This is something I need to work on.

Gary Vaynerchuk is someone that really keeps his brand consistent. He begins every show with the same phrase and with the same excitement.

He refers to his show as the “Thunder Show”. He refers to his viewers as vayniacs. He bonds his viewers with signature wristbands.

If you watch his videos about Web 2.0, he always delivers the same message – telling people to follow their passion, do what they love, and execute on being themselves.

I think it’s also important to note that you don’t have to get your blog design and your brand image perfect in the very beginning. Just getting started is the most important part. You can iron out the details from there.

If you do change your blog design, you should definitely get your blog readers involved. Ask them for their suggestions. Make a contest out of it. People embrace change when they are involved in the process.

Once you are cast in a mold its hard to break and if you take chances sometimes it backfires. Your users and audience may not like it. Careful planning is needed when you start out. I would like to change my blogs looks, but i wonder and hesitate to bring this change.

One interesting thing that came to mind when I watched this video, was the reaction to the London 2012 Olympic Logo.
http://www.logoblog.org/wordpress/public-reaction-against-the-london-2012-olympic-logo/
It is fair to say that the Olympics have a deeply entrenched brand image, and the new logo didn’t adhere to visions and impressions the Olympics might conjure in the minds of viewers.

The same can be said for websites, or our online presence, particularly in the large crowd of the Internet. It’s strange to think that visitors to a webpage or to a SNS profile might be more likely to relate to the vision of the person they have created, but if you think about the previous examples, it isn’t such a stretch.

Really makes you wonder why corporations spend so much money changing visual details on their site rather than investing in R&D of keeping up persistent branding.

i was seriously thinking that i should change the theme and design of my old blog so that the users will get to experience some thing new on my blog.and will make sure the momentum is not lost, will see there is a flow in the change of the design.

thanks,

(Is it rude to address another commenter on someone else’s blog? Forgive me if so) Could you please tell me what this means – taken from your comment? H1,h2 and H3 tags as then the reading experience compliments your blog design.

I looked at your site but couldn’t discern any clues. Mel

The new design worked wonders and looked amazing. It even inspired me to start writing better content and to get more involved in my writing.

The problem was that this visual change also affected my personality that I had on the blog. I began writing more aggressive posts with more opinions and this style was very different as opposed to how I used to write. I think I may have gotten just a “little” bit too excited, if you know what I mean.

Eventually people just started not visiting, and any faithful readers I had before the change left me because my blog was not the same it once was.

With http://www.Ironblogger.com I am trying my very best to brand myself perfectly the same. Any changes that I make, I take nice and slowly. This way my readers get time to react to it.

Very interesting video Darren, I liked it very much.

To begin with, true to my nature, I made a serious request for people to leave a comment on the 5 things they’d like to do before they died. No response. I tried again. The third time, I blogged saying that I was sorry, but I’d have to become sergeant-majorish. And the fourth time, departing completely from my usual style, I affected a childish and petulant style, stamping my foot and threatening to cry. Result – 8, no 9 comments in hours.

Not many you might think. But I’ve only just begun. And I’m over the moon. Because despite my stats showing a goodly number of new and returning visitors, these are the first comments I’ve ever received. Just shows that a change in brand, or style, can serve a useful purpose.
Mel Menzies http://www.melmenzies.co.uk

I hear what you are saying and totally agree.

I use the same logo, theme and look to all branding I do on my saving money website;

http://www.savingsguide.com.au

This has helped me attract private advertisers more frequently plus retain readers who are drawn to the style/layout of my blog and the posts I make.

It is also very important that you structure posts with proper H1,h2 and H3 tags as then the reading experience compliments your blog design.

Please check out my blog when you can and drop me a comment, cheers mate!