Comments on: A Guide to Corporate Blogging

By: Ramakrishna

Ramakrishna — Tue, 09 Jun 2009 06:26:08 +0000

I really liked you post and the information shared in this website will be useful for all types of bloggers who want to know best practices used in the blogosphere. I will be visiting this website for more updates on the best practices followed in creating a corporate blogs….Thanks

By: Sin

Sin — Wed, 03 Dec 2008 10:47:20 +0000

These are wonderful tips.
I like the concept of two-way coversation through comments.
and..
i think SEO for corporate blogging will rank this #1…
:D

By: Kate Elzer-Peters

Kate Elzer-Peters — Thu, 23 Oct 2008 14:00:40 +0000

I’m the blogger for the Queensboro Shirt Company, and I really like your post. After about two months blogging, we are hitting our stride. I wanted to comment to a couple of specific things in your post that I have found work well for us.

Editing-I have an editor. Her name is Jen, but I call her The Evil Eye. We have shortened it to “The Eye” to be nice. She is a great editor–checks for punctuation and grammar, and to make sure that I have somehow related the blog post to Queensboro. (Sometimes I like to go off on strange tangents.) Our writer/editor relationship is such:
I write->The Eye edits->I put it in Wordpress->Our boss makes the posts live. They give me pretty free reign with topics as long as I stick to our overall strategy.

Promoting-I was slow to jump into this because it takes a lot of time; however, now that I am more active posting to forums and blogs, I have seen a big increase in traffic to the blog, as well as incoming links, so I can definitely say it is worth the time. Plus, I learn a lot from reading all of the other blogs and forums and their comments. (Thanks to all of the others that take the time to comment!)

Recruiting Writers-We have had great success here at Queensboro by involving guest bloggers. We have had Customer Service, Shipping, Logo Services and other staff contribute to the blog. It is a good chance to showcase the talents and skills of all of our staff including and beyond their daily job functions. One of the highlights of being a blog contributor is that Heather, a member of our Creative department, draws the contributor a sketch of themselves to go along with the post. It is our little “blog signature.” By involving all of the staff in one way or another, we put actual faces to our company.

Come visit! http://queensboro.wordpress.com

By: Ted Murphy

Ted Murphy — Sun, 19 Oct 2008 03:49:23 +0000

I think that a corporate blog can usefully be positioned as a fight for your rights out here on the Internet. You should tell the company that the blog is only half the story — the other half will be your efforts to SEO the blog posts. After all, the majority of keyword searches hitting a large company’s website will be generated by copyrighted terms. Anything you can do to capture more shelf space out here for your company is valuable. Perhaps necessary.

By: mymoen

mymoen — Sat, 18 Oct 2008 18:04:27 +0000

I like the concept of two-way coversation through comments. It something that I believe very strongly in, and don’t understand why many bloggers disable comments on their blogs.

By: Social Media Marketing Blog

Social Media Marketing Blog — Fri, 17 Oct 2008 02:43:34 +0000

wow, nice post but bit lengthy, It’d be better, if you have posted them in parts ;-)

By: Christopher Ross

Christopher Ross — Thu, 16 Oct 2008 21:21:23 +0000

Thanks for pulling this all together. As always, it’s a great resource but I’m not sure if a company really needs to hire a blogger as opposed to have the copy writing staff help … as long as it’s not the IT department.

By: Pam Gazley

Pam Gazley — Thu, 16 Oct 2008 18:56:40 +0000

Thank you for this insightful entry. I launched a corporate blog back in November but have had a lot of trouble getting bloggers to sign up to blog or maintain the posting momentum. Although I introduced the blog with a formal plan, I’m realize now that it was geared toward trying to get agreement from the executive team that Progress Software needed to start actively blogging. I think I missed out on the most important part… a marketing strategy plan for the bloggers. This post presents ideas on how I might market the benefits of blogging for the “blogger” and for the company.

By: LaSandra Brill

LaSandra Brill — Thu, 16 Oct 2008 00:12:04 +0000

Great post! I really like how you pulled everything together. Thanks for involving me!

By: CoolProducts

CoolProducts — Wed, 15 Oct 2008 17:26:14 +0000

Since blogging is still relatively new to me I had no idea that major corporations were turning to blogging as well. This is very interesting and correct me if I’m wrong, but it could help out the blogging industry as a whole quite a bit.

By: Tressa

Tressa — Wed, 15 Oct 2008 16:48:47 +0000

I recently wrote an ebook called a Beginner’s Guide to Branding yourself online, http://www.traffic101.org. I agree that not enough companies have blogs, so they look very impersonable and aren’t able to convey a brand image easily. By adopting to a blog, a corporation looks more personable and friendly, and might open up a whole different area of customers.

Great reminder.

Tressa
http://traffic-101.blogspot.com

By: CoolProducts

CoolProducts — Wed, 15 Oct 2008 16:11:20 +0000

Awesome article. Does anyone know of any links or articles where mainstream business magazines or news papers have discussed corporate blogging? I am currently working on a research paper about marketing in the social networking realm. Thanks.

By: Douglas Karr

Douglas Karr — Wed, 15 Oct 2008 13:58:15 +0000

Great post – and you should not forget that there are companies out there, like Compendium Blogware, who take on all of this effort for you! Every single step you mention here is part of our ongoing service to the bloggers who utilize our platform – as well as an incredibly simple interface. I hope we can interest you in a demonstration of the application – it’s quite a platform.

By: Matthew Clark

Matthew Clark — Wed, 15 Oct 2008 13:36:02 +0000

Thank you for the tips, this makes a great piece that I can refer clients to on the merits of blogger for business. Most companies are just starting to see the benefits however just do not know where to begin.

Thanks again,
Matt
http://twitter.com/itstrue

By: Juanne

Juanne — Wed, 15 Oct 2008 12:53:11 +0000

Could Haarg hide a new corporate blog? or it's just a good looking & corious blog ? regards

By: Johan

Johan — Wed, 15 Oct 2008 10:52:16 +0000

We have started a channel sales blog which we are using to inform potential clients about channel sales in general. On our product website is obviously completely focussed on providing information about our prm software but we found that not everyone knows what this involves and the blog gives us the complete freedom to elaborate on the subject.

By: Vagmi

Vagmi — Wed, 15 Oct 2008 08:04:56 +0000

It is not only important to emphasize on the facts of blogging to the outside world but also blogging internally within the organization. Large organizations tend to get into silos of functionality. Getting information between groups becomes almost impossible. There is a vineyard where people network and collect information but its not searchable. I have had more engrossing and passionate coffee corner conversations about ideas than I have put in the company’s idea management portal. The key here is instant gratification. When you present an idea to a colleague in a coffee corner you get immediate feedback and opinion. This is what a blog does on a much larger scale. Blogs coupled with social bookmarking and discussion sites like reddit/digg/hackernews make it a very efficient platform to stay updated and know about things that matter.

So in conclusion, I would emphasize more in internal blogs to foster transparency in addition to external blogging to maintain a more human face to the business ecosystem.

By: Tumblemoose

Tumblemoose — Wed, 15 Oct 2008 05:01:55 +0000

I’ve posted about this as well. It’s hard to imagine any company that wouldn’t benefit at least a bit from having a corp. blog. At the very least, I don’t believe it could hurt – unless a ton of money is thrown at the darn thing without researching benefits.

Thanks for the comprehensive view of this.

Cheers!

George

By: Reem Abeidoh

Reem Abeidoh — Wed, 15 Oct 2008 04:19:29 +0000

@Ryan McLean Just because Fortune 500 companies use this approach, it doesn’t mean that small to mid-sized companies can’t as well. The same rules apply. At the end of the day, the blog represents your company and you want it to be represented well! You might have different metrics for measurement, but ultimately the process is very similar. :-)

By: Ryan McLean

Ryan McLean — Wed, 15 Oct 2008 03:36:37 +0000

I dont think I will ever be in a fortune 500 company. But if I ever am then this post will come in handy