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	<title>Comments on: Nine Signs of an Effective Blog Post</title>
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	<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/</link>
	<description>Make Money Online</description>
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		<title>By: Tom</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-4641942</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Wed, 08 Apr 2009 09:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-4641942</guid>
		<description>Now, a days the Use of blog is increasing there is a reason behind it, we can given Links to the Targeted Keywords in the Name of blog.</description>
		<content:encoded><![CDATA[<p>Now, a days the Use of blog is increasing there is a reason behind it, we can given Links to the Targeted Keywords in the Name of blog.</p>
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		<title>By: Seth</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-4520172</link>
		<dc:creator>Seth</dc:creator>
		<pubDate>Tue, 10 Feb 2009 23:16:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-4520172</guid>
		<description>Dustin... Great post,

I find that the more I focus on writing unique content that logically explains my point, I have great success.  I think it is better to post a great article once every other day than lots of junk posts!!! But that is my opinion.</description>
		<content:encoded><![CDATA[<p>Dustin&#8230; Great post,</p>
<p>I find that the more I focus on writing unique content that logically explains my point, I have great success.  I think it is better to post a great article once every other day than lots of junk posts!!! But that is my opinion.</p>
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		<title>By: Dustin</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-4012732</link>
		<dc:creator>Dustin</dc:creator>
		<pubDate>Mon, 11 Aug 2008 14:33:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-4012732</guid>
		<description>Chris:I think that optimal post length depends on your audience, your style, and your purpose in writing. 250 words might work well for a news site, or celeb gossip site, but at Lifehack I write 900-1200 word posts (on average) and couldn&#039;t write less without alienating a big part of our audience (maybe to replace it with a different audience). It&#039;s hard to say what constitutes &quot;success&quot;, but I recently had a 1200 word post garner well over 2600 diggs and 150 comments. I like comments/conversation, my boss likes Diggs, so that&#039;s success by 2 definitions. This post is around 2200 words, and has gotten 30 comments, which is pretty good (though I don&#039;t know what the Problogger average is) and seems to have given a lot of people a lot to think about -- which is success in my book, too. Maybe it would have been more successful at 250 words -- a short intro, a bulleted list with a line of description ofr each, and out. But I doubt it.</description>
		<content:encoded><![CDATA[<p>Chris:I think that optimal post length depends on your audience, your style, and your purpose in writing. 250 words might work well for a news site, or celeb gossip site, but at Lifehack I write 900-1200 word posts (on average) and couldn&#8217;t write less without alienating a big part of our audience (maybe to replace it with a different audience). It&#8217;s hard to say what constitutes &#8220;success&#8221;, but I recently had a 1200 word post garner well over 2600 diggs and 150 comments. I like comments/conversation, my boss likes Diggs, so that&#8217;s success by 2 definitions. This post is around 2200 words, and has gotten 30 comments, which is pretty good (though I don&#8217;t know what the Problogger average is) and seems to have given a lot of people a lot to think about &#8212; which is success in my book, too. Maybe it would have been more successful at 250 words &#8212; a short intro, a bulleted list with a line of description ofr each, and out. But I doubt it.</p>
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		<title>By: Chris Wood</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-4012688</link>
		<dc:creator>Chris Wood</dc:creator>
		<pubDate>Mon, 11 Aug 2008 14:15:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-4012688</guid>
		<description>Length is important too. I&#039;ve heard that 250 words is the optimum length for a post, but clearly that&#039;s a bit limiting. So long as people aren&#039;t faced with a big mass of text, I think that should be okay!

BTW I used to teach, &amp; trust me, a big wodge of text puts people to sleep!</description>
		<content:encoded><![CDATA[<p>Length is important too. I&#8217;ve heard that 250 words is the optimum length for a post, but clearly that&#8217;s a bit limiting. So long as people aren&#8217;t faced with a big mass of text, I think that should be okay!</p>
<p>BTW I used to teach, &amp; trust me, a big wodge of text puts people to sleep!</p>
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		<title>By: Mack Altman III</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3791681</link>
		<dc:creator>Mack Altman III</dc:creator>
		<pubDate>Sun, 13 Jul 2008 05:06:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3791681</guid>
		<description>Thank you very much for this post.  It reminds me of when my teacher used to tell me how to write a research paper.  I enjoyed it a lot, as I do a lot of the posts here on problogger.</description>
		<content:encoded><![CDATA[<p>Thank you very much for this post.  It reminds me of when my teacher used to tell me how to write a research paper.  I enjoyed it a lot, as I do a lot of the posts here on problogger.</p>
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		<title>By: Internet Business Ideas</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3786928</link>
		<dc:creator>Internet Business Ideas</dc:creator>
		<pubDate>Sat, 12 Jul 2008 13:49:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3786928</guid>
		<description>Dustin, this is a great post, thank you very much for the helpful tips.

Tanny
&lt;a href=&quot;http://www.Learn2Earn2.com&quot; rel=&quot;nofollow&quot;&gt;Internet Home Business Ideas&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Dustin, this is a great post, thank you very much for the helpful tips.</p>
<p>Tanny<br />
<a href="http://www.Learn2Earn2.com" rel="nofollow">Internet Home Business Ideas</a></p>
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		<title>By: StocksHaven dot com</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3781725</link>
		<dc:creator>StocksHaven dot com</dc:creator>
		<pubDate>Fri, 11 Jul 2008 17:41:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3781725</guid>
		<description>Amazing post :) Thank you so much for the tips!</description>
		<content:encoded><![CDATA[<p>Amazing post :) Thank you so much for the tips!</p>
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		<title>By: Max</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3779913</link>
		<dc:creator>Max</dc:creator>
		<pubDate>Fri, 11 Jul 2008 09:45:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3779913</guid>
		<description>thanks for this article. how i love these &quot;X best tips for Y&quot;-lists :)</description>
		<content:encoded><![CDATA[<p>thanks for this article. how i love these &#8220;X best tips for Y&#8221;-lists :)</p>
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		<title>By: Dustin</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3776289</link>
		<dc:creator>Dustin</dc:creator>
		<pubDate>Thu, 10 Jul 2008 16:04:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3776289</guid>
		<description>Slevi: You&#039;re right - that would be a great story. And if you&#039;re a creative writing blogger, or maybe a celebrity groupie blogger, it might not matter how fanciful the story.

This is part of knowing your audience, yes? For example, Umberto Eco describes a scene from _The Three Musketeers_ in which our heroes ride a carriage up a hill in Paris. It&#039;s a quiet scene, not moving the story forwward as much as moving us to where the story *can* move forward. And we read it and accept it. Now, Eco asks, what would happen if the characters left the carriage and saw that *the horse had no legs*?!

In some stories, that would work -- but not _The Three Musketeers_. It&#039;s not *that* kind of story, and Dumas&#039; readers, the readers he has created (inasmuch as our expectations are set by the author&#039;s work) wouldn&#039;t accept it. It would be weird, out of place, and ultimately unbelievable -- even to readers who have accepted the various intrigues and coincidences that make up the plot of _Three Musketeers_.

If your readers accept that you&#039;re hanging out with Keef and Tom, then it works. Mine wouldn&#039;t, since I&#039;ve given no reason to expect that this situation would be true. So unless I work overtime to explain how this situation came to be, few readers are going to accept it -- and since I&#039;m not a fiction writer, most will call BS instead of thinking &quot;oh, Dustin&#039;s experimenting here. Suddenly, instead of offering writing advice, he&#039;s making up some kind of story about famous people.&quot;

This all goes way beyond the original intention of the post, of course -- that kind of believability is bound up in your entire professional reputation, the history you&#039;ve created for yourself in your professional life, and the way you present yourself on your site (or elsewhere). 

Daniel: on &quot;titles + interesting content&quot; -- yeah, it&#039;s a pretty good strategy, isn&#039;t it? :-)</description>
		<content:encoded><![CDATA[<p>Slevi: You&#8217;re right &#8211; that would be a great story. And if you&#8217;re a creative writing blogger, or maybe a celebrity groupie blogger, it might not matter how fanciful the story.</p>
<p>This is part of knowing your audience, yes? For example, Umberto Eco describes a scene from _The Three Musketeers_ in which our heroes ride a carriage up a hill in Paris. It&#8217;s a quiet scene, not moving the story forwward as much as moving us to where the story *can* move forward. And we read it and accept it. Now, Eco asks, what would happen if the characters left the carriage and saw that *the horse had no legs*?!</p>
<p>In some stories, that would work &#8212; but not _The Three Musketeers_. It&#8217;s not *that* kind of story, and Dumas&#8217; readers, the readers he has created (inasmuch as our expectations are set by the author&#8217;s work) wouldn&#8217;t accept it. It would be weird, out of place, and ultimately unbelievable &#8212; even to readers who have accepted the various intrigues and coincidences that make up the plot of _Three Musketeers_.</p>
<p>If your readers accept that you&#8217;re hanging out with Keef and Tom, then it works. Mine wouldn&#8217;t, since I&#8217;ve given no reason to expect that this situation would be true. So unless I work overtime to explain how this situation came to be, few readers are going to accept it &#8212; and since I&#8217;m not a fiction writer, most will call BS instead of thinking &#8220;oh, Dustin&#8217;s experimenting here. Suddenly, instead of offering writing advice, he&#8217;s making up some kind of story about famous people.&#8221;</p>
<p>This all goes way beyond the original intention of the post, of course &#8212; that kind of believability is bound up in your entire professional reputation, the history you&#8217;ve created for yourself in your professional life, and the way you present yourself on your site (or elsewhere). </p>
<p>Daniel: on &#8220;titles + interesting content&#8221; &#8212; yeah, it&#8217;s a pretty good strategy, isn&#8217;t it? :-)</p>
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		<title>By: Daniel Richard &#124; WE</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3776187</link>
		<dc:creator>Daniel Richard &#124; WE</dc:creator>
		<pubDate>Thu, 10 Jul 2008 15:49:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3776187</guid>
		<description>Awesome tips here Dustin! I should take advantage of the titles + interesting content in my blog. :)</description>
		<content:encoded><![CDATA[<p>Awesome tips here Dustin! I should take advantage of the titles + interesting content in my blog. :)</p>
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		<title>By: Kim</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3776186</link>
		<dc:creator>Kim</dc:creator>
		<pubDate>Thu, 10 Jul 2008 15:48:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3776186</guid>
		<description>It has been our belief from the very beginning of our blog that excellent and interesting writing will end up paying off in the long run.  We try to incorporate many of the ideas you&#039;ve listed, but we try not to overly compromise the quality of the writing.  It&#039;s been a balancing act trying to make the posts easily skimmable and still well written.  Thanks for the reminder on drawing the reader in with the headline.</description>
		<content:encoded><![CDATA[<p>It has been our belief from the very beginning of our blog that excellent and interesting writing will end up paying off in the long run.  We try to incorporate many of the ideas you&#8217;ve listed, but we try not to overly compromise the quality of the writing.  It&#8217;s been a balancing act trying to make the posts easily skimmable and still well written.  Thanks for the reminder on drawing the reader in with the headline.</p>
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		<title>By: Lenin Nair</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3775973</link>
		<dc:creator>Lenin Nair</dc:creator>
		<pubDate>Thu, 10 Jul 2008 15:04:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3775973</guid>
		<description>Hi Darren, thanks for allowing this post.

Dustin, this is an all-inclusive advice for bloggers out there. As a creative writing blogger myself, I also gave quite a  number of advice to my blogging friends. Check out some of them here. The first part doesnt quite apply to me however. Though I quite like to see many comments and digg mentions, trackbacks etc for my blog, I believe that I don&#039;t much care when I have done posting. If people like it, they will promtoe it otherwise no.

&lt;a href=&quot;http://cutewriting.blogspot.com/2008/05/great-content-is-very-important-and-you.html&quot; rel=&quot;nofollow&quot;&gt;Ten tips to write great content&lt;/a&gt; This is quite an early time post in my creative writing blog. I hope it can be a good addition to this superior post.

Lenin</description>
		<content:encoded><![CDATA[<p>Hi Darren, thanks for allowing this post.</p>
<p>Dustin, this is an all-inclusive advice for bloggers out there. As a creative writing blogger myself, I also gave quite a  number of advice to my blogging friends. Check out some of them here. The first part doesnt quite apply to me however. Though I quite like to see many comments and digg mentions, trackbacks etc for my blog, I believe that I don&#8217;t much care when I have done posting. If people like it, they will promtoe it otherwise no.</p>
<p><a href="http://cutewriting.blogspot.com/2008/05/great-content-is-very-important-and-you.html" rel="nofollow">Ten tips to write great content</a> This is quite an early time post in my creative writing blog. I hope it can be a good addition to this superior post.</p>
<p>Lenin</p>
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		<title>By: guardian angel</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3775696</link>
		<dc:creator>guardian angel</dc:creator>
		<pubDate>Thu, 10 Jul 2008 14:12:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3775696</guid>
		<description>This is one of the most profound guest posts ever submitted here. Every detail was discussed and in proper order.

It is very interesting that you mentioned about a post being a masterpiece. Early this year, I made a post about &lt;a href=&quot;http://wherebloggersandhumansmeet.blogspot.com/2008/03/how-to-make-your-post-masterpiece.html&quot; rel=&quot;nofollow&quot;&gt;How to Make your Post a Masterpiece&lt;/a&gt; and I hope Darren and his readers would not mind if I share the first part.

Know your gift. 

This is very important when you are choosing a subject. You will look like a trying hard copy cat if you post about a popular topic that you are not capable of. Analyze your inner soul and write about something that you like most. If painting requires a steady hand, then article writing requires healthy fingers. There is a big difference between a musician and a composer. After all, it is still the talent that counts first.

Thanks.</description>
		<content:encoded><![CDATA[<p>This is one of the most profound guest posts ever submitted here. Every detail was discussed and in proper order.</p>
<p>It is very interesting that you mentioned about a post being a masterpiece. Early this year, I made a post about <a href="http://wherebloggersandhumansmeet.blogspot.com/2008/03/how-to-make-your-post-masterpiece.html" rel="nofollow">How to Make your Post a Masterpiece</a> and I hope Darren and his readers would not mind if I share the first part.</p>
<p>Know your gift. </p>
<p>This is very important when you are choosing a subject. You will look like a trying hard copy cat if you post about a popular topic that you are not capable of. Analyze your inner soul and write about something that you like most. If painting requires a steady hand, then article writing requires healthy fingers. There is a big difference between a musician and a composer. After all, it is still the talent that counts first.</p>
<p>Thanks.</p>
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		<title>By: Slevi</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3774462</link>
		<dc:creator>Slevi</dc:creator>
		<pubDate>Thu, 10 Jul 2008 09:18:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3774462</guid>
		<description>&quot;So I’m hanging out with Tom Waits and Keith Richards the other night, and who should walk in but Johnny Depp. “Johnny, old boy!” I cry out, over the din of the bar. “Good to see ya!”&quot;

Haha, I&#039;d so read the rest of the rest. Even if the blogger him or herself believes it&#039;s real or not, usually there&#039;s quite some creativity which went into it.

Although I agree with some parts of your post there are also definitely those which I disagree on, for example a headline like earn $5000 an hour is something I&#039;d never read as it simply smells like nothing more than a scam from miles away.

Or inserting affiliate links, I always check where links are heading before I click first, especially if it&#039;s not stated that it&#039;s an affiliate link I see it as rude trying to lure people into pyramid schemes like that and I just stop reading the post, if the blogger does it too much I stop reading the blog at all.

Your points were good though, many of the things which I&#039;m still trying to teach myself step by step. It&#039;s going in very little babysteps though.</description>
		<content:encoded><![CDATA[<p>&#8220;So I’m hanging out with Tom Waits and Keith Richards the other night, and who should walk in but Johnny Depp. “Johnny, old boy!” I cry out, over the din of the bar. “Good to see ya!”&#8221;</p>
<p>Haha, I&#8217;d so read the rest of the rest. Even if the blogger him or herself believes it&#8217;s real or not, usually there&#8217;s quite some creativity which went into it.</p>
<p>Although I agree with some parts of your post there are also definitely those which I disagree on, for example a headline like earn $5000 an hour is something I&#8217;d never read as it simply smells like nothing more than a scam from miles away.</p>
<p>Or inserting affiliate links, I always check where links are heading before I click first, especially if it&#8217;s not stated that it&#8217;s an affiliate link I see it as rude trying to lure people into pyramid schemes like that and I just stop reading the post, if the blogger does it too much I stop reading the blog at all.</p>
<p>Your points were good though, many of the things which I&#8217;m still trying to teach myself step by step. It&#8217;s going in very little babysteps though.</p>
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		<title>By: Dustin</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3773294</link>
		<dc:creator>Dustin</dc:creator>
		<pubDate>Thu, 10 Jul 2008 04:53:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3773294</guid>
		<description>Joel: And until just now, one of the most modest! Thanks!</description>
		<content:encoded><![CDATA[<p>Joel: And until just now, one of the most modest! Thanks!</p>
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		<title>By: Joel Falconer</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3773291</link>
		<dc:creator>Joel Falconer</dc:creator>
		<pubDate>Thu, 10 Jul 2008 04:51:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3773291</guid>
		<description>Dustin, you know what always strikes me about your work when you write on the topic of blogging? Not only that your content is excellent, but that you&#039;re teaching new bloggers by example, not just by what you&#039;re saying. You&#039;re one of the best in the blogosphere, mate.</description>
		<content:encoded><![CDATA[<p>Dustin, you know what always strikes me about your work when you write on the topic of blogging? Not only that your content is excellent, but that you&#8217;re teaching new bloggers by example, not just by what you&#8217;re saying. You&#8217;re one of the best in the blogosphere, mate.</p>
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		<title>By: Dustin</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3773227</link>
		<dc:creator>Dustin</dc:creator>
		<pubDate>Thu, 10 Jul 2008 04:35:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3773227</guid>
		<description>Ari&#039;s right -- please, people, there is *NO* DustinHost -- Iw as making it up as I went along!</description>
		<content:encoded><![CDATA[<p>Ari&#8217;s right &#8212; please, people, there is *NO* DustinHost &#8212; Iw as making it up as I went along!</p>
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		<title>By: Ari Herzog</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3773095</link>
		<dc:creator>Ari Herzog</dc:creator>
		<pubDate>Thu, 10 Jul 2008 04:09:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3773095</guid>
		<description>Dustin, you refer to DustinHost for people registering a domain. I&#039;m all set in that department but neophytes may be confused as there is no registrar with that name.</description>
		<content:encoded><![CDATA[<p>Dustin, you refer to DustinHost for people registering a domain. I&#8217;m all set in that department but neophytes may be confused as there is no registrar with that name.</p>
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		<title>By: Dustin</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3772892</link>
		<dc:creator>Dustin</dc:creator>
		<pubDate>Thu, 10 Jul 2008 03:11:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3772892</guid>
		<description>Evan: I thought a lot about the objections you&#039;re raising, and in the end, I decided that what journalists do isn&#039;t all that different from what good copywriters do. At least the kind of long-form journalists that write for magazines like Harper&#039;s, Atlantic, New Yorker, etc. 

There is a place within blogdom for the simply information: who, what, when, where, why, the whole journalism 101 thing. But that&#039;s rare -- the tech news site, the fast-breaking political filter site, etc. Most bloggers seem to model themselves after the feature writers whose articles don&#039;t just inform (not that that&#039;s any small thing) but *make sense* of our world. And those articles tend to follow pretty much the same rules. They open with a concrete image (&quot;Barack Obama didn&#039;t always want to kiss babies. But when Mathilda Livingstonertherhouse of Madge, OH held up her baby...&quot;) and &quot;sell&quot; a particular way of viewing a set of events. The best ones walk you through, point to point, to the seemingly &quot;natural&quot; conclusion.</description>
		<content:encoded><![CDATA[<p>Evan: I thought a lot about the objections you&#8217;re raising, and in the end, I decided that what journalists do isn&#8217;t all that different from what good copywriters do. At least the kind of long-form journalists that write for magazines like Harper&#8217;s, Atlantic, New Yorker, etc. </p>
<p>There is a place within blogdom for the simply information: who, what, when, where, why, the whole journalism 101 thing. But that&#8217;s rare &#8212; the tech news site, the fast-breaking political filter site, etc. Most bloggers seem to model themselves after the feature writers whose articles don&#8217;t just inform (not that that&#8217;s any small thing) but *make sense* of our world. And those articles tend to follow pretty much the same rules. They open with a concrete image (&#8221;Barack Obama didn&#8217;t always want to kiss babies. But when Mathilda Livingstonertherhouse of Madge, OH held up her baby&#8230;&#8221;) and &#8220;sell&#8221; a particular way of viewing a set of events. The best ones walk you through, point to point, to the seemingly &#8220;natural&#8221; conclusion.</p>
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		<title>By: Evan</title>
		<link>http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/comment-page-1/#comment-3772798</link>
		<dc:creator>Evan</dc:creator>
		<pubDate>Thu, 10 Jul 2008 02:44:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/07/10/nine-signs-of-an-effective-blog-post/#comment-3772798</guid>
		<description>Well, here&#039;s the contrarian viewpoint.

I think we should model our writing on journalism not advertisements.  At least for those of us who want to give information and not just sell stuff.

Of course we will hear lots from those who believe in copywriting - they are advertisers after all.  But I think people get rapidly tired of reading ads.

There is some good advice they have though - writing readably and so on.  But journalism has all the advantages and none of the drawbacks of writing ads.</description>
		<content:encoded><![CDATA[<p>Well, here&#8217;s the contrarian viewpoint.</p>
<p>I think we should model our writing on journalism not advertisements.  At least for those of us who want to give information and not just sell stuff.</p>
<p>Of course we will hear lots from those who believe in copywriting &#8211; they are advertisers after all.  But I think people get rapidly tired of reading ads.</p>
<p>There is some good advice they have though &#8211; writing readably and so on.  But journalism has all the advantages and none of the drawbacks of writing ads.</p>
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