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I think I’ll wait until I move the actual blog to its own domain name, however. I’ve been planning this for a few weeks now, so the newsletter idea just gives me the kick-in-the-pants I need to get it implemented.

I do think that some original content should be in the newsletter, although it certainly doesn’t have to be. I like the idea of including more of “yourself” in the newsletter without making it too personal. Perhaps less news-y stuff and more about your own personal experiences related to your blog topic.

I’m especially keen on the idea of capturing people’s attention via exclusive contests and giveaways through the newsletter. One thing that frustrates me is when people go and comment on my site just for the occasional giveaway I do without ever looking at anything else on the site; then they disappear once the contest is over. I hate that my regular, loyal readers have less of a chance to win because of this sudden influx of drive-bys. By offering most of my contests exclusively on my newsletter, only those who already have an established relationship with my blog will be eligible.

Thanks for the timely post!

Salut,
Marjorie

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Attatch a short bio+credits and your links.

Question: can a newsletter be simply a collection of blog posts (by the week or by the month), or does it have to be unique, original content that was not on the blog already?

My idea is to capture interest by first sending out a “best of” newsletter (for new subscribers) and then sending out a regular summary of recent blogs. Will that work? WDUT?

I am using Download, a wordpress plugin that counts how many times the pdf was downloaded and for email distribution, I created a form to catch email addresses and deliver the pdf newsletter via Direct Mail for mac. Easy, I am a full time graphic designer and blogger but I can’t spend too much time with the Newsletter.

However, I am faced with the decision to either:
a. Induce visitors to subscribe to my feedburner e-mail feed and just capture their e-mail address but have them receive blog updates every time I post
OR

b. Possibly create a newsletter that captures name and e-mail but is hooked up to an auto-responder where I would have to create content that is different from the blog since they wont receive the automatic updates via feedburner

…not sure where to go with it…I wish feedburner e-mail subscription could capture a subscribers name too, or is there an option?

It’s a separate option – for example, I’m subscribed to Problogger on my reader, but recently I signed up for the newsletter too.

I have a separate corporate site with a list, so I am sending a newsletter to them (as of this week – timely post, Darren!) to let them know about blog posts and other news.

At the moment, email subscribers to the blog are getting the posts via RSS – so I figure that you’d have to offer more in the newsletter to them than just ‘these are the blog posts on the site this week’.

Maybe include these are some interesting comments, this are the hot posts, this is some extra news, this is a special offer/heads-up?

Is that the idea?

Most of my audience isn’t tech savvy. I don’t display the big orange button, only Subscribe in reader & Subscribe by email. Guess which one is most popular?

I can see the benefit of a newsletter attached to my blog, but I need more convincing as to how much more different it is to the email feed.

The feed is going to have blog posts as they are. The newsletter can be jazzed up with other content. But isn’t that just more information for busy eyes to consume?

Can someone address the benefits of a blog newsletter over email subscriptions, not rss, but email. And what are the services for this that are zero cost?

Not everyone uses RSS and adding email distribution widens your reach and increases your content’s “forwardability”, too.

Using your blog’s RSS feed to automatically generate and send an email of your recent posts via Feedblitz, Feedburner, or Aweber is a great way to do this.

If you have the time/energy and enough more to say to create an additional noozle, too, then try that and see if readers (or advertisers) appreciate the extra effort or not.

Yes I agree that lots of people don’t know what RSS or the orange button is. But you can fix that. The closest example I see is at http://www.dailyblogtips.com/. He has the word ‘email’ next to one of the orange icons. Click on it and you can enter your email address. Perhaps if he said ‘subscribe by email’ it would be even clearer. If everyone did it that way I don’t see why you’d need a separate email form for newsletters.

Again your missing the point I think. A surprising number of users still have no idea what the big orange RSS button actually is. They don’t click on it.

Additionally not everybody has their blog setup to give users a choice to receive RSS updates via email. So when some users get the courage to click the big orange RSS button and don’t see an email option, they cease clicking on it after that because it doesn’t do anything for them.

Spelling out NEWSLETTER and offering a person a textfield to input their email address is the simplest way to reach the lowest common denominator (tech wise) of your readers, plain and simple.

Don Mak

What do you mean by newsletter? E-Newsletter is it?

If we are using aweber that’s alright as that collects subscribers but if we just use feedburner wouldn’t feedburner automatically push out the blog posts?