Got an old dead blog that you want to restart? In this guest post David Peralty of College Crunch shares some tips on how to get it going again!
Over the course of time, you might have left one of your blogs, or maybe your only blog to die off. You stopped posting, thought you would come back to it and never did. Days, weeks, months and maybe even years have since passed with no new content added to the site. It still gets a little bit of traffic, one or two visitors here or there, and might even have a few RSS subscribers.
You have recently decided to start posting once again, but do you restart the blog you let lay dormant for so long, or start new and fresh, either on the same domain or a new one? There are many questions, problems and issues to be worked out before re-launching, or restarting writing about your passion. Some people just charge in without planning, only to realize later on that they’ve done things the wrong way, and end up leaving the blog dormant once again.
Keep the Domain
My first word of advice would be to keep the domain you started writing on. If your topic is going to be the same, then you have many advantages here. Firstly is domain age, as a domain gets older it is inherently more trusted by search engines. This isn’t always the case though as massive additions of new content quickly can lead to a site getting a temporary negative effect on its search engine results.
The second advantage is back links. Previously, if people linked to your site, those links would still be relevant, could lead to traffic, and are also great for search engine rankings. Getting new links on a new domain might be more difficult, and so being able to keep the ones you’ve already secured is always advantageous.
The last reason, I’ll put forth is branding. No doubt there will be people that will recognize the brand, and have a more instant attachment to you, your site and what you are doing. Branding online is only getting more difficult as the number of blogs online increases and everyone competes for attention.
Note: If there is too much baggage related to the domain, and you just don’t feel motivated to revamp and refocus on an old site, then sometimes moving as far away from the “failed” project as possible is the best solution. I wouldn’t recommend leaving the domain behind unless you come to this point emotionally though.
Start Fresh But…
As for content concerns, I have always been one to start fresh as I feel the baggage of the past weighing down on my current pursuits. I also think it looks odd when a blog has an archive with a big blank period where there was no posting. This might not matter to you, and if not, then carry on as normal, ignore the break, and get back into the swing of things as quickly as possible.
For those of you that don’t want to show off a huge break in content, export your old content, archive your favourite posts, or those posts that were most commented on and repost them on the refreshed blog as new content. If you keep the same permalink structure, or know how to edit htaccess files like a ninja, you can make sure that anyone that had linked to specific articles can still find them.
This method also brings content to the attention of your new audience that you are building up, as people rarely dig through the archives of blogs, unless they are truly interested and invested in what the author had to say.
Find the Joy and Consistency
Usually people quit blogging on a site because they stop enjoying it or because they fall out of the habit. Set a publishing schedule that isn’t too taxing, and find ways to enjoy writing on your re-launched blog.
Take some small comfort in knowing that we have all been there, and that life can get in the way of building a successful blog. Remember that you can always re-launch, restart, and refocus your efforts as time allows.
Restarting a blog can seem daunting, difficult or frustrating, but the excitement in doing it successfully and watching it blossom is exhilarating.