Written on September 15th, 2008 at 10:09 pm by Darren Rowse
When to Publish Blog Posts – Timing Considerations
Over the last few weeks we’ve been looking at important times to pause in the writing and publishing of a post. Each of these stages in the development of a blog post can contribute to whether a post makes it big around the web or not. Today we’re considering the time that you publish your post.
Image by SunnyUK
What Time Should You Publish Your Blog Post? – Factors to Consider
As I chat with bloggers I find that there are a lot of different opinions on when the best time is to hit publish on a blog post. Some pay a lot of attention to it and have studied what works best with their audience, while others go with a hunch and still others don’t think it really matters at all and just publish posts as they finish them (I’d love to hear your thoughts in comments).
In my own experience and in talking to other bloggers I find that timing issues vary quite a bit from blog to blog depending upon its audience and topic.
Let me explore some of the potential issues to consider:
Weekends
The day of the week that you publish can have a big impact upon how many people read it. While RSS feeds might mean some of your readers will read posts published when they are away from their computer I find that posts that go live on weekends tend to get a lot less traction than weekday posts. The exception to this is of course for blogs with a topic that is weekend specific (sports or certain TV shows for example). The other advantage of weekends is that I find it can be easier to crack the front page on sites like Digg as there seems to be less competition.
Mid Week
If I have a very important post that I want to get as much attention as possible I generally will publish it on a Tuesday or Wednesday morning (my time). This gives a few days after the post is written for it to be found, linked to, bookmarked etc before the weekend arrives (and momentum stops) – but means that those in catchup mode after the weekend have a little more time to digest the post.
Public Holidays
I tend to avoid posting anything important on public holidays days as web readership is lower (I’m thinking mainly of US specific public holidays as that is where my main audience is located on my two blogs). Having said this – I do find that sometimes posts on public holidays can do quite well as some readers have more leisurely type time on their hands.
On DPS I find ‘reader questions’ type posts and posts that have a more ‘fun’ nature do well on both weekends and public holidays. The main exception to the ‘avoid public holidays’ rule is when you have a blog that relates to one of them. For example I know a recipe blogger whose biggest day of the year is Thanksgiving (they have a lot of Turkey cooking tips that do particularly well).
Times of Day
My main advice with thinking about the time of day to publish posts is to test what works with your audience. My own daily posting schedule is to have something new up on my blogs at about midnight my time (which is first thing in the business day in the USA) – I try to make this my main post for the day, something that is teaching focused if possible. This means that those scanning their RSS feeds when they get to work (I know you do it) have something fresh to read and ponder during the day. I then usually have a post that goes live in the afternoon (US time) – but this post is usually a ‘lighter’ newsy post.
The key is to know where your readers are situated and watch how posts at different times of the day (and days of the week) are interacted with (both in terms of traffic but also comments and incoming links).
What I find is that it works best to be a little preemptive with your readers. ie if you have a peak time that readers come to your blog time your posts just before this time so there’s something fresh for when they arrive.
Give Posts Room to Breathe
Another tip that I’d give with regards to timing is to think about the sequence of posts and how often they go live on your blog. I think about this on two main levels:
- Giving Important posts Room to Breathe – got a post that you really want people to notice? If so, I’d advise that you post it not only at a good time of day, but that you don’t post anything after it for a while. If it’s a really important post you might even want to not post again for a day or two so that it remains at the top of your blog.
- Topics and Variety - sometimes too many posts on a similar topic too quickly can have a negative impact upon readers. Try to mix up different types of posts.
Social Media Campaigns
One occasion that ‘timing’ can be particularly important is if you want to do some sort of a social media campaign with a post. For example, if you’re looking to have a post do well on Digg it can be important to have the post go live, have it submitted to Digg and for a Digg This button to go up on the post all very quickly. This means that as soon as it’s live and the initial rush of new visitors to the post have the opportunity to Digg it.
Some social media experts that I know also advise you to time these posts that you think will do well on social media sites for early to mid morning (US time) so that the most visitors on Digg can be involved in promoting the post for you (again, I’ve heard a variety of opinions on this).
Less Can Equal More = Except When it = Less
Posting frequency is one of those topics that I get asked about a lot and it’s a tough one to give an ‘definitive’ answer on because like many aspects of blogging, what works for some won’t work for others.
Instead of a long section on the ins and outs of posting frequency – let me point you at a post dedicated to exploring the issues at – What is the Ideal Post Frequency for a Blog?
Further Reading on Post Timing:
- Thursday at Noon is the best time to post - an interesting post exploring what time posts that did well on social media sites were posted.
- When is the Best Time and Day to Post on Your Blog? Lorelle shares some personal experiences on this.
When Do You Publish Your Posts?
- Do you give consideration to the timing of your blog posts?
- If so – when do you publish them – and why?
I’m looking forward to hearing your experience on this topic.
Read the Full Series
This post is part of a series on how to craft blog posts. It will be all the more powerful if taken in context of the full series which looks at 10 points in the posting process to pause and put extra effort. Start reading this series here.
Tags: posting schedules, timing, writing blog posts
82 Responses to “When to Publish Blog Posts – Timing Considerations” - Add Yours
Todd
September 15th, 2008 10:21 pm
I typically like to launch my posts around 7 am east coast time. Then if I write a 2nd post I’ll do it around 8 pm east coast time. Most of my traffic comes from organic search results so I’m not sure the time makes that much difference for my site.
DilipShaw.com
September 15th, 2008 10:29 pm
I think even blogs have their own brands. Blog such as yours is now an established brand. People who have subscribed will read it, except for weekends of course when they are busy spending time with friends/family.
But I am sure Darren they will read the post the following Monday.
Unfortunately the story of not so popular blogs is different. People like us need to calculate every small step we take even if it’s the timing of posting a blog.
You have “Been There Done That”. So relax, have a cup of coffee, write and post at your will.
"Motivate Thyself"
September 15th, 2008 10:31 pm
I was just reading about this last week on some other blogs. I’ve been posting everyday since I started my blog at the end of July. But I started to feel that there were some disadvantages to this. For one, I didn’t feel that I could put out the quality every day that I might if I had a few off days during the week. Also, I found that there certainly are better times to post and that just putting something out day after day wasn’t always the best rout. Like you said, if you have a good post, the worst thing you can do is have it buried by new posts within a few days time.
So this is my new schedule that I’m trying out:
Posting Days: Monday-Tuesday-Wednesday-Friday
Posting Time: Early morning USA Eastern time.
I also think that if you bombard your readers with too much they will get overwhelmed and may even unsubscribe. Sometimes people just want a few really good posts to chew on each week and not be hit with something new each and every day.
We’ll see how it goes.
Glenn Seymour
September 15th, 2008 10:50 pm
It is obvious there is no one answer to the question of frequency of blog post. I read the headlines of my local paper first thing each morning, have been doing that for years. I call my carrier when it is late or not there.
I open Darrens Problogger post as soon as it arrives. (It is one of three I read each day, because I usually learn something new or I gain a new perspective on a topic) When it does not arrive, I cannot remember the last time that happened, I wonder what is wrong.
The obstacle for us new bloggers is getting from 0 to 60 or from the beginning to having faithful followers.
Thanks for providing the insight.
Glenn Seymour
Raleigh NC.
The Davinator-Viral Marketing Tips
September 15th, 2008 10:50 pm
Hmm, yeah interestingly enough I’ve been doing a lot of thinking about this sort of thing lately. For me, it seems that I get a lot more visitors throughout the day if I post between 11 am-2pm my time.
I’m not entirely sure for the reasoning of that yet, but I’m up in Canada. Perhaps, it’s just a better time of day for the rest of the active web users out there.
I guess, some more testing would be a good thing to do as well.
Thanx Darren
As always…enjoy your posts
Davin
As the Pages Turn
September 15th, 2008 10:54 pm
It’s really nice to get out of bed and have your post in my email box this morning, so maybe Monday mornings early are best! I try to post every day but something always comes up, but I do at least make sure I post 3 times a week. And you know, this is interesting and something you probably already know. I believe that people open email first before they start on any other projects on here. Not that I don’t love you to death because I do, but would I have stopped and gone over to ProBlogger to read your latest post? Seriously and I am a big fan, but where I do a lot of work on here, no, that wouldn’t have even occurred to me. Had I not signed up for your feed, I would have never “found the time” to get over to your blog; thus, your blog post did get read, I stopped long enough to comment and I learned something this morning. I believe feeds are one of the most important things a blog can have. Create great content such as what you do to get people to sign up and bingo bango, that’s the secret to a large readership.
John
September 15th, 2008 10:58 pm
Great post. I think about this practically every day. Regarding weekend posts, I tend to throw in lighter posts as my stats suggest that readership falls off significantly on those days.
I try to schedule my posts at around midnight Eastern Time US. As I try (though not always) to get a few posts knocked out at a time, I schedule them for the next day, and so on.
I see some traffic from outside the U.S. (UK and Australia mostly). Though there isn’t significant traffic early in the day, I take it on faith that getting it out first thing is the way to go.
Viral Video Wannabe
September 15th, 2008 11:02 pm
I try to post early in the morning or later in the evening. My posts are meant for 15-25 year olds who use YouTube. This seems to be the peak surfing times for my demographic.
Ryan McLean
September 15th, 2008 11:03 pm
This is a great post. I have found on my entrepreneurial blog that it doesn’t matter loads when I post my article as long as I post one everyday (usually around the same time).
I tend t post less important articles on the weekend (such as providing my readers links to other great articles) and I like to post my best articles mon, tues, wednesday.
However, I am still testing this on my site and as the readership is growing (currently about 4,000 uniques per month) I can see more clearly what works and what doesn’t.
I am a strong believer in publishing at the same time every day though. That way people will always know that there is a new post and they will have an opportunity to read it at the same time each and every day.
You are right about the less = more except when it = less
When starting a blog I think you should post at least once per day, but then when your blog is established (like zenhabits) you can post just once every 2 days or 3 days because the comments carry on the conversation. But when starting out you definately need to be posting every single day so readers can continually come back for new information (because you need to give them as many reasons as possible to return).
I think giving important posts room to breathe is important to allow conversation in the comments section to go on, also joining in this conversation while your post is ‘breathing’ can bring even more traffic as users return and return to read the replies to their comments.
All in all this is a great post Darren and something that needs even more research
Michael Martine, Remarkablogger
September 15th, 2008 11:06 pm
This is where having a good analytics package such as Google Analytics or Woopra is vital, because you can see when you receive traffic and keep an eye on it.
But having said that, I have to agree with your observations, Darren, about when to post. I’ve found them all to be true in my own experience.
If a blogger is using WordPress, posts can be published at any time in the future by setting the date and time, which makes perfect timing a breeze.
Kristofor
September 15th, 2008 11:09 pm
I have been trying to post at varied times in the day. While I have noticed some differences in times, generally the posts have the most traction when posted before the workday starts.
People walk into work and initially check their emails then head to my site and start forwarding links around to friends.
Guillermo
September 15th, 2008 11:10 pm
All our posts are published before 5am as this is the time Goofle Feedburner sends out the email to our suscribers. This way, everyone will have the post for the day first time in the morning, or at least as soon as they turn on their computers.
Your Friendly Neighborhood Computer Guy
September 15th, 2008 11:12 pm
I’m still experimenting with post frequency, but I think the key point that you mentioned is that it “depends”. There’s no golden rule because every blog is different and has different types of readers. That’s why it’s important to get a good, accurate stat tracker and experiment until you find the best posting situation for your blog.
BloggerNewbie
September 15th, 2008 11:18 pm
I’ve been playing with the best time of day to post over the last few months. I find (for my schedule) after dinner and everything has settled down is the best time for me to post. When I was trying to post first thing in the morning when I had more time constraints was more stressful. In the evening, the only thing I have to do after my post is sleep! Of course this plan would not be necessary if I had posts prepared ahead of time! I’ll work on that!
Dave Fowler
September 15th, 2008 11:20 pm
I give no consideration for timing at the moment. When it’s written it gets posted and left for a couple of days until I’ve written the next one. You might think it’s not an ideal way to start a new blog but I decided it was more important just to launch the blog and build it from there. The eternal tinkering with every aspect of blogging prior to launch would have meant delaying indefinitely
I don’t disregard what you’re saying, you give fantastic advice, and I might not have started at all had it not been for your site and your book, but I’m just going to run with this approach for a while and see where I am then.
Thanks. Dave
writer dad
September 15th, 2008 11:22 pm
My post is the last thing I do before I fall to sleep, so it’s usually after Midnight. I just hit publish, and it’s already the next day. Then when I wake up, I answer all the comments.
Renée aka Mekhismom
September 15th, 2008 11:23 pm
I personally post everyday. I generally have a number of posts that I have written and schedule them in advance or leave them in draft mode until I am ready to publish. I have gotten into the habit of posting around midnight so that it is picked up by readers and arrives in inboxes.
For the weekend I will post mostly light reading and generally short posts. Since traffic is slower this makes sense to me.
Posts that I believe will have high impact I generally post mid-week.
Laurie/Halo Secretarial
September 15th, 2008 11:28 pm
I definitely give this a lot of thought. I don’t always publish much on weekends, although I do find time to write then, but I just save those posts for use during the week (and I like to give them some time to breathe before posting them). I like to publish early in the day, like 5 or 6 am, so that it can get spread through my networks while people are around!
TurntheScrew
September 15th, 2008 11:36 pm
I write for a few european based blogs and follow the above advice to a T. I’ve tested various times of the day, and find that if I digg something anywhere between quarter after nine, and ten thirty, I have the best chances of getting promoted. Just my $.02.
Jillian
September 15th, 2008 11:36 pm
I tend to publish late at night (central time) simply because that’s when I have the time to write. Many of my readers are night owls, so it works for me.
Alison
September 15th, 2008 11:41 pm
Being a British blog with a mostly American audience has always made it difficult for me to judge what is the best time to send my posts out into the world… so I aim for just getting up time in America and hope that my tiny British audience are taking a tea break at the same time…
Big thanks as usual Darren for clarifying something I frequently ponder.
BLogicThink [dot] com
September 15th, 2008 11:43 pm
nice post like usually ;)
thanks for sharing the knowledge…
in Indonesia, midday is also a good time to post blog…
i get ton of visitor when i post in this time…
Thanks Darren :)
Emon
September 15th, 2008 11:53 pm
I write my posts at night. I have a day job so can’t do posts during the day. I set posts for publish after midnight, Eastern Time so there’s a post, at least, every new day.
I have a personal blog and my topics are random therefore constant flow to keep up isn’t there. I focus on posting original material – pieces, photos, videos – and try to balance them out throughout the week.
I usually end up posting more during weekends because I am able to do more work. For me, the only Social Networking site I use regularly is Stumble Upon. I don’t do Digg.
The timing doesn’t matter in my case, most of the time, because my readers get full content from my blog to their readers. Most of my posts are set to publish between 12 – 2 am (ET). That is more to keep me disciplined and post regularly.
I don’t force myself, however, to post every night. I’ll skip days when I don’t feel it. Blogging should be fun, and not a chore.
Sayz Lim
September 15th, 2008 11:58 pm
Yes, I usually post this afternoon. Because most of the traffic I get from USA, that’s why I only publish at afternoon. I think, you should analyze where most of your reader come from before you post it.
I’m sure Darren get more than 30% traffic from Asia, like Indonesia, Malaysia, Singapore, and Philipine. http://trends.google.com/websites?q=http://www.problogger.net&sa=N
So what will you do? Will you only use one location aspect to determine the time to publish post?
Matthew Lang
September 16th, 2008 12:17 am
For my mind mapping articles I have decided to post weekly on the Tuesday late morning (GMT). It works for me as blog is quite small at the moment. Posting on a Tuesday also gives my post time to get exposure during the day and for the upcoming week.
Steven-Sanders
September 16th, 2008 12:27 am
This is absolutely the best information I’ve read in regards to blogging in a long time! I’ve been thinking about this lately and wondering what others do and their thoughts on the subject.
Thank you so much for this post.
FabioG3
September 16th, 2008 12:30 am
I really don’t get this “when to post” thing. Does it really makes a difference if you publish a post on Sunday and nothing on Monday? I mean, people that use to read posts on Monday will read it on that day and people that find ‘em on Sunday will read ‘em on Sunday. What am I missing? Why do you say on Monday there will be more traction? Add the visit of Sunday and Monday and they will be the same as if you posted only on Monday…
sangeeth
September 16th, 2008 12:41 am
I have a food blog, so I usually post one early morning may be around 6-7AM Central time and the other around 8-9pm central. But mostly i try not to post anything in between. I may need to do more analysis in this reg. Your post was really helpful.Thanks dude!
sangeeth
September 16th, 2008 12:41 am
I have a food blog, so I usually post one early morning may be around 6-7AM Central time and the other around 8-9pm central. But mostly i try not to post anything in between. I may need to do more analysis in this reg. Your post was really helpful.Thanks buddy!
Neil
September 16th, 2008 12:57 am
Darren, thanks for the very timely post. This is something I was pondering on the train into work this morning. I’m in the research phase of planning my blog (I hope to launch it at the end of October) and have been giving some serious consideration to this topic.
I think I’ll do as you suggest and try a few options, especially as it will be a fresh blog, and see what my results are.
rjani
September 16th, 2008 1:04 am
Excellent post, Darren! I liked the weekend part the best, cause I’ve heard everyone nagging about how bad it is to post on weekends, and you finally came up with some positive aspects.
The optimal post frequency also depends on how old is your blog, in my opinion. For example, if you have a fresh new blog, even 3-4 posts can’t hurt (I’m working on it :)), but when you have a blog like yours with a large readership, I don’t think it makes a really big difference even if you don’t post for a day or two, cause you already have a great number of a posts in the archives people can browse everytime (see: stevepavlina.com)
jaime
September 16th, 2008 1:21 am
i post in the morning Pacific time (late morning Eastern time) Monday through Friday. I very rarely post on weekends unless there is something very newsworthy. Every once in a while I will post at an odd time…I have a number of non-US readers, so I like to throw a post in here or there for their time.
Denise
September 16th, 2008 1:36 am
I try to publish around midnight. If I don’t get to writing until the morning, it takes about 2-3 hours for Google Reader to publish my post in the morning. I am still trying to work through the kinks of the entire publishing in reader process.
Ravi
September 16th, 2008 1:42 am
I don’t to know how much important timing is for making post. What I think is important making a post. If your blog is country specific then you can consider timing for post but if it is not then you don’t need to time the posting.
If you are trying to make US visitors happy then what about the readers of other part of world like India, China, and Japan etc where working timings are different from USA?
Important is making regular post which helps blog and there readers.
Carla
September 16th, 2008 1:49 am
I have been wondering about this!
I dont post on weekends or US holidays. Monday – Thursday are my typical days of the week. I’m going to start around midnight and see what happens.
Adam - Creadiv
September 16th, 2008 2:08 am
I have recently just changed my posting schedule. My schedule had me posting once every 3 days. Well to many of those posts were falling on weekends/low traffic days, in order to get each post more exposure I have started posting M,W,F which increases the number of posts I make a month by 2 or 3 giving my site more new content and better exposure.
Mike Nichols
September 16th, 2008 2:37 am
My best posting days as far as reader traffic are Tuesday, Wednesday, and Thursday. I post on Monday and Friday as well, but those posts are shorter and less involved.
If I have a really important post, it will go up on Wednesday, and my Thursday and Friday posts will be shorter to give it “breathing space.”
I try to have a mix of post subjects during the week: At least three absolutely on-topic (Anxiety Disorders), with the others being general mental-health topics.
I tried posting on the weekends, but found that I had few readers then, so I only post Monday-Friday now.
As for time of day, I like to post around 11 pm US Eastern time. That way it gets into the email Feedburner notification and the readers for the next morning.
I have not noticed any particular time of day that is more active than others, but that is because I have no other way of measuring it besides sitting with Woopra all day long!
Great article, as usual!
Sal
September 16th, 2008 2:42 am
I try to set my posts to auto publish at 6:00 AM that way they are posting while I am taking a shower, making breakfast, etc. Then, throughout the day I get to answer the comments and such.
CoolProducts
September 16th, 2008 2:53 am
Interesting article. I can definitely see where this technique combined with a few other blogging tips could really help a new blogger to gain and maintain an audience. Thanks for the tips!
Pushkar
September 16th, 2008 3:08 am
Darren, Nice posts, ideally I like to keep the blog posts with time difference of 24 hours, timing of post probably don’t matter much.
Yanik
September 16th, 2008 3:31 am
I usually post twice a week. Monday mornings and either Wednesday or Thursday. I find this works the best for me.
saleel
September 16th, 2008 3:56 am
till now i have no idea as to when to publish. I used to do it in one time in a week that too in fridays. anyways! now when Darren says it! i should follow
Andre L. Soares
September 16th, 2008 3:58 am
I think that it is necessary to consider, mainly, the segment of postage of each blog. In my case, whose blog is only gone back to the amateur art that myself does, the time for postage is directly related to my creation capacity.
Shafar
September 16th, 2008 4:07 am
I just didn’t cared the timings of my posts. I used to post at any time, even at early morning and midnight!
But after reading this article, i think timing has a great role to play.
Thanks Darren.
Sharninder
September 16th, 2008 5:42 am
Totally agree with people here. The time doesn’t/shouldn’t matter for people like Darren. I usually clear my rss reader once a week and even if I skip the other posts I read Problogger definitely. That is the benefit of having a popular blog.
People with less popular blogs like mine (hint hint guys … make it popular … subscribe ;) ) have to think about timing and stuff
Chris
September 16th, 2008 6:26 am
I like to post Monday a.m. for my first post of the week. As for weekends, I have only to look at the feeds on my BlogLines to see that there’s not much going on.
W.T
September 16th, 2008 7:49 am
Great post. I’ve been reading your blog for a while and finally got around to starting my own. It’s a bit different than from what you see out there but it’s a start. This post is extremely helpful, especially for a beginner to start off with a successful few months.
Ricky Cadden
September 16th, 2008 8:29 am
I noticed a significant increase in traffic when I started posting a new post at 1am my time, which is 7am in the UK, for the same reasons. I then try to give each post ~4-5hrs as the ‘featured’ spot, before replacing it.
Reviews, or posts that I expect to be good for Amazon or links or discussion, I put in the 9am timeslot, as that normally sits front and center until 1am the next day.
Denise
September 16th, 2008 11:22 am
As so often happens Darren with many of your posts, I found this particular one to be extremely helpful. As a newer blogger, I’m in the process of putting together a schedule, among a thousand other things that go along with getting a site up and running. Comments from others was also helpful in giving me more to consider.
Sire
September 16th, 2008 11:55 am
I have never considered timing at all. I post, check, publish, check, edit if necessary and then save. The only time I have delayed publishing is if when posts are saved in draft mode.
Jess
September 16th, 2008 11:58 am
most of my readers are from the us too…I’m not sure why it turned out that way. I now have a world times site bookmarked so I can check what time it is in the us. I have tried out posting at different times. I have found that Sunday night is one of my most popular viewing times.
Paul
September 16th, 2008 12:32 pm
As they’re written, with the caveats that I tend not to publish more than one per weekend and try not to publish a new one immediately after I’ve just published something thats meaty (ie not a short newsy post). If I write three in one day I’ll schedule them over three days unless they’re time sensitive.
I don’t care too much about times of day because I don’t write linkbait, and I figure quality content will do well in social media regardless of whether you hit a peak Digg period. Besides, who wants to be lost in the rush of peak hours?
Michael Kwamena-Poh
September 16th, 2008 1:09 pm
Darren,
Another great post; a few comments from a slighty different perspective since my blog is not up and running yet.
However, I have read several of your posts and have observed an interesting characteristic about blogging; it is this: in a sense there is no observable STANDARD or FORMAT to most things blogging.
Yes blogging can be said to have a FORMAT or ORDER to it and yet at the same time no two blogs or bloggers are exaclty the same even if they deal with or write about the same topic seek to cater to the same audience.
In your blog (above) you identify several factors which should be considered BEFORE blogs are posted. Some of these are as follows. Please note they are not in any particular order;
Period: that is weekends, day of week and time of day
Topic: the content or subject matter of the blog post
Audience: the target audience for which the blog and blog-post is intended
Weight: ascribed to the subject matter and or significance of the post
Room to Breath: posting frequency and timing of posts to give readers time to absorb great posts. And also ensuring that great posts are not followed immediately by posts of lesser import which obliterate or devalue the critical ones
Social Media: post marketing or advertising outlet type such as Digg where it is considered advisable to post at certain periods to ensure maximum ‘push-out’ from visitors to Digg
It is obvious that I have simply re-iterated your points; however this is to prove my premise that there is no standard way or manner as to when to publish posts. In short there is not a correct answer to your question – as you indirectly acknowledge in this post and others.
What will work – again you allude to this – is knowing your audience and having an understandng and grasp of all the factors you mention above which inform the decision as to ‘when to publish blog posts’.
This is all great stuff for me – a newbie to blogging since it makes clear the point that there is no single way to blog and or post blogs.
However, the salutary point in all this is this; anyone who considers blogging as a serious career pursuit should have a thorough grasp of the fundamentals of blogging and then identify those which best suit the individual, his /her topic and most importantly, his/her audience.
dinu
September 16th, 2008 4:51 pm
I am experimenting with this :)
J.D. Meier
September 16th, 2008 5:34 pm
I like your point about testing it. There’s so many variables that at the end of the day, results have the final say.
BG
September 16th, 2008 5:47 pm
I’m always trying to post in the morning of the German audience, and mostly during the week (because readership is very low at the weekends). One posting/weekday is optimum, I think, because that way you never really drop out of RSS readers.
Hamdani Amin
September 16th, 2008 5:58 pm
I had post similar post at my blog last Saturday based on my own observation for my blog. My observation on my blog, had tell meWhere does my reader camo from?when to post in term of what time of my reader will read my postmaximum post I can do in one daywhat day I should use social media marketing
You can read my post here.
Hamdani Amin
September 16th, 2008 6:03 pm
I had post similar post at my blog last Saturday based on my own observation for my blog. My observation on my blog, had tell me among other thing where does my reader camo from, when to post in term of what time of my reader will read my post, maximum post I can do in one day (should I post two or three post?) and what day I should use social media marketing.
You can read my post here.
I use most of the time Awstat, Google Analytic and StatCounter.
Milo
September 16th, 2008 7:20 pm
Weekdays, weekends, holidays, etc. are all the same as long as you are consistent.
You may find that posting on weekends get less traction, probably for a blog as big as problogger with huge readership.
But for smaller blogs, weekends is usually the time they get more readers, since there is lesser competition. Those people surfing during weekends may be doing it on a regular basis and thus finding your blog being updated during this time actually builds loyal readers. Huge blogs don’t get updated during weekends and it is the time for smaller blogs to build readership.
Rhonda/Remlane1
September 16th, 2008 10:31 pm
As a new blogger and a good representative of my target audience, I don’t post more than twice a week. I used to frequent a blog that was updated daily, but comments on posts from previous day’s posts weren’t welcomed. That fast pace turned me off as a reader, so I didn’t want to do that to my own readers.
Bryn Youngblut
September 17th, 2008 12:10 am
This is so true, weekend traffic always dips for my readership and by tuesday has picked up greatly…by saturday it’s back down. I find tuesday-thursday are best days to post.
Christopher Holdheide
September 17th, 2008 2:30 am
Darren, This has me thinking quit a bit. On my blog http://www.stumbleforward.com I currently release my content around noon because this is the first chance I get to look at it. I have been considering releasing my articles in the early morning hours to give those that check there RSS in the mornings a chance to see my articles.
However I also have another problem. I have been blogging for nearly a month and have been releasing one article a day, 5 days a week. This may not seem like much but I have a full time job trying to run a part time business. Along with spending time with my family and liezure time it can be hard to find extra time to get things done. I’m spending time on my lunch hour just to get post together so I could have them ready for the next day. Recently I have felt some of my content has suffered because it feels as if I’m just trying to beat a deadline. So as a result, so my content doesn’t suffer I have decide to put out 3 great pillar articles a week so I can focus on bringing in more quality content.
Do you think this is a good idea or do you think it would be better to produce more content? What would you do?
I am interested to hear what your thoughts are.
Vintage Mommy
September 17th, 2008 3:04 am
My posting schedule is constrained by my work and family schedule. I usually post late in the evening (US west coast time) which means new posts are up in the morning.
I do think that different audiences are reading at different times, depending on their lifestyles. so it’s worth paying attention to your particular niche and readers.
Valerie
September 17th, 2008 4:29 am
Hi Darren,
This post really gave me something to think about. My blog is only a few months old and I am still learning. But I never gave any consideration to the time I post. I just write, edit, let it sit for an hour or so, re-read and if all is well, I post.
So what I need to do is start paying attention to when people are reading my blog. I don’t have much traffic yet so it is probably not an issue, but I think I should get into the habit of checking the timing so when I do have a lot of readers (I’m thinking positive) I can track their reading habits.
Thanks! :)
DoctorWill
September 17th, 2008 8:14 am
This was a great article, in part because it made me rethink the reasons for posting when I do (and in the end, I’m good with what I’m doing…for now, anyway). I live on the East Coast of the US and I set mine to publish at 3am. That way, it’s got the correct date for any reader in the lower 48 (sorry, Alaska and Hawaii), it’s ready for viewing as soon as people get to work, and, since a good chunk of my readers are in Southeast Asia, it gets out there in the middle of their afternoon before they leave the office. So far, so good.
Chris Marshall
September 17th, 2008 10:06 am
Timing posts is like day trading stocks. I prefer to think of my blog as a long-term investment.
If my posts are so uncompelling that a few hours’ time will make or break them, then maybe I’ve got bigger problems to address?
PlanningQueen
September 17th, 2008 10:37 pm
I have tried a few different times, but have found that posting early in the morning (Melbourne time) is most effective. From reading other bloggers in my demographic (parents), a lot seem to go through their readers/check out blogs in the morning.
Scary Mommy
September 18th, 2008 9:19 am
I’ve found posting around 11 pm EST is the best way for me to get comments. Most of my readers seem to be West Coasters, so I guess that works for them. It’s easiest for me to post right before bed, so it’s a win-win.
Victory1
September 19th, 2008 7:17 am
I bought your ProBlogger book Secrets for Blogging Your Way to a Six-Figure Income. I am still digesting the material however, I have learned consistency is crucial. I experimented with a blog in the past, posting everyday and found I had a few readers. Problem was I burned out. I took your advice, from your book, and wrote blogs scheduling publishing.
It might be best for some to start daily to have a quick build on your blog and then ask your readers if they prefer daily or weekly reports. I think we need to ask our readers what they want and need so we can fill their needs. The results include more readers, faithful readers and more links to our blog in our reader’s emails (word of mouth promotion). Just my thoughts and Darren & Chris, great book.
jyl @ mommygossip
September 19th, 2008 4:23 pm
I try and post daily, but don’t kill myself if I can’t. I get much more activity in the morning–especially from the east coast–so I try and have my post up my midnight my time. That way, if night owls are up, they can comment and if east coasters check my blog first thing, they have something new to look at.
I haven’t tried letting an important post sit, but I did notice that my comments increased on one specific post simply because I went on vacation, wasn’t aware I wouldn’t have internet or computer access, and therefore, didn’t have guest posts lined up. In other words… I accidentally got lucky and had the highest amount of comments in my history.
Andre
September 21st, 2008 8:17 am
The hyperlocal gets several posts a day, but we try to put the important ones up at 10 a.m. and between 1 – 2 p.m. We almost never post during the weekend, just because a lot of folks are no where near their computers around here (especially during American college football season).
Neuromarketing
September 21st, 2008 11:49 am
Fascinating topic. I try to post a few times per week, usually at the start of the U.S. business day. This has more to do with the organization of my day than a quest for maximum traffic, but it seems to work well. I usually see a little surge in traffic in the late afternoon (EST) hours; I’m not sure what to attribute that to.
As suggested in Darren’s original post, I find that pickup by other bloggers often takes 2-3 days. There’s a lot of random behavior there, though. Overall, I try to create good posts and release them when they are done… I’ll delay a post for a day if I think it needs more work. Quality (at least as I define it!) trumps timing every time.
Roger
press
September 21st, 2008 2:48 pm
Timing considerations you need to take when publishing a new blog post.
cooking italian recipes
September 23rd, 2008 8:14 pm
I was recently asked what it takes to become a writer. Three things, I answered: first, one must cultivate incompetence at almost every other form of profitable work. This must be accompanied, second, by a haughty contempt for all the forms of work that one has established one cannot do. To these two must be joined, third, the nuttiness to believe that other people can be made to care about your opinions and views and be charmed by the way you state them. Incompetence, contempt, lunacy ? once you have these in place, you are set to go.JosephEpsteinJoseph Epstein
CCNA Training Videos
October 4th, 2008 3:47 am
I find that posting articles early in the day Mon-Wed give the best results (for the reasons already mentioned here).
Also, if you post early in the day on those days, you have a full 24hrs of prime time to promote your article on Digg, so if the article does gain traction, it has the best chance of being well positioned in Digg.
Saurabh
October 7th, 2008 9:19 pm
I try to post at least 5 times a week. I used to write without timing considerations, and I came to know that I am not producing quality content. I posted 10 times a week. But the quality wasn’t good.
So now after reading your post, I will write only 5 times a week in the noon to produce some quality content.
JR Griggs
November 9th, 2008 1:31 pm
Trying my first timed post set for Monday morning. It is tough because as a new blogger I am eager to get each post out there as fast as possible.
Did a search on post timing and who would’ve guess Problogger is top of the search list! lol Eventually I will just go here every time.
Chris Osborne
November 29th, 2008 4:08 pm
I set my posts to publish between 6 and 7 am EST. Most of my readers are in the US, so that means the first time they check my blog that day there’s something new.
clickeran
February 7th, 2009 12:45 pm
I generally post by 10am(IST)
GMT+5:30=IST
Anand
February 8th, 2009 11:13 am
Ya! if we post at the early morning then the readers will think it as a new post and they will show more interest in reading the news.. So i will update the post dates regularly.. :-)
Philip Nowak
April 12th, 2009 11:01 am
Darren,
Great information! I personally have noticed that I get no traction to my blog or my twitter account during the weekends. For this reason, I like to post a few less important blog posts or pictures on the weekend to allow my audience a chance to relax.
I did notice, however, that I get an explosion of activity on Monday morning as people tend to still be in weekend mode when they come into work. I post my more meaningful content in the morning around 6am so that the early birds can enjoy my blog with their coffee or catch up on it when they arrive at work.
There is also a lull in blog/twitter traffic between 4pm and 8pm as most people are commuting home or eating dinner. I use this time to catch up on email responses and/or twitter @replies. As a result of my activity and relationship building, I see a spike in blog traffic/twitter follow alerts after 8pm.
-Philip Nowak
@philipnowak
Roberto
April 27th, 2009 5:11 pm
I think that sometimes it is very important to publish in certain dates, for example, christmas, easter, summer… For my niche, cooking, it is very important and in these cases I can double the daily traffic to my site.
Roberto Peralta
Comments will be closed off on this post 90 days after it is published. Apologies to those this impacts but it's a regrettable and temporary measure to combat a growing comment spam problem. See our most recent posts where you can comment here.