Written on October 2nd, 2008 at 09:10 pm by Darren Rowse

1 Man Blog Sells for $15 Million Dollars

Pro Blogging News 125 comments

I’ve had four people email me this news in the last 10 minutes. PaidContent is reporting that a WP blog by the name of Bankaholic has just been acquired by BankRate For Up To $15 Million.

Bankaholic has a staff of 1 (Johns Wu) who will remain on at the blog.

If this price is true it’s a fairly decent sale for Mr Wu (understatement of the year) – the blog has an Alexa ranking of 42,168 and averages less than 20 comments per post. The blog does seem to rank very well for a lot of bank terms and I’m sure drives targeted traffic and would convert well with affiliate products – but this is still a fairly inspiring sale!

Here’s the Google Trends chart of the blog showing a steady growth over the last year.

Hat tip to Patrick who was first to let me know of this.

updated for accuracy

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125 Responses to “1 Man Blog Sells for $15 Million Dollars” - Add Yours

  • wow thats a pretty huge amount for a 1 man blog. This clearly shows hard work and dedication always pays off!

  • Wow, thats seriously incredible.
    Looks like the web is the new real estate industry.

  • OMG! $15M Am I reading the correct number? Is it $15k or $15M :D

  • Right…that’s it! I’m going to start a blog

  • That’s amazing! Very inspiring for a newbie blogger like myself.

  • ****!

    Unbelievable stuff, come the day when I sell a blog for $15 million.

    Regards,
    Carl

  • Wow–that is amazing. Christian just might be right–blog sales may be the new real estate industry. Can the days of “build a blog and flip it for astronomical profit” be far behind?

  • Wow, 15 million dollars is a big amount. Wonder what that will do with his credibility, though…

  • That’s huge price given away..
    Alexa not good, not pretty good in SERPs and what for the price for $15,000,000???

  • Holy shmeeholy! That’s so crazy and so awesome, isn’t it? This new frontier we’re all conquering…..

    My son is in the room on his computer and right before you tweeted this crazy wild awesome news – he had told me that a house was sold on eBay for “one dollar and seventy-five cents”! That is some serious backwardness there! LOL!

  • That is amazing! The question I would have is is this the first type of action to happen regarding a 1 man blog in such a huge amount?

  • Wow, that is a lot many, but I think Problogger will be worthy twice than that one.

  • That’s pretty huge, to get so much of money for a single blog. But that also shows that if you put the efforts in the right niche and market, you are bound to succeed, so guess this should definitely motivate the blog owners and Internet marketers to push for better content and exposure.

  • Wow this is amazing news! It’s unbelievable!

    There is hope for all of us :-)

  • That’s just insane… I can’t imagine the blog’s advertising revenues are that high. At any rate, this is big news for the industry. It’s nice to see that blogs are being taken seriously.

    Now if I could only sell a blog for $15M …

  • Not that this in any way takes away from the amazing accomplishment but it wasn’t really a blog, Wordpress was just the CMS used for the site. He did an excellent job targeting keyword terms that Bankrate loves and purchased a ton of links (do a yahoo linkdomain search on the site).

    A phenomenal achievement but it’s really a blog in CMS only.

  • goodness me! that is insane. gives me hope for an idea i’m working on.

    I guess it just shows that banks have too much money.

    sean

  • Hey Darren. Great News ! Dugg this one here. http://digg.com/arts_culture/1_Man_Blog_Sells_for_15_Million_Dollars

  • Okay, I’m pleased to see that at least that $15M blog is about something other than selling in the abstract. Can you explain more about its “Alexa rating”? Is that a particularly good one that makes it worth that kind of money? Or is $15M no longer such a large amount?

  • And I’d say now that ProBlogger(s) have learned of it, this minor frenzy has erupted, and it’s hit twitter… those numbers BankRate purchased just got a leeettle bit better!

  • Robert Scoble did an interview with Mukesh Chatter (CEO of startup MoneyAisle) last week where Chatter said:

    “Just in last three years alone, the prices for some of the bids have gone up 200% to 300% As an example from google, to be one of the top three advertisers for “high yield savings,” you have to pay $13.20 for a click. With a 1% conversion, it costs you $1,300 to acquire a customer”

    Those are the numbers behind this sale — essentially lead generation.

  • WOW! Great job Mr. Wu. Looks like the site requires a lot of work. Time to hire a staff and start another one.

  • Wow is right. That’s incredible and good news for anyone making a blog. Thanks for sharing.

  • I await the publication of a book entitled Eight-Figure Blogging.

  • “Fairly decent”? That’s the understatement of the century! Sadly he doesn’t have FeedCount enabled so we can’t see the subscriber level, but regardless.. that’s an awesome amount :)

  • This is totally unbelievable! I checked the blog and it seem to be very accurate and keen in posting banking issues and related facts.

    For a blog this expensive, this should be in the Guinness!

    I think a lot of bloggers will be inspired by this news!

  • Wow,

    A single person wrong blog for 15 million. That is crazy. I can’t imagine how long it will take to earn 15 million back from the blog. I mean even if the blog makes 500k a year it would take nearly 8 years to make that kind of money and that is without expenses.

    If you were to start a blog now in 8 years you could be making some serious income and you wouldn’t have the 15 mil price tag on it.

  • Doesn’t sound too bad of a deal. $15M & on top of that… he gets to remain as the writer of the blog.

    Seems to me, if he wanted to, he could still have affiliate links in his posts and make even more money.

  • I kind of feel like my excitement over my first $0.07 in Adsense earnings was a bit unwarranted now. :-P

    I only just launched on 9/25 and we all have to start somewhere though, right? Very encouraging news.

    Jeff
    http://www.2lincolns.com

  • That is a mighty sell. Quite lucky I say. Quite lucky.

  • Ooh! A new Problogger book! I’m off to buy, right now.

  • IF its true, then it is truly an incredible thing. And I hope it is, but I’ll take it with a grain of salt until I know positivly, without a doubt!

    Even at 15 K, it would be inspiring!!

  • I’d be happy with just 1 percent of that!

  • Sorry but I don’t understand Alexa rankings.

    Is 42,168 good, bad or indifferent?

    Cheers
    Dave

  • My god.. that is unreal! Amazing sale..!!

  • Nice work if you can get it.

    By the way david last commentor, 42,168 Alexa rank is not bad the lower the rank the better. Google has an alexa rank of 1 and a new blog would be about 2,000,000

  • I’d be willing to sell my blog for like $15.

  • Please stop using Alexa as some sort of reliable traffic comparison source, use Compete.

  • Ok, so I totally agree with Young on this. Man what a coup for him. That’s just crazy…I’m just trying to get my adsense revenue over $5 – thats for ALL TIME, by the way lol.

  • OMG… the site is only 2 years, 2 months and 1 day old as of now… the guy just hit a jackpot…

  • That is nice.. looks like nothing is impossible than in the blog market. Let’s all make money on the blog. And I will continue to teach newbies how they can start their own blogs…

  • Good for John. I am sure that we all wish our blogs were worth that much cash.

  • Congrats Mr Wu. I work in a large UK bank in London and have thought about starting a bank blog considering it’s my job to know whats happening.

    I might just consider it now thanks to MR Wu. It does sem pretty insane that somebody has done alright out of the crisis

  • My blog has an alexa at 65,000, does that mean I can get 10 million?

  • Thats crazy, how the hell does that work? The person purchasing the site must want it bad.

  • Sorry… My blog is not for sale. :P

  • Seriously, with that amount of money if my blogs worth, and in which i could sold(if only), well, I am sure happy for John that he grab the cash. I’m sure there are some or many of us here have blogs or site which worth similar amount.

    Congrats to John and hope to congrats others here that commented too.

  • “Alexa not good, not pretty good in SERPs and what for the price for $15,000,000???”

    First, you’re wrong. Google any of the keywords that show up in his title tag (i.e. the text that appears at the top of the browser, above the menu): “cd rates,” “money market rates,” and “high interest savings accounts.” Bankaholic is at the top of SERP 1 for each of these. It’s even SERP 1 (result 9) for “credit cards,” which by itself would make it a million-dollar blog. I wouldn’t be surprised if the BankRate recovered 20 percent of what the purchase price in 18 months just from brokering credit cards.

    Second, to understand why Bankaholic is worth $15M you have to stop thinking like a blogger and more like an internet marketer (I’m a blogger, by the way, so don’t think I’m being condescending). Bloggers obsess over social traffic, illustrated by Darren mentioning the relatively low number of comments on the blog. The spend their time leveraging social networks and building their subscriber base. They want to be popular.

    Internet marketers know that popularity doesn’t pay the mortgage. Conversion does. Bankaholic draws qualified traffic through shrewd SEO. Anyone googling the above search terms probably has money to spend, and is a far more reliable conversion prospect than a visitor from StumbleUpon.

  • Maybe I can flip my blog for a house let’s start the bidding at a condo on the Hudson

  • Dude man that’s a lot of money for an Internet web site. I can’t see that site selling for that much money. If it did then that is cool and I want to know what he did to get that money.

  • That not the only buyout happen in the last 12 months, I had put some chronologies on my latest post, here

  • Really hot news for bloggers

  • Only thing I can see in this blog the color of the theme is very nice…

  • Heck, I’d sell my blog for half that price!

  • Calling that site a blog is misleading. It is an SEO site in the form of a blog. They are clearly buying links, those rankings aren’t 100% natural. But it shows the power of the blogging platform.

  • “OMG! $15M Am I reading the correct number? Is it $15k or $15M :D”

    I was thinking the same thing. IMO that is ridiculous.

  • Man, that is a lot of money. My girlfriend almost fell when I told her how much the blog sold for.

  • Wow that’s quite a payoff for all his hard work!

  • Ummm, wow! Congrats to that guy–very smart!

  • Wow. Amazing if it is true.

  • Stubsy: Thank you

  • heh readers,

    I would say it is a costly deal. Lucky fella!! I think the offer could have never reached a million dollars.

    i own a couple of domains – suggest.pro and matrimony.pro.

    Any idea where to sell them? I can tip you for the lead. :-)

  • I hope it undergoes a color change – that green is brutal to look at.

    I figure now is a good time to leave a comment over there. This news is going to bring it a massive amount of traffic

  • great its about time that the money tide start flowing to the blog

  • I heard John Wu changed his name to John Woo Hoo! today.

  • I just hope he got it in cash, and not shares in a US bank that now is worth something like 15 cents :-)

    It sounds amazing that someone pays that kind of money for a bank related blog in these days with banks closing every day.

  • According to Google Reader as of today the site (it is a site) has:

    Posts per week: 3.3
    Subscribers: 129

  • Wow, Makes you wonder how much your own blog is really worth…
    Or at least how much someone is willing to pay for it.

  • I have to agree with Andre Kibbe, this isn’t about a highly trafficked social blog that attracts commenting, its about converting those search engine visitors to sales – thats where the money is.

    Just looking at the layout of the site its clear to see that the visitor is presented with multiple advertising and/or affiliate options that are all likely to selected within the first few moments of hitting the site. Clever SEO tactics and a great financial topic (especially during the current credit crunch), I can understand why this site has such a high value.

    It would be interesting to see some income figures for the site.

  • This isn’t the start of some new trend people — this deal was probably negotiated right before the recent credit crisis meltdown. It’ll be a long time before another one-man blog will sell for anything near $15 million. But you can keep trying!

  • Finance blogs can be lucrative if they concentrate on SEO for major keywords. Still, that’s a shed load of money and I’ve recalculated what I’d be willing to sell my main blog for. It needs to stay well above the amount that it’s actually worth ;) .

  • Most financial blogs with great quality content tend to do pretty well. Investors tend to “stick” to certain blogs where the writer is actually a live trader.

  • That’s incredible! I’m damn jealous.

  • This was simply an awesome accomplishment, hats off to Mr. Wu

    I did some further analysis of the 15 Million dollar Blog.

    I checked quantcast.com and it revelaed that the site itself gets 156.3K visitors a month. It also showed some other holistic information.

    I jumped over to cubestat.com and it revealed this estimated data:

    Website Worth: $53,028.66

    Daily Pageviews: 24,214

    Daily Ads Revenue: $72.64

    So in a week this site generates $508.48 in ad revenue alone

    That’s $2,033.92 a Month! In Ad Revenue! <- Holy SMOKES!

    I can see why it sold for $15 Million

  • This is great ..I guess in blogging the most important thing is content and then consistency in blogging. So keep blogging !

    cheers
    Sandeep

  • Very big value…..great……how to create incredible selling like that

  • Can’t imagine that that blog is worth $15 million dollars, but if someone’s willing to pay it, then it would be hard to pass up. Just goes to show that looks aren’t everything I guess.

  • this was reported last week…

    http://okdork.com/2008/09/26/exclusive-bankaholic-sells-to-bankrate-for-15-million-and-no-one-noticed/

  • Unbelievable! I guess start tailoring your blog to a wealthy industry and get your blog in a high ranking!!

  • So happy for him!! Is he now going to Dinseyland??? :)
    Seriously, do you know what Johns plans to do after he fulfills his contract with Bankrate?

  • It’s not just incredible – it’s bizarre. Maybe I am just out of the loop, or too new to blogging, but WOW.

  • I am still unable to believe it. Congrats. Hardwork always pays off.

  • According to Quantcast, the blog receives about 150K readers a month. That is MUCH lower than I would have guessed at that price tag.

    I agree the site looks extremely well optimized for SEO and for AdSense clicks, and I can see the blog being a revenue-driver for many years to come. But I do wonder at what point do they think they will break even at this purchase price – Even if the blog is making $1MM a year (which I doubt), it would take 15 years to even begin to see an ROI.

  • I know about this blog, it was featured in Chitika’s blog like an successful example for Chitika Premium Ads (300% increase in revenue)

    Here’s the link http://chitika.com/blog/2008/06/26/chitikapremium-success-story-bankaholiccom/

  • Wow, I started my bank site before he did but I only have about 2% of the traffic he does. I’d gladly sell my site for 2% of 15 million dollars though.

  • I know it’s hard to fathom a basic two column wordpress blog with banking content to sell for 15 MiL but the content and consistency of the blog is what gave it that price ticket including the ad revenue, forget about the looks it’s the content and it’s creating a learning ad/portal for investors and soon to be investors as well as the general public to utilize.

    Check the archive of the site, you can see the rich content as far back as 2006 in the archive. Amazing…

    The oldest site I own is only worth $256.00 and Ive had it since 2006. But I didn’t know, what I know now, in 2006.

    Well back to blogging…

  • Wow that a whooping amount for a blog. Congrats to Mr. Wu for making all this happen.

    It helps bloggers like us to keep our work going.

    Cheers Mr. Wu.

  • $15 million is an amazing figure. But i think this is just the begning blogging has just started and i believe that this will bring more buyers. It is a good news for bloggers and offcourse this will bring more and more people to start their own blogs rather being a partimer people will start thinking to become a full time blogger.

    Yes this is a better investment as compared to real estate.

    Congratulations to MR. Wu.

    Promotion Ranking

  • I wouldn’t measure it by “comments” per entry. My experience is that unless you’re talking about something fairly controversial, comments are exceedingly rare.. sometimes as low as 1 per 1000 views or so. legitimately useful comments are even lower.

  • Wow! That’s all I can say. The next thing that springs to mind is “location, location, location….” This is a prime piece of internet real estate, and the sales figure reflects that.

  • How can 2k/mth make you confidently believe it’s worth 15m.

    2k isn’t that much and the information source isn’t reliable either

  • This does seem amazing still, it has got to be to do with the perceived value of this being banking sector. Don’t people turn to gurus in times of a crisis?

  • $15 M? Unbelievable but acceptable for such lucrative finance blog

  • Hey Darren,
    So you up for selling yours yet? set up a church somewhere on the coast and sit back? Dont sell, as your the “wet dream” of most bloggers. I disagree with Jacques as its not location, location. its work, work and more work. research research and some amazing “luck”. and while you have had some luck in the early day I put your success down to good old work and lots of backend marketing

  • I was amazed at the figure but even more amazed when I found out which site it was. I remember commenting on one of the posts several months ago but thought it was just another run-of-the-mill finance blog.

    To be fair though, as others have said, it’s the search engine rankings that really give the site it’s value (although $15m?).

  • @setupz: It’s not the ad revenue, it’s the conversions. What a lot of people here aren’t understanding is that bankaholic is drawing in tons of search traffic, which converts a hell of a lot better than social traffic.

    Suppose you have 100 visitors from a Google search on “credit cards,” and five of them click on your “Credit Cards” tab. Suppose that two of them actually filled out a card application. Suppose we take a low-end commission like $30 per action (approved apps can be over $100). Now think about the fact that Google AdWords Keyword Tool show 4,090,000 searches for “credit cards” in the month of September. Let’s cut that in half, allowing for IM researchers checking the keyword like I just did, and round it to 2 million. That’s 66,666 searches a day. I don’t pretend to know what percentage of those searches a “blog” in serp 1 would get, but one thing’s for sure: you’d get a hell of a lot more than 100 visitors

    And this is just one prime keyword. Bankaholic is dominating the search engines with “cd rates,” “money market rates,” and other keywords. Since hordes of folks these days seem anxious to switch banks and reallocate their assets, Bankaholic is absolutely in the right place at the right time.

    To repeat: this is search traffic, not social traffic. Problogger readers who clicked on the Bankaholic link probably didn’t sign up for a CC or buy a CD. Notice that there are no social bookmarking buttons on the site. There’s nothing to encourage traffic for traffic’s sake. It’s not location, location, location; it’s conversion, conversion, conversion.

  • Makes you think how much is his monthly income prior to this to warrant this kind of price. Anyone with any background information on the guy?

  • The site must have been doing very well to receive a price like that. I have put my site up for sale, how great would it be to receive $15 million.

  • I’d rather have my humble $15 in ad revenue every month.

  • oh jesus, such a huge amount for a blog then what do you thing about the blogs like TechCrunch or ReadWriteWeb?
    what would be their price? Thanks

    Mudassir
    http://www.richappsconsulting.com

  • OMG, the amount is really huge, hope i also can be like him

  • Has anyone looked at the back links of this blog. Don’t they look a little shady?

    http://www.jaankanellis.com/bankaholiccom-sold-15-million-shady-link-building/

  • A very innovative viral marketing ploy by BankRate.

    They are counting on all of us to write about it, thus promoting those keywords and their corporate identity even further.

    A little more ingenuity:

    http://bankaholic.blogspot.com

  • Sweet….That is VERY do-able…I am working on my 15 mil right now….day by day..I would certainly say that the web real estate is the present and future best method of acquiring income producing assets..

  • Man!! This is “good money”

    15 million in the pocket for a 23 year old guy, not bad at all!! :)

  • Write quite good.Give you to encourage, next time again come to your crest once(*__*)

  • Wow! That’s pretty sweet! Any word if this actually went through?

  • $15 M is really a handy amount. lucky dude ..

  • I have a Working From home blog and I am definitely adding a link to your article!

    It just goes to show you that you never know where your next financial opportunity is going to come from!

    Here is a 1 man blog that sold for so much money and its a blog that one man started – I hope this encourages many, many people!

  • I wish someday I could do the same! :)

  • Congratulations Bankaholic. You deserve it and I hope that one day, someone will buy mine too.

  • Are you kidding me?The blog is so simple yet so valuable. I have never thought could be this much profitable. The fact that the blog is monitored by only 1 person makes it more amazing. If I had heard this news from elsewhere, I would think it’s an hoax for companies that offer blogging products to attract more customers.

  • I can see in Google Trends clearly that the blog is seemed to be falling now.
    Though 15M is a very good amount you can see that the blog ranks very well in banking keywords. So BankRate will have good profit from it easily. The blog has a Compete Rank of 3,864 and represents very good US traffic.
    This is also a good outcome of niche blogging :).

  • Wow! Good for Johns Wu!

  • This bothers me… GREATLY. That lucky b@$t@rd. :-)

    Actually, stories like these are great because they inspire the little blogger.

  • oh yeah well a couple weeks ago I found a gift card for Red Lobster on the ground … the date on it said 2007 but I looked online and it still had $20 on it …. so I had the all you can eat shrimp …. and it was awesome … and ok that in no way compares to lucking into 15 Million dollars … but did I mention it was all you can eat Shrimp !!!!

  • Great to know about it. $15 million for the blog managed by one man. great

  • Wow, that is really incredible, he ought to write a book!

  • HOLY COW! now that’s a good life.. i wonder if now my blog cost.. lol

  • This story was really inspiring although it’s old.

  • I now see how the $15,000,000 amount was calculated.

    I first went to paid contents website and saw two figures. One for $12.4 million and the other for $2.5 million. I took the two and added them up with one another and it came out to be $14,900,000 – and with that it was rounded.

    It is good when an acquiring company allows the original creator to stay on board to continue doing what he is doing.

  • Yes, I agree that he put a lot of time and EFFORT into building his site. I however disagree with people who say he mostly bought links to build that site. You see, the biggest problem with google punishing sites that buy links is that a competitor can harm another’s rankings by going to well known sites that sell links and buy links that link to the competition’s site – to hurt them. So, unless google is crazy and foolish, it should take it easy on punishing people who it assumes bought links.

  • That’s awesome. And Hats off! to Wu. Sincere effort paying off.

  • Great Post man…
    Its will motivate to new blogs user to write unique content and promote blog systematically so you can get actual value of your blog.

    Hope you peoples earn the same value for your blog.

    Good Luck

  • I might be convinced to sell my blog. Only $13.5 million. I’ll even throw in a free ebook. What a deal. Any takers??


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