Comments on: AdSense ‘Force’ Expandable Ad Units on Some Publishers and Exclude Others

By: Anna

Anna — Thu, 14 May 2009 04:36:05 +0000

I understand the point on the CPC ads not paying well. But I also agree that, if it seems to work out in the long run, then there it is. Personally I just have a hard time ever complaining about Google – not that they don’t make mistakes here and there but where would I be without them? I think at least 75% of my passive/recurring income comes from Google Adsense and overall their program really does make it possible for people to get started easily and also win in the long run. Not that every new change or feature or rule is perfect. Its good to see other bloggers’ viewpoints of these things however, because it helps me get a better take on things.

By: Media Ads

Media Ads — Fri, 10 Apr 2009 16:02:37 +0000

Good information.

In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget.

When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.

By: Stranger Than Friction

Stranger Than Friction — Wed, 18 Mar 2009 04:42:51 +0000

This is bull. So now advertisers get better branding and us the publishers get nothing for that. Not fair at all!

By: ITrush

ITrush — Mon, 09 Mar 2009 14:10:29 +0000

Another option from the big ‘G’, nice.. so we can test which one really works on our site.

By: tips

tips — Sun, 08 Mar 2009 03:03:26 +0000

What a nice site, been surfing on it for the whole night and day and i neva got bored for a single minute. Keep up your good work and all of the best in everything you do! :-)

By: Snugd

Snugd — Fri, 06 Mar 2009 22:02:44 +0000

I believe the Click through Rate to the advertisers page would be much less than the regular ads because of click to expand feature. If cost per click value doesn’t compensate for this,publishers won’t get much out of this ad.

By: Alison Kerr, Earthonaut

Alison Kerr, Earthonaut — Fri, 06 Mar 2009 04:37:35 +0000

I don’t like the idea of an expandable ad which could come up in front of my content and not pay me anything for that! I also don’t like the sound of the op-out process. I know Google must have the technology to make opt-out easier. It sounds like they are caring for the advertiser better than they are for the publisher.

I already had to drop Chitika ads because there was no way to exclude diet ads from my blog when I write about food. I’d like to see ad servers offering opt-out not just for specific sites but also for specific keywords. I don’t know if I’m fussy, but I don’t want things like diet supplements and ways to lose weight up on my site about sustainability. Those who eat very basic food cooked from scratch are more likely to be put off my blog than they are to click on an ad about a diet.

By: Michele

Michele — Fri, 06 Mar 2009 01:50:23 +0000

We are still working on getting our website up and running, so I wish I had your problems, but I do agree that where you are located can’t matter, that’s a ridiculous notion. That’s what it’s all about, the internet, world wide exposure. What’s up with this?

By: Robin

Robin — Thu, 05 Mar 2009 23:11:36 +0000

I couple site I frequent, use run ads in a similar format & they are quite annoying. Just mousing over them makes them expand, covering content. These adsense ads sound like they are the same.

All I can say is they better pay well.

By: Frank

Frank — Thu, 05 Mar 2009 16:43:11 +0000

After reading this post and a lot of the comments…I do agree with what you said Darren, but I wonder if I should even put this type of ad in my blog because I don’t feel like covering my content is a great strategy when readers are wanting to read my posts. It seems more like it can become a distraction more than a benefit to gain revenue. I do use Google Ads, but this new installment by them has me asking questions. I’m probably not going to use it though because there is no compensation for me if readers just expand the ad. If there’s no gain in that, then I don’t see a point in allowing it to cover my content when expanded. That’s just my opinion, but I’m sure those that blog will use it.

By: Kat Rice

Kat Rice — Thu, 05 Mar 2009 15:39:24 +0000

I have seen these ads, or at least something similar. Making the ads expandable does make them seem like “pop-ups” which I think someone else commented on. They are incredibly annoying and I think if a site was using them regularly I would stop going there… so I think an “opt-out” option should be available to these sites.

By: Make Money Online

Make Money Online — Thu, 05 Mar 2009 14:24:52 +0000

I dont like Expandable Ads, they kind of pop over and usually are clicked by mistake, which is not good for the advertiser.

By: Mary Corbet's

Mary Corbet's — Thu, 05 Mar 2009 14:15:05 +0000

Thanks, Calvin, for clearing that up for me and giving the publisher’s view on CPM vs CPC! I appreciate it!

By: Agent SEO

Agent SEO — Thu, 05 Mar 2009 13:42:09 +0000

I’m not quite sure what to think about. On one hand, the ads seem more unique and more likely to draw a click, but on the other hand they seem like they would detract from the user’s site and design.

Guess that means A B testing! Great….

By: sameera

sameera — Thu, 05 Mar 2009 12:41:27 +0000

will this be a failure like the feed ads or the video ads ? i guess it will be .

By: Big Blog Tips

Big Blog Tips — Thu, 05 Mar 2009 12:18:32 +0000

I can’t say that I’m a fan of these new ads. They sound like pop-ups to me, except without the added revenue since they only make you money when your reader clicks on them twice.

By: Dev

Dev — Thu, 05 Mar 2009 12:10:26 +0000

its really nice update by Adsense and really nice post @Darren.

By: Magda

Magda — Thu, 05 Mar 2009 11:56:42 +0000

Adsense came as a great revenue generating machine for websites owners but it turned the web into a spamsite, where anything goes for a mighty buck.

By: SEO Tips

SEO Tips — Thu, 05 Mar 2009 10:46:51 +0000

Very interesting, they seem quite intrusive however if they only expand when users click them I guess they will be fine. However doesn’t this mean users now have to do two things before we get paid.

A good idea, not sure if it will work though.

By: SEO Make Money

SEO Make Money — Thu, 05 Mar 2009 10:37:14 +0000

CPC is not good for publishers but CPM scheme seems interesting,
If i can become a US publisher, hehe I think i can make more!