Comments on: 6 Tips for Promoting Your Consulting Services on a Blog

By: Rob Artwerk

Rob Artwerk — Wed, 18 Jun 2008 13:57:06 +0000

Darren, thanks for the thorough article, I’ve been showcasing some of my latest works through a flickr feed that houses my portfolio. The one thing I could improve are the calls to action that you outline. Banner ads and the About Me page are brilliantly simple and effective. Nice.
Rob.

By: Thriveal

Thriveal — Thu, 29 May 2008 01:37:51 +0000

Good stuff!

I’ll update my About Me page.

Thanks, Jason M. Blumer

By: Raag Vamdatt

Raag Vamdatt — Wed, 28 May 2008 20:39:06 +0000

I guess having an “About Me” page and a testimonial page would work great.

The content that you present on your blog would be like a free sample for your prospective clients – if they like it, they’ll want to get personal, dedicated help from you. And the “About Me” page can provide the details of the services that you offer for a fee. A testimonial page would be icing on the cake :-)

On further thought, many of the reader comments can themselves act as testimonials!!

By: Nick R Thomas

Nick R Thomas — Wed, 28 May 2008 13:47:10 +0000

Since last August, I have been writing a blog about my public speaking engagements. Every post includes at least one valuable presentation skills tip for speakers at all levels (I have just published my 200th tip!)

There are also web pages which advertise the various presentation skills consultancy and speechwriting services I offer but it is the blog entries, every one a case study of a presentation I have just given or my opinion of some public speaking-related item in the news, which I believe best advertise my abilities and services as well as offering a useful free resource for speakers and giving me the opportunity to thank those who have booked me for their hospitality (Mission Statement: Acknowledge, advise – and advertise!)

Speechwriting work and plus the odd booking for talks are now coming in.

I do carry Adsense which shows competing services but I honestly believe that a combination of good value fees and the knowledge I demonstrate in these blog posts mean that I stand the best chance of getting the job – as well as a little revenue from the ads! Testimonials are added as they come in.

By: Ryan McLean

Ryan McLean — Wed, 28 May 2008 13:27:33 +0000

This is a great post Darren,
I run a financial blog, and even though I am not a financial ‘advisor’ I would one day in the future love to offer training services/conferences for people who read my blog.
All these tips will help me in the near future.

By: Evelyn Lim | Attraction Mind Map

Evelyn Lim | Attraction Mind Map — Wed, 28 May 2008 13:00:08 +0000

This post offers very useful advice. I was just wondering myself how best to go about promoting consulting services on a blog. Many thanks!

By: jhay

jhay — Wed, 28 May 2008 12:21:47 +0000

Another possible way is to blog about your experiences doing consulting jobs and how you’ve won the day for your client. Chris G does a good job at it.

By: Daniel

Daniel — Wed, 28 May 2008 05:07:07 +0000

Hi Darren,

I’m an Italian nanopublisher, very very thanks for your post and your problogger.

Good Work Forever!

Daniel – GennitronSviluppo.com

By: GirlPie

GirlPie — Wed, 28 May 2008 03:10:45 +0000

Nice round-up of the key inclusions, but lots tougher when the consulting service is confidential, creative, and covers a variety of professions in one field. Thinking I’d better look for marketing/blog tips for a parallel professional, like a Therapist (in the “nothing wrong with it, but it’s nobody’s business” tone.)

Can anyone point me to posts/blogs that may touch on this? Any personal experience with this challenge?

Thanks for the smart checklist, Mr. Rowse!

By: Andrea >> Become a consultant

Andrea >> Become a consultant — Tue, 27 May 2008 22:41:39 +0000

My blog for my marketing company brings in a ton of business. Some people like the way I think, whereas others just find it through stumbling in from a search engine. I highly recommend using a blog if you’re a consultant (or wanting to become one).

By: Terra Andersen

Terra Andersen — Tue, 27 May 2008 20:59:03 +0000

These are all great tips. I generally give the best advice on my blog that I can, and that generally leads to clients approaching me for help. I find that the better I present myself, the better chance I have of gaining clients, although this isn’t the primary goal of my own blog.

Thanks for sharing! *=)

By: Andrea

Andrea — Tue, 27 May 2008 20:14:25 +0000

I do a lot of the above in a highly specialized niche and I have more business than I can handle. :D

By: Selene M. Bowlby

Selene M. Bowlby — Tue, 27 May 2008 20:02:18 +0000

Thanks for the tips! I’m currently working on trying to incorporate links/info about my web design services into some of my blog posts… without being overly pushy.

A very fine line, I’m sure – while you want to promote yourself, you don’t want to do it too much and turn off your readers. This is the thing I’m currently focusing on – I’m sure I’ve got a lot to do to perfect this Art… hopefully sooner rather than later! :)

By: Make Money Talks

Make Money Talks — Tue, 27 May 2008 19:46:38 +0000

Great tips, very helpful,
thanks Darren!

By: hemu

hemu — Tue, 27 May 2008 19:37:05 +0000

Hwy Darren, Its not only useful for consultant or blogger and also for non blogger webvilles.