What if I told you that there’s a way to make money as a result of your blog where you don’t need to have a single ad on your blog, where you don’t have to run any affiliate programs and where you don’t have to write any paid reviews?
Would you be interested?
Image by iDream_in_Infrared
Much is written about how bloggers make money through selling advertising space or running affiliate programs on their blogs. However there’s a second, somewhat hidden, group of bloggers who make a great living not directly from their blogs – but indirectly as a result of them.
Instead of using their traffic to sell advertising or promote products to earn commissions from – they leverage the traffic to their blog in another way – usually to sell themselves.
Today I want to highlight 10 ways of making money BECAUSE of your blog – as opposed to making money directly from it via advertising, paid reviews or affiliate programs.
The blogger consultant model is simple. You give away information generously on your given topic and then sell your services to help people apply your teaching to their personal situation with some personal attention from you.
Bloggers who also act as consultants generally charge for their time by the hour, but I’ve also come across some who have landed ongoing consulting work in their field of expertise and have been signed up on retainer by companies.
Some might think that it’s just bloggers who blog about blogging who pick up consulting work (I’ve done my fair share) but it’s not the case. I’ve met dating bloggers, marketing bloggers, photography bloggers, craft bloggers and more who all offer their services in coaching, mentoring and training their readers one on one.
2. Book Authorship
It is becoming more and more common for bloggers to be approached by book publishers to write books. Chris and I were approached to write ProBlogger the Book by Wiley, Gina from Lifehacker landed a 2 book deal, Frank from Post Secret has done numerous books, Steve Pavlina has one coming out soon…. the list goes on and on. Sometimes book are heavily based upon the blog itself – other times the book is completely new.
Bloggers spend day in and day out writing content for their blogs and so for many it is not too much of a stretch to translate the principles that they are writing about into verbal sessions at conferences or other public speaking opportunities.
Often these sorts of speaking engagements are not for any kind of payment but once you build your profile in a niche the paid opportunities do come along for many – particularly when you’re asked to speak in-house for companies or organizations.
There’s some overlap here with ‘speaking’ as in many instances speakers are engaged in a training capacity – but some bloggers also take the ‘training’ that they do in another direction and run their own training courses for readers. They leverage the traffic that they have do direct people to training either online (membership sites) or even offline into real life training events.
One blogger who I’ve seen do this really well is David Hobby from Strobist who has successfully run a variety of real life training events on his niche (photography lighting). He’s also done spin off DVDs of the training which he sells.
5. Freelance Writing
I’ve had many approaches for this myself and see quite a few other bloggers land this type of work. Their profile and expertise on a blog leads other websites, blogs, magazines, newspapers etc to ask them to contribute in a paid capacity.
This might be a newspaper column, a regular staff writer role or even a one off paid contribution.
6. Selling Services
Once you establish a readership on a topic other opportunities can arise to sell a variety of services from your blog. Here at ProBlogger I added a job board (something many blogs have done), Blogger Timothy Sykes makes tens of thousands a month with an ‘stock market alerts’ service, Shoemoney is introducing ‘Shoemoney Tools‘ (a great resource for bloggers actually – I’ve been playing with it the last few days).
Another example is Kevin from Real Lawyers have blogs who offers lawyers and law firms a blogging solution.
7. Selling E-Resources
Again – there’s some cross over here with some of the above but it’s something that we’ve seen a lot of bloggers doing (or attempting to do) of late with the creation of ebooks, membership sites, tools and software that relate to their niche.
8. Landing ‘Real’ Jobs
One of the great things about starting a blog that builds your profile and perceived expertise in an industry is that others in that industry begin to see you as an attractive addition to their staff.
I’ve seen a number of bloggers write about this over the years – Steve Rubel is one that comes to mind as someone who became very well known in the PR industry and was head hunted by a PR firm as a result of his blogging.
9. Finding Business Customers and Clients
Another indirect income earner that many bloggers tap into is leveraging their blog’s profile to send find new clients and send new business to their offline companies.
In a sense their blog becomes like an advertisement to their company’s products and services.
There are literally thousands of ‘business blogs’ who do this. The key is not to make the blog purely a sales pitch or marketing device but to make it a destination of value to readers and to let this sell you and your business.
What’s Number 10?
Every week I ‘meet’ (virtually) bloggers who are making money from their blogs in ways that I’d never considered before. There are certainly some creative people out there coming up with some innovative ways to build blogs into income streams.
So I’m leaving #10 in this list up to you. What other ‘indirect’ ways of making money from blogs do you do or see others doing? I’d love to see examples of any of the methods above or any other that I might have missed. Can’t wait to read your number 10s!