]> By: Tumblemoose http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4598792 Tumblemoose Sun, 22 Mar 2009 16:29:29 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4598792 I've been so reluctant to start the newsletter thing. I understand the results thing, I guess maybe I'm concerned about having good content (writing *news*?) Sometimes I have a difficult enough time coming up with quality blog posts. George I’ve been so reluctant to start the newsletter thing. I understand the results thing, I guess maybe I’m concerned about having good content (writing *news*?) Sometimes I have a difficult enough time coming up with quality blog posts.

George

]]> By: Darren Rowse http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4598050 Darren Rowse Sun, 22 Mar 2009 09:26:46 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4598050 Alaina - the email visitors are staying on the site a little longer than normal visitors - partly because many of them are not just visiting one of the links that I promote on the site but numerous per visit. In terms of the traffic not increasing - actually it is. It's hard to tell in the first two graphs above as they only stretch back a couple of months but we're seeing traffic grow by 10-20% per month over the last 12 months. Lastly - in terms of how email builds r'ships, it certainly seems to be. I have a very low unsubscribe rate and get emails from subscribers if I am late or don't send one on a given week. Many readers seem to love them. Pierre - the daily emails are sent via Feedburner who offer the chance to send your RSS via email. Ferodynamics - I've never thought through the day I've sent it too much - I send them that day because I have time that day. Affiliate Funnel System - I use images in mine, being a photography site I thought it was important to have visuals :-) Phamen - I use Aweber which is a newsletter service that allows you to put a little email form in your site to collect the email addresses. Alaina – the email visitors are staying on the site a little longer than normal visitors – partly because many of them are not just visiting one of the links that I promote on the site but numerous per visit.

In terms of the traffic not increasing – actually it is. It’s hard to tell in the first two graphs above as they only stretch back a couple of months but we’re seeing traffic grow by 10-20% per month over the last 12 months.

Lastly – in terms of how email builds r’ships, it certainly seems to be. I have a very low unsubscribe rate and get emails from subscribers if I am late or don’t send one on a given week. Many readers seem to love them.

Pierre – the daily emails are sent via Feedburner who offer the chance to send your RSS via email.

Ferodynamics – I’ve never thought through the day I’ve sent it too much – I send them that day because I have time that day.

Affiliate Funnel System – I use images in mine, being a photography site I thought it was important to have visuals :-)

Phamen – I use Aweber which is a newsletter service that allows you to put a little email form in your site to collect the email addresses.

]]> By: Michael http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4596955 Michael Sun, 22 Mar 2009 02:32:15 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4596955 Great Article, awesome read - preach to my clients all the time that nothing can replace the power of a well written and engaging newsletter Great Article, awesome read – preach to my clients all the time that nothing can replace the power of a well written and engaging newsletter

]]> By: Kayla http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4596331 Kayla Sat, 21 Mar 2009 21:19:22 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4596331 Email marketing has always sounded like a good idea, but I never feel as though I have time to get a newsletter going, let alone keep up with it. Perhaps it should be something I start seriously thinking about. Email marketing has always sounded like a good idea, but I never feel as though I have time to get a newsletter going, let alone keep up with it.

Perhaps it should be something I start seriously thinking about.

]]> By: Nicole/Madlab Post http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4596239 Nicole/Madlab Post Sat, 21 Mar 2009 20:36:36 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4596239 Darren, It appears that email newsletters are going well for you when it comes to bringing traffic to your blogs. I tried the email newsletter thing before and it did not bring in the kind of results that I was going for. That could also have something to do with the number of subscribers that I was sending the newsletter out to, which was very, very small. I just did not get into the whole newsletter thing much and it seemed like extra work for something that brought in little or no return on my investment of time and eventually money. If the author of a newsletter does not find the newsletter itself worthwhile, then the readers probably won't either and I think that may be the type of tone that I set when sending those items out. Building a larger RSS and email subscriber list to my blog may be a better feat than a separate email newsletter. I am glad to notice that it can work well for other blog authors though. Your results are inspirational in that it shows that email newsletters can help bloggers build a larger audience. Good post! Darren,

It appears that email newsletters are going well for you when it comes to bringing traffic to your blogs. I tried the email newsletter thing before and it did not bring in the kind of results that I was going for. That could also have something to do with the number of subscribers that I was sending the newsletter out to, which was very, very small.

I just did not get into the whole newsletter thing much and it seemed like extra work for something that brought in little or no return on my investment of time and eventually money. If the author of a newsletter does not find the newsletter itself worthwhile, then the readers probably won’t either and I think that may be the type of tone that I set when sending those items out.

Building a larger RSS and email subscriber list to my blog may be a better feat than a separate email newsletter. I am glad to notice that it can work well for other blog authors though. Your results are inspirational in that it shows that email newsletters can help bloggers build a larger audience.

Good post!

]]> By: ZK@Internet Marketing Blog http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4595969 ZK@Internet Marketing Blog Sat, 21 Mar 2009 18:35:43 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4595969 Well such long buildings always fascinates me and I always want that such high rises building should be there for long purpose. Now I have clicked on how to create news letter and want to see some good tips. Well such long buildings always fascinates me and I always want that such high rises building should be there for long purpose.

Now I have clicked on how to create news letter and want to see some good tips.

]]> By: Play Games Win Prizes http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4595810 Play Games Win Prizes Sat, 21 Mar 2009 17:41:38 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4595810 If you have a high reputation and an effective downline of contacts, then those methods of marketing will work. Otherwise, it might even lower your traffic. -Mike If you have a high reputation and an effective downline of contacts, then those methods of marketing will work. Otherwise, it might even lower your traffic.

-Mike

]]> By: vastblogger http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4595389 vastblogger Sat, 21 Mar 2009 14:38:50 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4595389 your absolutely right,i always use my email newsletter to get more traffic to my indonesian blog your absolutely right,i always use my email newsletter to get more traffic to my indonesian blog

]]> By: ITrush http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4595088 ITrush Sat, 21 Mar 2009 12:20:15 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4595088 Very impressive, hope to have that kind of numbers too. Very impressive, hope to have that kind of numbers too.

]]> By: Ecko http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4595012 Ecko Sat, 21 Mar 2009 11:44:54 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4595012 Having strong readership is still my biggest dream. Could you write the tips and tricks to get more subscribers? Thanks. Having strong readership is still my biggest dream.
Could you write the tips and tricks to get more subscribers?
Thanks.

]]> By: Ganesh http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4594897 Ganesh Sat, 21 Mar 2009 10:33:59 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4594897 Very nice illustration. I think yours being a weekly newsletter, the impact is more visible. If it had been a daily newsletter, the takes would have been less. Very nice illustration.

I think yours being a weekly newsletter, the impact is more visible.

If it had been a daily newsletter, the takes would have been less.

]]> By: Phamen http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/comment-page-1/#comment-4594789 Phamen Sat, 21 Mar 2009 09:30:30 +0000 http://www.problogger.net/archives/2009/03/21/4-pretty-pictures-to-illustrate-impact-of-email-newsletters-on-traffic-and-social-bookmarking/#comment-4594789 Very interesting Darren. But how to collect emails froom reader to send them newsletters? Or we collect their email from feeds subcribers? Very interesting Darren. But how to collect emails froom reader to send them newsletters?

Or we collect their email from feeds subcribers?

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