Search Engine Optimization Training [VIDEO]

If you’re looking for some SEO teaching and have a spare 30 minutes you might find this video presentation by Stephan Spencer at a recent WordPress event.


About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

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  1. Nick says:

    Great video, he sure knows his stuff….

  2. Omar says:

    Thanks for the great video. I only wish we could have seen some more of the slides he was showing.

  3. Curt says:

    I didn’t find this very useful.

  4. Germán says:

    That’s an interesting video, i’ve found the ppt, you can download it here:


  5. This is a really great video. I was pleased to find out I am doing a few things right with the categories and tags even if the rest of it makes me fee kind of humble.

  6. DonBlogger says:

    I think it’s a nice introduction for beginners who have little or no idea about seo at all.


  7. Thanks for the vid Darren. I’ll be checking it out later.

  8. Thanks Darren, very informative.

  9. Great stuff. Picked up some new stuff on this. Especially like that WP-Sticky plugin. Great idea to optimize category pages. Thanks!

  10. Matej says:

    Well I have found the SEO tittle tag plugin very ineresting, maybe I should try it.

    Also the last question, about should we nofollow RSS Feed was useful. I always thought I should add nofollow to RSS, never thought about blog search.

    One more thing, do anyone get high SE rankings on category pages?

    I always link to them within posts mostly for visitor navigation because I have a news site so it’s very useful – but Google barely indexes it….?

  11. MLRebecca says:

    Thanks for posting this. The video is definitely a great primer to SEO. Although I am familiar with most of the material covered on the video, I do find that this is beneficial to SEO newbies.

  12. Sohail says:

    Thank you for video . I will defiantly watch it :)

  13. Joey says:

    Thanks for the video. If you watch the intro right around 2 minutes you can see my buddy and me walk past. It was a good conference, if any of you use wordpress it is worth checking out next year.

  14. So many SEO techniques and tips :) Often we know about them all, but have we actually implemented them all on our blogs/sites?

  15. I think the best thing I took away from it was the idea of making sure your internal linking is within context. “More” could be “read the rest of “Title.”

    Likewise, inter-blog linking shouldn’t be using links that say “link” and “read here” – but rather words that are relative to the page they’re linking from and following through to.

    Thanks Darren!

  16. VlogHog says:

    One year ago, I wouldn’t of understood one word Mr. Spencer said. Now I do.

    Inter-linking your blog posts will keep visitors at your blog longer, if you have something to say.

  17. Rich says:

    Thanks for posting the video, it was helpful for an SEO newb like myself.

  18. Thanks for the great post, helped to see where I had a few SEO errors and a nice touch up to the other SEO skills I had. Thanks again.

  19. geniuse says:

    Thanks for the video it’s very useful for me.

  20. David Bowen says:

    I’ve recently undertaken an internship as an in-house SEO at an extreme sports company – with this being my first real introduction to the world of SEO.

    Over the last few months I have worked alongside John O’Nolan – – who has taught me the basics of SEO techniques. I am finding it very interesting and am eager to learn new techniques, this video clarified a few points for me, however there are still one or two points that im still fuzzy about – but not for much longer!

    Thanks Stephen!

  21. Thanks for sharing the great tips!

    WordPress is very off page friendly with the comment system and trackback…but the on page optimization is worst!

    Fortunately there are many plugins that will improve WordPress problems:

    1. Title
    2. Permalink
    3. Category & Archieve
    4. Tag

    I heard there is a new plugin call PlatinumSEO can replace AllinOneSEO.

  22. Andy Merrett says:

    Some useful tips in there. I’ve already changed my category pages to include a meaningful category description – it’s only one basic line of PHP in the code, a bit more if you want to be fancy.

    The problem I have is that I started a number of my blogs when it was very common to use the /year/month/day/post-title format, which potentially is adding a lot of bulk to URLs. I need to figure out the rewrite rules (not complicated, I’m sure) to redirect all that down to a simpler format. Also will check out the Title plugins.

  23. I found this video very helpful. A lot of it is way over my head right now but I took bits and pieces that I can use. I have a lot to learn that is for sure. Thank you for sharing this video.

  24. This would be helpful if we could see his powerpoint slides. Is there a way to get a copy of his slides?

  25. Germán says:

    @TeachMomHow you can download the slides (ppt) here:


  26. Well, I feel really stupid. Stephan said this stuff is suppossed to be so easy? Didn’t sound easy to me. Alot of it was over my head! I think I need a beginner’s SEO class.

  27. Michael says:

    Good stuff Darren…

  28. Extremely useful and interesting.
    Really a well done video for all bloggers.

  29. I learned something from this and that is always a good thing. thanks for sharing.

  30. Thanks Darren, great video.

    Also thanks German for the link to the slides!

  31. Josh Klein says:

    Great video.

    One of the things that confuses me is the use of both Categories and Tags (and even “conjunction tags”) recommended here by Stephan. Isn’t this generating a lot of duplicate content? I know I had watched an SEOMoz whiteboard friday video where they chastised people who put the same post in multiple categories, because it resulted in duplicate content and a less optimized site tree. I assumed they were also against tags.

    I have always skipped tags for this very reason. What is the SEO value added from having a page with a tag as the title and a collection of articles that can all be found under category pages that have a more focused introduction?

    Is it SEO best practices to use categories and tags? One over the other?

    This has always confused me :) Thanks!

  32. Josh Klein says:

    Okay, I just can’t stay away – I need to ask another question :)

    Stephan talks about optimized RSS feeds, particularly about steering clear from services like Feedburner so that you can host the feed on your own blog.

    Unless there is some way to get all the benefits of those services… like measuring subscribers, tracking clicks, adding viral pass-along links, etc… that seems like taking SEO too far (to the point of severely hurting usability and the added-value of your feed). Certainly, I can’t think of a blog I subscribe to that still hosts their own feeds.

    What’s your guys’ take on this?

  33. Takumi86 says:

    thanks but i have seen a lot of SEO technique like this before and i think i’m satisfied with what i have, cheers :)

  34. Thanks for the video, I really like the articles on the netconcepts web page at also.

  35. alwaysLovely says:

    @German: appreciate you in providing the ppt.
    I can’t listen through stephan’s presentation LOL
    Short attention span

  36. Stajo says:

    Good video, got some new tips for me.

  37. thune says:

    I’m new comer but my net is too slow :( take me a long time for download video.

  38. uwak says:

    thanks…I already spend 30 minutes for watching useful video….

  39. Stu says:

    I don’t get the whole Nofollow thing – I mean, people want others to comment on their blog, giving them content, but they’re not prepared to give the commenter something in return. Seems a bit selfish to me

  40. SEO Specialist says:

    That was an interesting video. It would give me further knowledge about the field I am in right now. And I believe it would greatly help people especially newbies who want to learn SEO.