Over the last few weeks we’ve (b5media) been experimenting with AdSense for RSS on our blogs (including ProBlogger). I’d previously had them on my photography blog but not here on ProBlogger.
Since activating them I’ve had around 1 email a day from readers telling me that they are seeing ‘strange’ ads. The feedback is that some readers are seeing ads for scammy ‘make money online’ products (relevant but not really what I’d want to associate my brand with) or irrelevant ads.
Last night a reader (Pawel from SEOblogr) emailed to tell me that he was seeing ads for a Gay Chubby Dating service. He sent me this screenshot (click to enlarge).
Now I’m sure ProBlogger has its fair share of Gay Chubby reader who are looking for dates – but it’s not the most relevant ad in the world – certainly not ‘contextual’ as the post it appeared under was about the names that people leave comments under on blogs.
I’m wondering if this ‘irrelevant’ AdSense for RSS feeds is impacting others? I do know that irrelevant ads impact normal AdSense ad units from time to time but it seems I’ve had a lot more complaints about them in my feed than any other ad unit.
PS: I took a few minutes to scan through other b5media blogs to see how relevant the AdSense ads are on them. In most cases they are pretty good. The only other explanation I can think of is that perhaps because the ads are geotargetted that in some parts of the world there are less ads in the system and that relevancy suffers in these places.