Comments on: You Need a Blog Strategy

By: Ian Pratt

Ian Pratt — Fri, 12 Jun 2009 21:27:56 +0000

Hey, great blog posting. I have a blog on leadership but had not considered the underlying strategy. From your list I think I need to use it to esablish “authority” or knowledge in my field. And then to promote my other income generating side to my business (Which I have not actually built yet …… but are in the process of building)

Thanks for helping me to structure my thinking on this topic, I am also working out my Blog SWOT Analysis at the moment. Your Framework will assist me to validate my thinking.

Thanks
Ian

By: Used car classifieds

Used car classifieds — Sat, 18 Apr 2009 09:59:39 +0000

This is a good post that should help bloggers who don’t understand strategy and its importance to any business.

I would only add one thing to your great information and that is market segmentation. It is a marketing research method that provides information on target markets.

It can help bloggers to discover the best appeals for their target markets and then to plan those appeals into their strategy

By: Used travel trailers

Used travel trailers — Mon, 09 Mar 2009 10:28:29 +0000

commenting strategy works fine for me. It doesn’t only create or make your traffic increase but it also creates new friendship towards others. Thanks for publishing this post.

By: Abi

Abi — Sun, 22 Feb 2009 11:01:38 +0000

Spreading an idea through your blog is the best way to gain authority of your blog.

By: Natalie at BMore Natural

Natalie at BMore Natural — Tue, 03 Feb 2009 13:49:11 +0000

This is another great post. I’m still very new to this having only launched my first blog a couple of weeks ago but am finding so much useful help and advice at this site :)

I’m slowly formulating a strategy, but at this stage my primary focus has been to get useful health and wellness information out there so that people can actually help themselves – so I guess in that sense my main strategy is to build credibility and trust with readers and hope they like my stuff!

I find the idea of this being a legacy very interesting. I’m also an artist and for me it’s the biggest rush when someone buys what you have created. Writing a blog is very similar I guess, if you can get people to improve their life through something you have written.

How exciting, and plenty of food for thought. Thank you!

By: Gerry From GerryWalter.com

Gerry From GerryWalter.com — Sun, 01 Feb 2009 02:03:01 +0000

I enjoyed reading this. Thanks for the insight on the ‘Big Picture’.

You really do need a big picture if you want to take your Blog to big places.

By: Gerald Weber

Gerald Weber — Sat, 27 Dec 2008 04:46:39 +0000

These are all great points. I think being passionate about what your blogging about is important but also what your purpose is. If you don’t have that clearly defined then what would be the point?

By: Mike J

Mike J — Thu, 25 Dec 2008 00:06:39 +0000

Great post thank you for the great insight on getting your blog strategy in line. I don’t think a lot of people do this before they start their blogs. If they do some have a hard time sticking to.

By: David Risley

David Risley — Thu, 18 Dec 2008 03:52:29 +0000

Great post, Josh. Yeah, always have a strategy. Doing whatever comes to mind is bad for blogging. :-)

By: Takumi86

Takumi86 — Sat, 13 Dec 2008 10:50:50 +0000

You are doing good job Darren, you deserved to have this good result. btw, i like the word “Blogging makes you smarter.” its kinda encouraging me to have more idea about what kind of post should i make the next time i posted

By: Maestro

Maestro — Thu, 11 Dec 2008 06:01:50 +0000

Great advice, especially #6. Most of it should carry over to your life too and not just blogging.

By: Josh Klein

Josh Klein — Wed, 10 Dec 2008 18:44:16 +0000

P.S. If you all want to connect with me and talk about this article, you can chat me up on Twitter @joshklein

By: Josh Klein

Josh Klein — Wed, 10 Dec 2008 18:40:37 +0000

Wow — I’m completely overwhelmed by these comments. I’m glad so many people enjoyed my post.

To those asking for more, I’d be happy to oblige, but there is one great place to start:

Answer WHY?

Put that at the top of a page. Then write “things I want to get out of my blog” and draw 3 columns:

- In 6 months
- In 2 years
- In 5 years

This sounds trite, gimmicky, self-helpy … but then you sit down and realize how hard it is to figure this stuff out.

There are plenty of accidental successes in this world, but luck favors the well-prepared. I’m not saying you can’t have a blog without a strategy … but that’d be like running a marathon without training first.

The first guy who ran the marathon didn’t train for it… but then again he also passed out dead at the end.

Darren is a great example of a strategic thinker. Maybe he did putter around for awhile before he took off … but he’s flying straight now. He sees an opportunity in blogging at large — observe b5media — into which ProBlogger fits neatly as a component. Add the ad revenue, the opportunity because of his social network, and more … and you have something that is much bigger than a blog.

And who knows what other crazy stuff he is working on.

(Note: that is all speculation :P)

By: Millard

Millard — Wed, 10 Dec 2008 16:52:21 +0000

Great advice. My strategy and my site are still evolving.

By: Easton Ellsworth

Easton Ellsworth — Wed, 10 Dec 2008 16:30:26 +0000

Josh, great post. Your thesis pays my bills.

By: The Geek Entrepreneur

The Geek Entrepreneur — Wed, 10 Dec 2008 15:51:53 +0000

Mr. Klein makes some very good suggestions which I imagine some bloggers have not considered incorporating into their current strategy- including myself.

Even though some of these pointers are potential results of running a blog, they can be goals to aim for regardless of what stage your blog is at.

Wesley
The Geek Entrepreneur

By: Matt Gio | ArrestedDevelopmentBlog.com

Matt Gio | ArrestedDevelopmentBlog.com — Wed, 10 Dec 2008 14:48:44 +0000

I am looking for the site or blog post that tells me exactly how to put together a strategy. A post that describes in detail how one ProBlogger Spends their day blogging. Is there a calendar they use or a to-do-list. These are all very good strategies but they are very very broad. However the post was informational and I look forward to reading more

By: Nikolai

Nikolai — Wed, 10 Dec 2008 10:31:42 +0000

I totally agree with you. I also find that point 4: Building Authority is the most important point. If you can get a reputation as an authority you have very good chances of succeeding.

By: Charles Bohannan

Charles Bohannan — Wed, 10 Dec 2008 07:06:34 +0000

Josh — what a refreshing and timely article to us newbie bloggers who are really struggling to define ourselves and make our mark on the world. I do agree there will be an upcoming “gold rush” — as you say — and now is a good time to lay the groundwork for an authority blog.

I also appreciate you addressing how diminutive I feel when I do read Problogger (or Copyblogger, JohnChow, etc. for that matter). I feel as if I’m walking in shadows that will always eclipse me. However when I’m working on my blog I start to feel my uniqueness and vision shine through.

Legacy, strategy, authority, learning and smarts — you touched some very critical issues and I sincerely thank you for sharing your knowledge. I hope I can speak with you some day.

By: Bruce Simmons (brusimm)

Bruce Simmons (brusimm) — Wed, 10 Dec 2008 06:01:47 +0000

dOh!! Da Man is in Da House!