One of the earliest requests that I remember seeing AdSense publishers making of Google in forums is for better analytics and stats on their AdSense earnings.
Today (years later) AdSense have announced what we’ve all been suspecting would happen for ages – they’re integrating AdSense with Google Analytics stats.
It isn’t available to all publishers yet (they’re rolling it out gradually) but if it is you’ll see an invitation in your AdSense admin area. Here’s how AdSense describe it:
“you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.”
Being able to know which specific pages on your blog are earning a lot (or not much) and which sites traffic earns you the most is going to open our eyes as publishers to many possibilities and hopefully more profitable blogging.
Here’s a video from AdSense that hopefully sheds some more light on this new feature for those of us not yet able to access it.