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	<title>Comments on: Is Writing Great Content Enough to Build a Successful Blog?</title>
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	<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/</link>
	<description>Make Money Online</description>
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		<title>By: Ali Tkhagapsov</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4157600</link>
		<dc:creator>Ali Tkhagapsov</dc:creator>
		<pubDate>Sat, 30 Aug 2008 20:35:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4157600</guid>
		<description>Thank you Darren for The “Real” Answers!
Reading first part of your post I tried to improve my intellectual understanding of the topics. But your &quot;Real&quot; Answers is probably the best thing that I met in the web on successful blogging.
Thanks sincere</description>
		<content:encoded><![CDATA[<p>Thank you Darren for The “Real” Answers!<br />
Reading first part of your post I tried to improve my intellectual understanding of the topics. But your &#8220;Real&#8221; Answers is probably the best thing that I met in the web on successful blogging.<br />
Thanks sincere</p>
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		<title>By: Chris Lang</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4135179</link>
		<dc:creator>Chris Lang</dc:creator>
		<pubDate>Wed, 27 Aug 2008 02:54:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4135179</guid>
		<description>If you have ever read a Chris Lang blog post, you know I am not afraid to speak my mind. Maybe not a good thing sometimes but people either love me or love to hate me.</description>
		<content:encoded><![CDATA[<p>If you have ever read a Chris Lang blog post, you know I am not afraid to speak my mind. Maybe not a good thing sometimes but people either love me or love to hate me.</p>
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		<title>By: Angela Norton Tyler</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4134260</link>
		<dc:creator>Angela Norton Tyler</dc:creator>
		<pubDate>Wed, 27 Aug 2008 00:34:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4134260</guid>
		<description>Part of having &#039;mojo&#039; is being an individual with your own voice and not being afraid to speak your mind. Sometimes it feels as though everybody is copying one or two blogs in each niche. When someone comes along with a fresh- sometimes shocking- viewpoint, we respond.</description>
		<content:encoded><![CDATA[<p>Part of having &#8216;mojo&#8217; is being an individual with your own voice and not being afraid to speak your mind. Sometimes it feels as though everybody is copying one or two blogs in each niche. When someone comes along with a fresh- sometimes shocking- viewpoint, we respond.</p>
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		<title>By: Jessica Bond</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4133617</link>
		<dc:creator>Jessica Bond</dc:creator>
		<pubDate>Tue, 26 Aug 2008 22:44:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4133617</guid>
		<description>Thanks!  I needed a refresher on these tips.  Time to commit to memory.</description>
		<content:encoded><![CDATA[<p>Thanks!  I needed a refresher on these tips.  Time to commit to memory.</p>
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		<title>By: Wakas Mir</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4131095</link>
		<dc:creator>Wakas Mir</dc:creator>
		<pubDate>Tue, 26 Aug 2008 14:39:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4131095</guid>
		<description>Very nice post Darren...

I  feel that you have nailed the few very good qualities a blogger (a successful blogger) should have in order to manage a good amount of loyal readers everyday. I mean look at it this way, there are so many surfers on the net. If one only focuses on the few who are die hard fans of your blog, then as you said.. they will do the rest of virus spreading.</description>
		<content:encoded><![CDATA[<p>Very nice post Darren&#8230;</p>
<p>I  feel that you have nailed the few very good qualities a blogger (a successful blogger) should have in order to manage a good amount of loyal readers everyday. I mean look at it this way, there are so many surfers on the net. If one only focuses on the few who are die hard fans of your blog, then as you said.. they will do the rest of virus spreading.</p>
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		<title>By: plonkee @ blogthority</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4130552</link>
		<dc:creator>plonkee @ blogthority</dc:creator>
		<pubDate>Tue, 26 Aug 2008 13:21:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4130552</guid>
		<description>Sticking power.

The longer you stick with it, the better you&#039;ll get at writing, the more traffic you&#039;ll get, and the greater the rewards. Most blogs don&#039;t do well because almost no one does well in the first x months. The people that go on to be boring, slow-burning successes stick with it and blog anyway. 

There is no get rich quick scheme, but there are plenty of ways to get rich slowly but they all involve work, effort and time.</description>
		<content:encoded><![CDATA[<p>Sticking power.</p>
<p>The longer you stick with it, the better you&#8217;ll get at writing, the more traffic you&#8217;ll get, and the greater the rewards. Most blogs don&#8217;t do well because almost no one does well in the first x months. The people that go on to be boring, slow-burning successes stick with it and blog anyway. </p>
<p>There is no get rich quick scheme, but there are plenty of ways to get rich slowly but they all involve work, effort and time.</p>
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		<title>By: Hillel</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4124398</link>
		<dc:creator>Hillel</dc:creator>
		<pubDate>Mon, 25 Aug 2008 15:35:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4124398</guid>
		<description>A great way to come up with new ideas for content is by checking the the latest books related to your business/blog on Amazon - check the table of contents for each book and that will be enough to give you ideas for content</description>
		<content:encoded><![CDATA[<p>A great way to come up with new ideas for content is by checking the the latest books related to your business/blog on Amazon &#8211; check the table of contents for each book and that will be enough to give you ideas for content</p>
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		<title>By: Website 88</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4124169</link>
		<dc:creator>Website 88</dc:creator>
		<pubDate>Mon, 25 Aug 2008 14:05:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4124169</guid>
		<description>Definitely, Substance last long and Great Content</description>
		<content:encoded><![CDATA[<p>Definitely, Substance last long and Great Content</p>
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		<title>By: Moise Levi</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4123098</link>
		<dc:creator>Moise Levi</dc:creator>
		<pubDate>Mon, 25 Aug 2008 09:02:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4123098</guid>
		<description>Writing about trading and investments with real live case situations gives you credibility.
You are right ; you can readers.
You are wrong ; readers do not remain.
A financial blogger thinks twice before he/she publishes a &quot;story&quot;</description>
		<content:encoded><![CDATA[<p>Writing about trading and investments with real live case situations gives you credibility.<br />
You are right ; you can readers.<br />
You are wrong ; readers do not remain.<br />
A financial blogger thinks twice before he/she publishes a &#8220;story&#8221;</p>
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		<title>By: Zorro</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4121797</link>
		<dc:creator>Zorro</dc:creator>
		<pubDate>Mon, 25 Aug 2008 04:30:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4121797</guid>
		<description>Your post reminds me of the story of the man in a hot air balloon who flies into a cloudbank and gets lost. When the clouds finally lift, he sees that he&#039;s over a farm somewhere, and that there&#039;s a farmer working out in the field. He yells down to him, &quot;Where am I?&quot; The farmer answers, &quot;Up in a balloon.&quot; Moral of the story: Someone can give you a true and honest answer, yet it&#039;s still useless!

Telling bloggers they have to have &quot;mojo&quot; or &quot;charisma&quot; is like telling aspiring authors &quot;You have to write well.&quot; True--but obvious and useless. What the h*** is mojo and how do you get it? Don&#039;t say that your content has to be attractive and compelling to readers. Duh! Please be more specific.</description>
		<content:encoded><![CDATA[<p>Your post reminds me of the story of the man in a hot air balloon who flies into a cloudbank and gets lost. When the clouds finally lift, he sees that he&#8217;s over a farm somewhere, and that there&#8217;s a farmer working out in the field. He yells down to him, &#8220;Where am I?&#8221; The farmer answers, &#8220;Up in a balloon.&#8221; Moral of the story: Someone can give you a true and honest answer, yet it&#8217;s still useless!</p>
<p>Telling bloggers they have to have &#8220;mojo&#8221; or &#8220;charisma&#8221; is like telling aspiring authors &#8220;You have to write well.&#8221; True&#8211;but obvious and useless. What the h*** is mojo and how do you get it? Don&#8217;t say that your content has to be attractive and compelling to readers. Duh! Please be more specific.</p>
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		<title>By: gout</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4121721</link>
		<dc:creator>gout</dc:creator>
		<pubDate>Mon, 25 Aug 2008 04:14:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4121721</guid>
		<description>There are too many factor to be success..., not easy but possible...., useful posting and many people already success in create blog...getting great money online etc. I agree with your opinion....great effort...optimism...try and try......</description>
		<content:encoded><![CDATA[<p>There are too many factor to be success&#8230;, not easy but possible&#8230;., useful posting and many people already success in create blog&#8230;getting great money online etc. I agree with your opinion&#8230;.great effort&#8230;optimism&#8230;try and try&#8230;&#8230;</p>
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		<title>By: Inn Cuisine</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4120452</link>
		<dc:creator>Inn Cuisine</dc:creator>
		<pubDate>Mon, 25 Aug 2008 00:51:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4120452</guid>
		<description>I want to add: 

(1) realness (i.e. openness)
(2) authenticity (i.e. truthfulness)
(3) sincerity 
     and 
(4) vulnerability 

(...although these qualities may fall indirectly under mojo and charisma. If not within those umbrellas, then certainly close cousins.)

Part of having mojo and charisma, both in the real world and on a blog, is being open and approachable. People respond to someone (or some idea) they feel they have something in common with and can identify. After all, we are social/group-based creatures. Sure we want to learn or be entertained, but we also want to identify.

While sincerity and authenticity lends to a blogger&#039;s authority and creates a certain level of trust with readers... if that same individual can also convey a bit of realness and vulnerability, then we&#039;re talking magic. 

As an audience, it&#039;s hard to keep reading (listening) to anyone if we can&#039;t identify with what is being said. It&#039;s in line with the old adage, &quot;Make me care.&quot;  

Perfect example: the P.S. section of Darren&#039;s post. In this particular P.S., the writer (Darren) gives the readers (us) a glimpse of what&#039;s going on in the back of his mind... his thoughts, hesitations, worries and concerns, and explains why he has them. It makes him human. It makes us care. Who can&#039;t identify?   

That, my fellow bloggers, is magic in action, and just one more piece to this complex puzzle.</description>
		<content:encoded><![CDATA[<p>I want to add: </p>
<p>(1) realness (i.e. openness)<br />
(2) authenticity (i.e. truthfulness)<br />
(3) sincerity<br />
     and<br />
(4) vulnerability </p>
<p>(&#8230;although these qualities may fall indirectly under mojo and charisma. If not within those umbrellas, then certainly close cousins.)</p>
<p>Part of having mojo and charisma, both in the real world and on a blog, is being open and approachable. People respond to someone (or some idea) they feel they have something in common with and can identify. After all, we are social/group-based creatures. Sure we want to learn or be entertained, but we also want to identify.</p>
<p>While sincerity and authenticity lends to a blogger&#8217;s authority and creates a certain level of trust with readers&#8230; if that same individual can also convey a bit of realness and vulnerability, then we&#8217;re talking magic. </p>
<p>As an audience, it&#8217;s hard to keep reading (listening) to anyone if we can&#8217;t identify with what is being said. It&#8217;s in line with the old adage, &#8220;Make me care.&#8221;  </p>
<p>Perfect example: the P.S. section of Darren&#8217;s post. In this particular P.S., the writer (Darren) gives the readers (us) a glimpse of what&#8217;s going on in the back of his mind&#8230; his thoughts, hesitations, worries and concerns, and explains why he has them. It makes him human. It makes us care. Who can&#8217;t identify?   </p>
<p>That, my fellow bloggers, is magic in action, and just one more piece to this complex puzzle.</p>
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		<title>By: Noobpreneur</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4118074</link>
		<dc:creator>Noobpreneur</dc:creator>
		<pubDate>Sun, 24 Aug 2008 17:49:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4118074</guid>
		<description>Darren,

Mojo, baby - is the key of all.

i believe that everybody has a unique mojo in them.  The number one task for us is to find the mojo and &#039;capitalise&#039; on it.

Yeah, baby, yeah!</description>
		<content:encoded><![CDATA[<p>Darren,</p>
<p>Mojo, baby &#8211; is the key of all.</p>
<p>i believe that everybody has a unique mojo in them.  The number one task for us is to find the mojo and &#8216;capitalise&#8217; on it.</p>
<p>Yeah, baby, yeah!</p>
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		<title>By: MaxBro</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4118055</link>
		<dc:creator>MaxBro</dc:creator>
		<pubDate>Sun, 24 Aug 2008 17:44:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4118055</guid>
		<description>Above all, it takes lots of hard work. You can&#039;t have any of the things in the second half the list without a ton of hard work. There&#039;s no way you&#039;ll find your voice or get lucky unless you keep writing often enough to catch those chances.

Further, and this might fall under the &quot;Charisma&quot; category, but sometimes it takes a vibrant, unique personality. Look at Perez Hilton, Tucker Max, Violent Acres, among other very successful bloggers. They all stand out due to their eccentric personalities. 

I&#039;m not saying you should be something you&#039;re not, but just like a great actor in a film can steal the spotlight from the other actors, a unique character is sometimes the force behind a blog&#039;s success.</description>
		<content:encoded><![CDATA[<p>Above all, it takes lots of hard work. You can&#8217;t have any of the things in the second half the list without a ton of hard work. There&#8217;s no way you&#8217;ll find your voice or get lucky unless you keep writing often enough to catch those chances.</p>
<p>Further, and this might fall under the &#8220;Charisma&#8221; category, but sometimes it takes a vibrant, unique personality. Look at Perez Hilton, Tucker Max, Violent Acres, among other very successful bloggers. They all stand out due to their eccentric personalities. </p>
<p>I&#8217;m not saying you should be something you&#8217;re not, but just like a great actor in a film can steal the spotlight from the other actors, a unique character is sometimes the force behind a blog&#8217;s success.</p>
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		<title>By: Borgz</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-3/#comment-4117695</link>
		<dc:creator>Borgz</dc:creator>
		<pubDate>Sun, 24 Aug 2008 16:53:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4117695</guid>
		<description>I think great content is very important because you can make it as a link bait so others can connect to you.</description>
		<content:encoded><![CDATA[<p>I think great content is very important because you can make it as a link bait so others can connect to you.</p>
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		<title>By: Eric</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-2/#comment-4117618</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Sun, 24 Aug 2008 16:45:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4117618</guid>
		<description>I would add to your list:

Persistence - you can&#039;t win the race if you don&#039;t stay in it. It&#039;s easy to get discouraged when things go wrong. In order to  be successful you have to make a commitment that you won&#039;t give up no matter what. That doesn&#039;t mean you have to be the best. It just means you have to keep trying, and continue to learn and improve as well as you can.

Diplomacy - I think that an overly harsh, cruel, hateful writing style turns off readers. 

Enjoy yourself - If you have fun writing your blog, others will probably enjoy it too.</description>
		<content:encoded><![CDATA[<p>I would add to your list:</p>
<p>Persistence &#8211; you can&#8217;t win the race if you don&#8217;t stay in it. It&#8217;s easy to get discouraged when things go wrong. In order to  be successful you have to make a commitment that you won&#8217;t give up no matter what. That doesn&#8217;t mean you have to be the best. It just means you have to keep trying, and continue to learn and improve as well as you can.</p>
<p>Diplomacy &#8211; I think that an overly harsh, cruel, hateful writing style turns off readers. </p>
<p>Enjoy yourself &#8211; If you have fun writing your blog, others will probably enjoy it too.</p>
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		<title>By: gretzer</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-2/#comment-4117556</link>
		<dc:creator>gretzer</dc:creator>
		<pubDate>Sun, 24 Aug 2008 16:36:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4117556</guid>
		<description>I stick with pareto. 80% of my time i spend on writing quality content, 20% is  for promotion, though your post makes me wonder, whether i should spend more time on working on my style and charisma.</description>
		<content:encoded><![CDATA[<p>I stick with pareto. 80% of my time i spend on writing quality content, 20% is  for promotion, though your post makes me wonder, whether i should spend more time on working on my style and charisma.</p>
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		<title>By: Chris Lang</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-2/#comment-4117209</link>
		<dc:creator>Chris Lang</dc:creator>
		<pubDate>Sun, 24 Aug 2008 15:46:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4117209</guid>
		<description>I identify with the &quot;first break&quot; reference.

While I have broke five stories that will change the way the internet is used everyone of the is overlooked. I would like to ask you for an upcoming blog article about getting other major bloggers like TechCrunch, Cnet and Lifehacker to pick up you story.

I will be the first to say that my writing is less that great and I more of a programmer than a writer. But five articles that should have had major blogger interest have been completely shunned.

Got any recommendations for me anyone?</description>
		<content:encoded><![CDATA[<p>I identify with the &#8220;first break&#8221; reference.</p>
<p>While I have broke five stories that will change the way the internet is used everyone of the is overlooked. I would like to ask you for an upcoming blog article about getting other major bloggers like TechCrunch, Cnet and Lifehacker to pick up you story.</p>
<p>I will be the first to say that my writing is less that great and I more of a programmer than a writer. But five articles that should have had major blogger interest have been completely shunned.</p>
<p>Got any recommendations for me anyone?</p>
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		<title>By: Brutus</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-2/#comment-4115499</link>
		<dc:creator>Brutus</dc:creator>
		<pubDate>Sun, 24 Aug 2008 11:21:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4115499</guid>
		<description>Several have mentioned &quot;passion&quot; as an additional answer. I think passion is so important. A person with passion believes in his cause, believes in his ability and believes that he can help others. Such an attitude will come through in his writing.

Passion also suggest that the blogger will keep writing regardless of the traffic simply because he believes his message is so important. That sort of dedication will soon pay big dividends.</description>
		<content:encoded><![CDATA[<p>Several have mentioned &#8220;passion&#8221; as an additional answer. I think passion is so important. A person with passion believes in his cause, believes in his ability and believes that he can help others. Such an attitude will come through in his writing.</p>
<p>Passion also suggest that the blogger will keep writing regardless of the traffic simply because he believes his message is so important. That sort of dedication will soon pay big dividends.</p>
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		<title>By: Chilli Flakes</title>
		<link>http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/comment-page-2/#comment-4115350</link>
		<dc:creator>Chilli Flakes</dc:creator>
		<pubDate>Sun, 24 Aug 2008 10:59:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/08/22/is-writing-great-content-enough-to-build-a-successful-blog/#comment-4115350</guid>
		<description>Darren, Others being constant I think luck is most important factor which makes the difference. I know marketing is as important as content but luck is something which is the ultimate thing that can happen to anyone. Apart from it number of quality posting also shows some effect&#039;s though content then decided whether the visitor will come again or not. Rest everything you have written is simply superb.</description>
		<content:encoded><![CDATA[<p>Darren, Others being constant I think luck is most important factor which makes the difference. I know marketing is as important as content but luck is something which is the ultimate thing that can happen to anyone. Apart from it number of quality posting also shows some effect&#8217;s though content then decided whether the visitor will come again or not. Rest everything you have written is simply superb.</p>
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