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How to Use Facebook to Promote Your Blog

In this guest post, Steve Schwartz, a professional LSAT tutor, discusses how he has used Facebook to promote his Ace the LSAT blog and create a community of readers.

Your blog’s readers probably have Facebook profiles already, and making your own Facebook profile is easy enough. Aside from allowing you to create a profile and connect with your friends from elementary school, Facebook has several features that can connect your blog readers and help you find new ones.

Create a Facebook Group

Your readers have a common interest – your blog’s subject. My readers are preparing for the Law School Admissions Test (LSAT). Maybe yours are interested in knitting, running, or making money online. Just as they have subscribed to your blog, they will join your Facebook group.

At the beginning of December 2008, I created the 2009 LSAT Study / Discussion Facebook Group. Someone else had created a 2008 LSAT Group, and I wanted to be the person to create the 2009 group, so I started early. When someone is searching Facebook for an LSAT group to join this year, they’ll see my group has over 100 members, but someone else’s group on the same topic only has 3, guess which group they’ll join.

Note: I didn’t make the group about my blog directly – I made it broader. Why? So people searching on Facebook for LSAT-related groups would feel welcome to join. If they thought it was limited to my blog’s readers, the prospective member might not even visit the group page, which means he/she would never see the link to my blog.

So I created a group and placed a prominent link to my blog on the top, but it only had one member – me. Not very impressive, right? I didn’t want my readers to think my group and blog were unpopular, so I immediately invited all of my Facebook friends to join the group. Some of my Facebook friends were already planning to take the LSAT, so inviting them to join my new Facebook group had two additional benefits:

1. It informed them of my blog if they didn’t know about it already.

2. Facebook’s news feed told all their friends, making the group a viral marketing mechanism for the blog..

How Readers Use the Facebook Group

Of course, the Facebook group is more than a viral marketing mechanism too. It helps your readers to connect with each other in a way comments don’t. While comments are generally responses to your postings, Facebook’s discussion boards allow direct interaction between readers. My readers have used the Facebook group to find LSAT study partners and form study groups by posting messages on the discussion board and the Wall. How did I tell my readers about the Facebook Group? I posted a link to it on the side of my blog, and I made a brief blog post about it for those who hadn’t noticed the link.

Marketing Your Facebook Group, and Your Blog, in Other Facebook Groups

Search Facebook for groups on your topic and related ones. In each of these groups, you can post a message on the group Wall or discussion board, or you can use the Post a Link feature to notify the group’s members of your group and your blog. Warning: don’t do all three in the same group at the same time – it’s overkill and may get you banned from the group. By promoting your Facebook group at first, instead of promoting your blog, you decrease the likelihood that the group administrator will remove your message.

After doing all of this, Facebook became one of my biggest sources of traffic, and I don’t even have to do much to keep the Facebook traffic coming. In order to get more readers, you need to have a presence where they are. For me and for many bloggers these days, our present and future readers spend their time in social networking sites.

What about you? Have you used Facebook or other social networking sites to promote your blog? Have you found it to be effective?

Bio: Steve Schwartz is a professional LSAT tutor living in New York City. He updates his Ace the LSAT blog every week with free LSAT tips and tricks.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. MLIC says:

    This is a great idea…I don’t know why I hadn’t thought of it. I already use the walls of off fan pages or groups to advertise my blog, and I get about 70 visits a day from that alone, and perhaps more down the road that you can’t link directly to Facebook, so I’ve just created a group at: http://www.facebook.com/editphoto.php?oid=132399760064&success=1&failure=0#/group.php?gid=132399760064

    Hopefully I’ll get even more visits from this to my blog: http://mylifeiscrap.com…I’ll keep you posted.

  2. MLIC says:

    That was http://mylifeiscrap.com
    Keyboard slipped…

  3. Right, off to check out these features on facebook to help me do some blog promotion – thanks for the post.

  4. unksenna says:

    wow… good idea for internet marketing

  5. Kelly says:

    I’ve enjoyed reading your thoughts as well as all the insightful comments. Question: Where do I find the post a link feature on facebook groups? “or you can use the Post a Link feature to notify the group’s members of your group and your blog.” Thanks!

  6. vikk says:

    Found this page last week and loved the ideas. Somehow I managed–or thought I had managed–to feed my blog into my FB Notes page but today when I wrote a new post it didn’t show up. So I don’t know what I did wrong and I can’t remember how I did it. Worse, I can’t remember where I found the how-to.

    I also set up a fan page for my blog Down the Writer’s Path but don’t know how to include the feed from the blog. Any hints on where the how-to info is located would be great.

  7. Nick Field says:

    I’ve been trying to figure out whether I should make a facebook group or a page, and I came across this article.

    http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

  8. Business cant get boost without advertising..Nice post..I really like it. Keep it up..Thanks

  9. Asa says:

    This is great information but it really takes a lot more than choosing some keywords that are related to your blog to build a successful Facebook Group. The strategy you mentioned in this article only really works if you already have a well established Facebook profile. But if you are just getting started with Facebook you may want to take a look at this guide on how to build a Facebook user profile and groups for your business from the ground up:

    http://internetproductreviews.info/2009/03/27/facebook-strategies-guide-review/

  10. Joko Susilo says:

    Good information! Facebook and other social network are new ways to promote our blog.
    Salam ACTION!

  11. Imran says:

    Amazing article. I have already registered myself to different groups on facebook but now created my own one and invite all friends to it.

    Imran

  12. Shalini says:

    I am actually really impressed. I had been thinking of Facebook for blog promotion, but that is all it was: a thought. Thank you. I have some ideas floating in my head.

  13. Jorge Fusaro says:

    Useful info to choose between FB group or fan page. I decided on a fan page…thinking long-term and hoping short-term growth :)

  14. I do believe that Twitter offers more than Facebook, in some cases. Facebook is a nice networking tool. Seems a little limited to me, but I have an account, and I connect with old high school and college buddies. It’s still a wonderful tool to promote your business, practice, service, or products.

    Until the next post, much love, peace, and medicated hair grease.

    - Thierry

  15. rosie says:

    I wonder if a Facebook page or group can be the beginning of a membership site?

  16. Adib says:

    Good idea. I’ll try working on this right away.

  17. rosie says:

    Did a redirect for my Facebook page but something went buggy and it did not send folks to the page but my home page. Don’t know if facebook or me working too late. But feel that a redirect of a long link would be better for SEO. Will not give up, think lots can be done sending folks via a domain name to your page. The search for pages in Facebook is not intuitive may just be the
    “Boomer” in me. Ha!