I opened my inbox this morning to find quite a bit of mail on the one topic – Yahoo Buzz which today opened up its doors to the public and started allowing other sites outside of it’s initial closed test to submit stories to it. Yahoo Buzz is a social bookmarking/voting site (quite similar to Digg) and some of it’s top stories even get to the front page of Yahoo. Sites that have been to the front page of Yahoo have reported more traffic than they’ve ever seen before – even when they are just on the front page for an hour.
This lure of massive traffic has many bloggers ‘buzzing’ today. But is it worth getting buzzed about (OK, I’ll stop with the buzz talk now)?
Read Write Web today asks some questions about Buzz and muses that Buzz could be a system with more editorial control than Digg (particularly with what gets to the front page of Yahoo).
My advice to publishers is to not become obsessed by Yahoo Buzz but to keep an open mind.
I’m seeing bloggers either proclaiming it as the answer to all their traffic needs or writing it off as something that won’t last – but somewhere between these two extremes will be the truth.
As with all social media sites – Yahoo Buzz will appeal to a certain type of audience and reader and will therefore present different opportunities to different publishers.