Blog Blazers – Get a Glimpse in the Mind of 40 Successful Bloggers

blog-blazers-review.jpg One of the books that has hit my mailbox lately for review is Blog Blazers – a book of interviews with 40 top bloggers exploring how to create successful blogs.

The book is by Stephane Grenier from and it features some great bloggers (some who will be familiar with many and others who you’ll not know – but who’ve built great blogs).

Some of the bloggers featured included:

  • Dan Lyons (aka Fake Steve Jobs)
  • Aaron Wall (SeoBook)
  • Steve Rubel (Micropersuasion)
  • Seth Godin (Marketing Guru)
  • Neil Patel (Quick Sprout)
  • JD Roth (Get Rich Slowly)
  • Manolo Blahnik (Monolo’s Shoe Blog)
  • Yaro Starak (Entrepreneurs Journey)
  • Plus 32 others!

The format of the book is interview style with Steph asking largely the same set of questions to all bloggers and the bloggers responding. Each interview makes a chapter of the book.

I’d be lying if I said I’d read the whole thing yet (I only got it two days ago) and I’m not likely to read it cover to cover in a sitting – but I am steadily making my way through it.

At first I was a little frustrated by the question and answer format of the book – it feels a little repetitive at times (there are only so many ways to answer some of the questions) but after a while the format actually grew on me.

It’s a book you don’t need to set aside lots of time to read – in fact most of the chapters are just a few pages long so you can set aside 10 minutes to read one and then put it down knowing you’ve just digest someone like Seth Godin’s approach to blogging in a few minutes.

The other thing I’ve enjoyed about this book so far are ‘meeting’ new bloggers that I’d not come across before. While I’d estimate I’ve read the blogs of around half of the bloggers featured there are a few others in the mix that I’m enjoying now.

How Am I Using This Blog To Improve My Blogging

Once I realized that this book had familiar and new bloggers AND it was in bite sized chunks I decided that I’m going to use this book over the next 40 days to give me a refresher course/a little inspiration on blogging.

I’ll read a chapter a day, look at the blogs of the blogger featured, see what they are doing well and see what in their advice I can implement. In this way each day for the next month and a half I’ll be actively looking at how another successful blogger is approaching their blogging – an exercise that I’m sure will have lots of benefits.

I’m only a couple of days in but I think it’s going to be a fun 40 days (or possibly a bit longer as I’ll take a few days off for Christmas).

Who is this book for?

Blog Blazers is not a book for bloggers who know it all.

Rather it is a book for people who want a quick glimpse into the minds of fellow bloggers who have had varying degrees of success. It seems to be a great blog for beginners but for more advanced bloggers with the right attitude and willing to use it as a refresher course (perhaps as I’ve described above) I think it could be a worthwhile read too.

Blog Blazers is currently $16.95 at Amazon and can currently be bundled with the ProBlogger book for $33.44.

3 High-Powered Reader Engagement Tactics

In this guest post Jonathan Fields from the Career Renegade takes a look at three types of blog posts that will Engage your readers.

Three words…

Engage. Engage. Engage.

It’s the rally cry of great blogging. Heck, it’s the touchstone of powerful writing in general. When it comes to blogging, though, three major types of engagement-oriented posts really shine. Done right, each does a phenomenal job of drawing readers in and turning them into repeat visitors and evangelists.

1. Prescriptive Posts

Thoreau said, “”A truly good book teaches me better than to read it. I must lay it down and commence living on its hint. . . . What I began by reading I must finish by acting.” This is what prescriptive blogging is all about.

Engaging your reader with a topic that is directly relevant to their interests, then delivering a prescription that gives them something to do beyond just reading the post. The meat, in a prescriptive post, is in the advice.

Prescriptive posts often follow the format of a “tips” or action-list post.’s Leo Babauta is legendary for his tips posts. As is The Happiness Project’s Gretchen Rubin and, Lifehacker is known for offering up a tremendous library of things to do to make your life better with technology.

If you choose the prescriptive route with a post, make sure the advice you deliver is:

  • Relevant,
  • Impactful,
  • Detailed and
  • Actionable

General advice, without steps to take often reads as more bothersome than helpful. And, if you’d like to increase the chances of that post getting socially bookmarked and going viral, go beyond the standard 5-10 tips and deliver a laundry list of killer actions to take. A prescription so packed with things to do, readers will want to tag it and come back to it over and over.

2. Immersive Posts

On the other side of the engagement coin lie immersive posts. Rather than delivering things to do “beyond” the post, immersive posts “are” the thing to do. They are complete experiences with a beginning, a middle and an end.

They are often personal stories, insights, revelations or vivid experiences. Check out James Chartrand from for not only great storytelling, but advice on how to do it better, too.

Immersive posts draw the reader in, sweep them along, wrap them with emotion and sensation and deliver them into the post as if they were there, side by side with the author. They may serve up a moral at they wind down, but it’s not about what comes next. It’s about what just happened.

Immersive posts can be incredibly powerful. But they often also require a level of writing and storytelling ability that goes beyond what’s required from a solid prescriptive post, where the quality of the advice matters more than telling of the story.

3. Feedback Posts

Liz Strauss taught me about this a few months into my career as a blogger. If you want to engage your readers, give them the space to participate in the conversation.

We often feel like we should be delivering complete posts, packed with all the answers, roadmaps and conclusion. But, reality is, many times our readers have even better information and insights than we have. And, they’re happy to share…if we just give them the chance.

So, consider exploring posts that ask a question, offer “some” of your thoughts on the question, then turn it over to your readers and let them to finish the post for you.

The first time I did this was when I was writing a post that I’d planned to be a set of funny rules for my then 6-year old daughter. My intention was to write 10 rules. But, then Liz’s voice popped into my head and I stopped writing at 6 and turned it over to the community to finish and what unfolded in the comments was amazing.

Wrapping it all up

Whichever approach to engagement you choose, next time you sit down at the keyboard with the intent of engaging your readers, think about deliberately choosing either a prescriptive, immersive or feedback post. Then, rise to the challenge of delivering on the promise of your chosen format.

Look at each post as another opportunity to engage, uplift and enlighten

So, I’m curious. Which do you tend to write?

And, which do you prefer to read?

Share your thoughts in the comments…

[Bio: Jonathan Fields writes the Career Renegade and Awake@TheWheel blogs and is the author of the forthcoming book, Career Renegade: How To Make A Great Living Doing What You Love]

If Marilyn Monroe was a Blogger What Would She Do?

Today Mara Rogers from Secrets for Money looks at how Marilyn Monroe would blog.

If Marilyn Monroe was a Blogger, what would she do? Here are some quotations from famous classic silver screen stars, and what I imagine their advice to all us bloggers would be.

So just sit back, relax, and enjoy the show!

(1) “I just want to be wonderful.”—Marilyn Monroe

marilyn-monroe.jpgFor bloggers: I highly recommend that among the goals of your blog should be that you “want to be wonderful.”

At  I want our visitors to say “I want more of you!” I want them to be excited for the next post, and I always want them to want to read more content from us, more, more, and more!

How do you get to hear from your visitors “I want more of you!” at your blog? There are several internal-world mindset shifts and external-world actions that together can change the “silver screen” of your blog!

Here’s how~

(2) “Never treat your audience as customers, always as partners.”—James Stewart (Jimmy Stewart)

Jimmy StewartFor bloggers: This is a crucial mindset to have. Even if your blog is monetized, your visitors—who make up your audience—are your “partners.”

Always ask yourself: What do my visitors need? What benefits can I bring to them?

Know the difference between a fad and a trend. A fad comes and goes very quickly, but a trend lasts. You want to be positioned and ready to ride the trend as it rises. Become a ‘trend-forecaster’—know a trend is coming before it arrives so you can take advantage of it with your blog.

One way to learn how to do this is by analyzing certain online resources such as Amazon —what book subjects do you think will become popular in the future based on what book subjects you see are popular now? Book subjects and topics are also blog subjects and topics.

If you sell products on your blog go to and see the section on the Home Page of the most “Popular Searches” on ebay.

I also recommend researching “Keywords” and how they apply to your blog’s URL. You can type in your blog’s URL using the Google AdWords Keyword Tool to do this:

When you review the “stats” of your blog what articles are people responding to? In the “comments’ they post on your blog, what are they asking you for? All of this is very revealing and tells you what your “partners” want and need.

At I ask the visitors what kinds of articles they would like us to report on. That doesn’t mean every suggestion a visitor makes will be appropriate for the vision or branding of my blog, but it is very important that I evaluate what the visitors—my “partners” say.

After all, as you will read in the “About” page of my site, the entire purpose of the blog is for the visitors. Of course the blog is monetized with ads, but I wouldn’t be setting a very good example if my personal development blog about making money, saving money and getting wealthy wasn’t also monetized!

(3) “The more things you do, the more you can do.” –Lucille Ball

lucille_ball.jpgFor bloggers: The importance of stretching your comfort zone cannot be emphasized enough. When you do stretch your comfort zone, you can accomplish much more since you are taking more of what you perceive to be risks—”stretches”—not avoiding them

As a result, you will then act in spite of discomfort, and try something new, whether that is a new way of writing, or learning a new piece of technology, or approaching a very famous person to interview for an article.

Once your comfort zone is stretched, what used to be new, scary, and uncomfortable to you, is now something you have done before, therefore it has become comfortable, so you end up achieving more. Your world becomes bigger, because you are not keeping it small.

The more you stretch your comfort zone the wider it becomes, therefore you end up doing more, easily and effortlessly.

(4) “It is up to us to give ourselves recognition. If we wait for it to come from others, we feel resentful when it doesn’t, and when it does, we may well reject it”–Spencer Tracy

spencer-tracy-sized.jpgFor bloggers: Your reason for blogging and your mindset cannot come from a place of insecurity, with the goal of getting recognition and approval from others. The most popular blogs are those that are spearheaded by empowered bloggers, bloggers who blog because they love it.

Yes, you should blog for your audience and your future audience, and your blog should have a market value—it should fill a need and supply benefits to your audience and also have timely posts—but you must avoid the ‘recognition trap.’

How do you avoid the ‘recognition trap’? Don’t seek approval from others, this is trying to people-please and it is a dead-end. Why? Well, first of all, it is impossible to please everyone or convince everyone of your perspective. Secondly, if you are blogging and looking for positive feedback in order to feel worthy then it is a waste of your precious energy. Your self-esteem cannot rise or fall based on whether or not you receive positive recognition, or you are in for a miserable rollercoaster ride as a blogger.

You want to be an information-specialist with your own strong position and voice and have a backbone, not a blogger who twists themselves into a pretzel and alters their stance and written words or opinion each time they get negative feedback—this will influence and taint your performance. No one can avoid disapproval and criticism. Be unflappable.

(5) “Always be a first-rate version of yourself, instead of a second-rate version of somebody else.”—Judy Garland

Judy-Garland.jpgFor bloggers:   Do not be afraid to buck the trend, to have your blog look different in terms of design, layout, color palette etc. from others blogs, or to have your blog read differently from other blogs.

Stop comparing your blog to other peoples’ blogs, let your blog be different, that is what will make people be drawn to it.

You want to be unconventional, not mediocre.

Who knows, maybe what you do and write in your blog will actually set the latest blog trend!

(6) “An ounce of performance is worth pounds of promises.”—Mae West

Mae_West.jpgFor bloggers: ‘Over deliver’ in your blog posts, but I do not mean adding superfluous words. Be concise, and make each word count.

Ask yourself: How can I add overwhelming amounts of value to my site visitors and blog subscribers?

How can I influence, effect, and inspire other people?

Providing value is the key factor that determines the success of your blog.

Ingrid-Bergman.jpg(7) “You must train your intuition — you must trust the small voice inside you which tells you exactly what to say, what to decide.”—Ingrid Bergman

For bloggers: Do not listen to the “noise” around you.

Listen to the inner voice within you; your heart’s wisdom.

(8) “Is there anything better than to be longing for something, when you know it is within reach?”—Greta Garbo

Greta-Garbo.jpgFor bloggers: O.K. So, you might have to forget the ‘microwave-mentality’—your blog may not get the following you want in a microcook second. But it is the journey after all, not the destination.

I bet all these timeless silver screen superstars would say the same to you—you can do it! And the anticipation knowing that you can achieve all that you want and have a great time along the way is everything—believe in yourself! It is just a matter of time!

As Marilyn Monroe said: “We are all of us stars, and we deserve to twinkle.”

Go forth and shine bright fellow bloggers—you are unstoppable!

Copyright © 2008 by Mara Rogers of

Mara Rogers is the Founder of where she and her team work to empower you to freedom by helping you increase your capacity for all the wealth currencies: money, time, health, and love.

Save Time By Auto Filling Comment Forms

In this post Jeff Chandlerhighlights a cool tool for auto filling in comment forms on blogs.

Ok Problogger faithful, I’m going to keep it short and sweet this week by telling you about a cool FireFox extension which is sure to save you some time in the long run. Generally, every blog out on the web has a comment form. This form normally consists of Name, Email, Website, and Comment. Having to type in those first three fields time and time again can be annoying and cause you not to comment at all. That’s where easyComment comes into play.

EasyComment Configuration

Easycomment works by looking for the typical fields that are reserved for comment forms and filling them in with predetermined values. Essentially, after you install the extension, you’ll have to fill out the form with your credentials. These values are what will be placed in the blog comment form. After you type that in, filling those fields is as simple as clicking the easyComment button which should look a little something like this.

EasyComment Button

That’s all there is to it. One thing to keep in mind with this or any other extension that fills in forms. The extension will not work on sites that have third party commenting systems such as Disqus or IntenseDebate installed. This is because the form fields are inside a block of code and not in plain HTML which renders the form fields to be indiscoverable.

If you’re looking for an extension that does this and more, check out AutoFillForms. That extension is a bit more complicated to configure but it is used to auto complete entire forms such as user registration areas on forums or websites. However, I’ve written a guide for that extension as well.

How a Blogger Creates a REAL Full-Time Income

Internet Marketers and Bloggers are often seen as two very different types of online entrepreneurs. In this guest post David Risley looks at these two worlds and suggests some middle ground.

One of the questions I get very often when I tell people what I do for a living is this: How do you make money blogging? The readers of ProBlogger have a fairly good understanding of the answer to that question.

However, Darren’s latest poll clearly shows that the majority of bloggers out there are clearly not generating a full-time income. What is the difference between the blogger making serious money and those who are not?

Well, let us look at the stereotype of what a blogger does. A blogger writes. We write great posts, generate a lot of powerful content and then hit the "Publish" button. Stereotypically, then, we’d get paid by generating a lot of attention, getting lots of traffic, then monetizing our sites via various forms of online advertising.

This method of problogging is long and tedious. Many new bloggers become frustrated because it seemingly takes so long to generate enough traffic to make any serious money.

If we look at the most successful bloggers out there, you’ll find a common trait: They are MARKETERS, too.

Two Different Worlds

Herein, we are combining the often thought separate world of blogging and traditional internet marketing. In my experience in dealing both with bloggers and internet marketers, I have found that these two worlds often seem to be separate. The blogger is all about building traffic through publishing lots of really great content for free. The internet marketer jumps right into how to monetize traffic immediately. The blogger is all about the page views. The marketer thinks about qualified leads which he can then convert into a sale.

I have been to gatherings of internet marketers. Many times, they simply don’t GET blogging. In fact, they’re right on the verge of seeing the blog as a waste of time. Perhaps they have a blog, but they’ll use it as a tool in their product launch strategy. Once the product is launched, the blog is all but forgotten. Many internet marketers are only just now catching on with social media.

On the other hand, many bloggers often have a bit of an adverse reaction to internet marketers. They may think that marketers are spammers or that they’ll do literally anything to make a buck. They think of pop-ups, long-form sales letters and lots of hype. Sure enough, the world of internet marketing has lots of these kinds of tactics.

I’ve had my feet in both worlds. I understand the paradigm of both. What I have observed is that the most successful bloggers out there are able to successfully bridge the gap, take the best of both worlds, and turn that knowledge into a little online empire.

The Best of Both

The simple truth is this: The most successful bloggers out there are great writers who employ solid marketing skills on their sites.

In fact, most of the really successful bloggers out there spend time studying the most successful online marketers. I have personally studied the works of people like Frank Kern, John Reese, Jeff Walker, Eben Pagan and many other names which frequent the circles of internet marketing. I make a point to learn about internet marketing tactics. I am also a member of an internet marketing mastermind group. I would venture to say that these are things that a majority of bloggers don’t do.

The principle of creating lots of quality content will always remain true as a blogger. Making real money as a blogger means you need to SELL things. In order to sell things, you need to know how to market them. There is no more potent weapon than being able to build a loyal following in your market as a blogger and then be able to competently sell something to that audience.

You don’t necessarily need many thousands of page views every day to make respectable money online as a blogger. You can make good money with a blog which pulls in significantly less than that. The secret is to know marketing. Know your sales funnel. Know conversion tactics. Then put that knowledge to work to treat your incoming blog readers as sales leads. Like it or not, if your blog is your business, your readers are LEADS.

When a lead (a reader) arrives on your blog, you want them to read your content. You also want to convert the lead into something – a newsletter subscription or a sale. The answer depends on your particular audience and your market. Direct your reader into what you want them to do and place particular effort on improving the conversion rate.

What Do You Think?

Like Darren, I also make a six figure yearly income through my blogs. I do this in various ways, but I most definitely have gotten benefit through consistent learning of internet marketing strategies.

For many bloggers, this may be a paradigm shift. In addition to looking at your blog as a source of great content for your audience, you can look at it as a lead generator for something which makes you money.

Is this a view you already share? Do you find the world of internet marketing to be disrelated to blogging? Do you already spend time learning about marketing?

David Risley is a pro blogger who generates six figures per year in his blogging business. David Risley dot com is a pull-no-punches tale of his life as an Internet entrepreneur and problogger.”

Develop a Twitter Landing Page

Over the weekend I created a landing page for my Twitter account.

I got the idea off Laura Fitton (@pistachio) when a guest post on TwiTip highlighted what she’d done with her own Who is @pistachio landing page.

What is a Twitter Landing Page?

In short – a twitter landing page is a page on your blog or website that is specifically written for those arriving at your blog having clicked on the link in your twitter profile.

Why Develop a Twitter Landing Page?

I recently wrote a post on ProBlogger suggesting 3 alternatives to promoting your blogs homepage – the reasoning behind this post was that when you promote your blog’s front page you send people to a page that at times can be confusing and is less likely to convert people into regular readers.

The idea behind a landing page is that it can be tailored to suit the audience who arrives on it.

Think about why people click the URL on a Twitter profile?

Most times that I do it – I want to know more about the person behind the Twitter account. I want to know who they are, what they do and how I can connect with them.

Being taken to the front page of their blog doesn’t really answer all of these questions without me having to do some more work (looking for an about page, sifting through their latest posts etc).

A Twitter Landing Page can quickly answer some of these basic questions and at the same time give a strong call to action (what this Call to Action is will depend upon your goals).

My Twitter Landing Page

My Twitter Landing Page is designed simply to give more information and a relatively quick introduction into who I am and where people can find out more about the different aspects of what I do. It includes:

  • A prominent personal picture – the the same one as my Twitter avatar which hopefully reinforces the brand. There’s also images of my book and the ProBlogger logo.
  • My story – a very brief version of my blogging story – with a link where they can read an extended version
  • Introductions to my blogs – links to where people can read more of my content
  • A stronger introduction to ProBlogger – as my twitter account is centered around this blog I wanted to highlight what it is about and call people to subscribe to it.
  • A call to follow me on Twitter and introduction to what people get if they do
  • Introductions to my other projects – b5media, the ProBlogger Book, the Problogger job boards

In addition to that I’ve personalized the page so that people know it is written specifically for Twitter users in the hope that this personalization will make them feel a little more personally welcomed.

Extend this Idea

Of course Twitter Landing Pages are just the tip of the social media iceberg. Extend it further by creating Facebook Landing Pages, LinkedIn Landing Pages, Plurk Landing Pages, Digg Landing Pages and more.

Plugins Plugins Plugins (of the WordPress Variety)

Andy Beal has posted a great list of 21 WordPress plugins that he uses and recommends. Check it out at

21 Awesome WordPress Plugins That I Selfishly Kept to Myself Until Today.

There are a few others that I’ve included in my own recent list – 10 WordPress Plugins for New Blogs.

What others do you recommend?

Increase Amazon Sales with Best Seller and Popular Product Lists

This week we’ve been looking at a variety of techniques to help you increase your blogs earnings in the lead up to Christmas.

Today I want to share 2 similar techniques that I’ve used in the last week that is a big part of tripling my Amazon earnings for the month of December – best seller and popular products lists.

These are two techniques that I’ve used semi regularly on my photography tips site – let me explain, with examples, how I do them.

Best Seller Lists

This technique is used in retail stores everywhere. Head into your local bookstore and you’re bound to find a ‘best seller’ list or even a full display showing what the best selling books of the month are.

Books that sell well and get on these lists often go to the next level – simply because they are on the list. People see that they’re popular and so when they are looking for a book – they’re more likely to go for them because obviously others like them. It’s partly about using the wisdom of the crowd to identify quality and make decisions but it is also partly about ‘social proof’.

Here’s an example of how I use this same concept to create my own best seller list on my blog.

You can see the list at my Popular Digital Cameras and Gear page. On this page you’ll see a number of lists of best selling photography books, DSLR cameras, lenses and point and shoot cameras. The lists were compiled simply through my Amazon Affiliate program statistics.

Amazon gives you quite detailed reports of what products have sold through your affiliate links. You can arrange them by the number of items sold and it isn’t hard to take that information and put it into a list of your own.

Of course this works best if you have an audience who has been making purchases – but if you don’t all is not lost. Go to any Amazon category page (for example this Small Business and Entrepreneurship Books page) and you can see the products there arranged in order of ‘best selling’.

There’s your best selling books on that topic. Simply find a category that relates to your topic and you can create a relevant post on your blog that taps into the social proof idea.

Popular Product Lists

Another similar technique that I’ve found to be very effective is to create ‘popular product lists’. This is similar in that it creates a list of products that are popular for your readers to interact with – but the difference is that you don’t use Amazon stats to put the list together – you use your readers own feedback to create the list.

Here’s how it worked for me recently:

The result was really good. The post didn’t generate a lot of comments – but it did generate quite good sales at Amazon over the coming week. Interestingly the post was also very very popular when I linked to it in the following week’s email newsletter – it was the most clicked upon link in that email with over 5000 people viewing the post.

This resulted in some good sales of the lenses mentioned in the post – but also considerably secondary sales of other products when people continued to surf around Amazon.

Again – this technique relies upon your blog having readers and readers who leave comments – but even with a small group of readers I’m sure it could be done.

Good luck creating your best seller and popular products lists!

PS: One more type of List that I’m experimenting with on DPS today is a compilation of reviews that I’ve published on the blog previously. You can see this in action in a post titled 12 Great Digital Photography Books for Your Christmas Stocking.

In short it is a list of books on the topic of photography, with links to Amazon and the reviews that I’ve previously written on the books plus short quotes from those reviews. I’ve not done this type of list before but suspect it’ll do well.

5 Tips for Making Widget Ads Perform Better on Your Blog

In my last post I talked about 4 Widget Ad options that bloggers should test in the lead up to Christmas – in this post I want to give a few quick tips for beginners to keep in mind as they test and optimize these types of ads.

1. Keep Ads Relevant to Content

To make any kind of product ad or affiliate program work the product that you advertise needs to match what you’re writing about as closely as possible.

Most of the widget ad units mentioned in the last post allow you to choose what product (or at least category of product) that will be featured in the ad – so make sure you choose products carefully to match your blog (and individuals posts) topics.

2. Position Prominently

These Widget Ads work best when your readers see them. Now there’s an obvious statement if I ever heard one – yet I see so many ads on blogs that are likely to go unseen. Make sure your ads are in a part of your blog that will be seen by readers.

This means putting them above the fold, as close to content as possible or perhaps even underneath posts (people pause at the end of a post and look for something to do – an ad can work well there despite it being low on the page).

Avoid putting them in sidebars unless you have no other option to do that.

3. Multiple Ad Units Per Page

A logical way to increase the earnings of these types of ads is to show more than one per page. If you have one high on the page include a second one lower on the page also.

Don’t fall into the trap of stuffing your blog with too many ads – but don’t be afraid to have more than one on a page.

4. Blend Your Ad Units

Each of the widget ads can be customized in terms of size and design so don’t just let the ads sit on your page in their default appearance.

I find that ads that blend into your blog’s design a little work best. Try making the colors of links in ads the same color as links on your blog, remove borders (or at least make them the same color as your blog background) and where given the choice use fonts for the ads that don’t clash too much with your blogs font.

5. Track Your Results

Most of the widget units mentioned in the previous post have the ability to be tracked in one way or another. Utilize this and work out what works best for your blog. You will find that some ad positions, design and products will work better than others – once you work out what works best stick to it.

What tips would you ad? What have you found works best with Widget Ad Units on Blogs?