In this video post I reflect upon the one of the downsides of changing your blog’s brand and/or design.
While updating blog design, logos and avatars in social media sites can bring a lot of life to a blog and present you with an up to date and fresh web presence – one of the negatives is that you can actually stop the momentum that you might have already created with your previous branding.
This is a lesson that applies when thinking about blog design but also even the simple avatars you choose for your Twitter and other social media profiles.
I’m interested to hear your experiences of both how changing your online ‘branding’ has led to confusion but also how you would suggest bloggers do it in a way that builds upon previous branding.
This post was brought to you by Business Week Exchange.
PS: sorry for the audio quality on this video. I recorded it in a public space and there was a little too much background noise.