Written on May 20th, 2008 at 05:05 am by Darren Rowse

12 Traits of Successful Bloggers

Featured Posts, Miscellaneous Blog Tips 109 comments

I was just doing an interview on an Aussie radio station and was asked to name some traits of successful bloggers. My initial reaction was to giggle - because no two successful bloggers are the same - however as I began to answer I realized that there are some common traits among bloggers who gain popularity. Here’s a list, presented in no particular order, of some of the traits of successful bloggers that I observe:

1. Creative and Playful

PlayfulnessOne of the things I love about blogging is that it can be a very playful space. Bloggers who find new ways to communicate old truths and that have the ability to surprise their readers with fresh perspectives and means of communication often find themselves on a fast track to a wide readership. Also, in the midst of ‘playful’ experimentation new discoveries come that help a blogger to develop in maturity and influence in their niche.

Image by Yelnoc

“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” - Edward de Bono

2. Innovative

InnovationOften ‘innovative’ is used to describe a blogger’s use of technology - but it goes well beyond this. Innovative bloggers are those that are able to extend and explore their topic in ways that others are not. They are thought leaders and forge into new ground not only in the way that they present in what they say.

“Innovation distinguishes between a leader and a follower.” - Steve Jobs

3. Connectors

ConnectedMost successful bloggers that I’ve interacted with have an insatiable desire to connect with as many people as they can. They have an ability to connect not only with their readers but other bloggers and key people in both the online and offline world. Their networks are often far reaching - enabling them to draw on all kinds of relationships when needed.

“It’s not what you know but who you know that makes the difference.” - Anonymous

4. Community Enablers

CommunityThere are many blogs with great information - but it’s those that are able to draw in and build up a community of passionate and energetic people that often go to the next level. Readers are no longer satisfied just to consume content - they want to participate and belong online. Successful bloggers don’t always actively participate in or lead the community aspect of their blogs but they do have an ability to attract other community builders and to empower them to build a community around the content on the blog.

“Call it a clan, call it a network, call it a tribe, call it a family: Whatever you call it, whoever you are, you need one.” - Jane Howard

5. Information Mavens

MavenSuccessful bloggers are often quite addicted to the gathering of information. What sets them apart from other information gatherers is their ability to filter the vast quantities of information that they collect and to identify and communicate that which applies to others.

Image by dsevilla

“What sets Mavens apart, though, is not so much what they know but how they pass it along. The fact that Mavens want to help, for no other reason than because they like to help, turns out to be an awfully effective way of getting someone’s attention.” Malcolm Gladwell (Tipping Point).

6. Communicators

CommunicatorSome might think that this point is all about bloggers having the ability to write well - but that is only part of being a good communicator. Successful bloggers have a knack of knowing connecting with readers that goes beyond the way they use words. Good communication has more to do with knowing your audience and connecting with their needs and desires. Successful bloggers have the ability to trigger some sort of response in their reader.

“The two words ‘Information’ and ‘Communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” - Sydney J. Harris

7. Interest

InterestedBloggers know how to be interesting - but being interesting starts with being interested. Most successful bloggers that I’ve met would blog on their chosen topic for free - because they have some kind of passion or interest in it themselves. This energy that they have for their topic shines through and is infectious to others. It’s one of the main reasons that readers are drawn to them.

“There are two levers for moving men: interest and fear.” - Napoleon Bonaparte

8. Entrepreneurs

EntrepreneurSuccessful bloggers are always on the look out for opportunities to go to the next level. They leverage what they currently have to grow something more. They don’t just rely upon others to make their dreams a reality but are self starters and ‘doers’ that go and get what they want.

“The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities.” - Michael Gerber

9. Originality

OriginalityIt is difficult to be unique in the blogging space but successful bloggers find ways to make what they do stand out from the crowd. They develop a distinct voice, use media in different ways and develop their own unique spin on life that sets them apart from the rest.

“Eveyone is a genius at least once a year. A real genius has his original ideas closer together.” - Georg C. Lichtenberg

10. Perseverance

StickabilitySuccessful bloggers know that it takes time to grow a blog and look past those initial awkward months (and longer) after a blog is launched to motivate them to persevere. They do know when to give up when something isn’t working but also have an ability to develop their blog’s with focus and discipline and unswerving conviction over the long haul.

“If at first you don’t succeed, get a bigger hammer.” - Alan Lewis

11. Focus

Focus-1What strikes me about many of the most successful blogs out there is that in a time where there’s an incredible development of new technology happening that many of them don’t allow themselves to get distracted by it. Yes they experiment and play with new ways of delivering content to readers but they don’t become distracted from their core task of producing useful and engaging content for readers. Being able to identify what matters most and sticking to it is so important - particularly in a medium with so many time sucking distractions.

“Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.” - Swami Vivekananda

12. Curiosity

CuriosityLastly, one of the traits that I see in many great bloggers is a restlessness and a dissatisfaction with the current state of play in their world/blog/industry. They are not content to sit comfortably but are always exploring, pushing boundaries and experimenting. They are curious people who are always asking ‘what if….?’ - a question that leads to all kinds of discoveries and possibilities that the rest of us could only dream of discovering.

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” - Walt Disney




109 Responses to “12 Traits of Successful Bloggers”

  • MyCartoonMonsters

    May 20th, 2008 6:24 am

    Interesting post. It is just this sort of thing that I have been reading over the last month or so as I am planning to launch my own blog in the near future. I particularly like No.5 “Information Mavens” and can see this trait in me more than any of the others. No.10 may be a problem but I hope not.

  • Really enjoyed this, Darren. It somehow keeps me motivated!

  • If a blogger really wants to be successful, he or she has to take a long view. And I mean years, not months.

  • No wonder I struggle to blog most days…I’m often the opposite of these traits but every so often things fall into place.

    I might also suggest that a blogger has to be patient. Something I’m not, but slowly learning to become.

    Nice list - thank you.

  • Great list, and I agree. I love that you added curiosity - so true in a world of copy cats!

  • I put a lot of weight on focus and perseverance.
    Regarding one of your older polls I believe, you said that between your readers there are quite some with a huge - lifetime - experience. If that does not stand for focus and perseverance, what else? ;)

    Thanks for a good reading!

  • I agree with Alex - perseverance is key.

    Besides the outline of what makes a successful blogger, I really enjoyed the images you used in this post - a good example of #1 - being creative. ;)

  • These are crucial traits indeed; they’ll add immeasurably to ANYthing yet a blog[ger] w/out any of these is tangibly lacking something. I’m really glad you got prompted to consider what ’successful’ bloggers have in common as this addresses a different kind of success than monetary. While that’s always a marvelous (& oft hoped for) byproduct, as #7 touches on, it can’t be the [only] goal.

    I love reading blogs where there’s an obvious connection between the content & its writer; that, in turn, connects w/me. As Michael Fowke clarified above, it’s a long trek & should be. These traits will not only infuse quality into your blog’s content but will make that trek enjoyable.

    (|_|*cheers*|_|)
    “Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.” ~ John Quincy Adams

  • Also the ability to allow controversial comments and commenters with personality to contribute….

    Nothing is more boring than constant nice - ‘I agree’ replies.

    But some Bloggers are so insecure that they will not accept anything except the most civil or replies - so many passionate disagreements are never experienced (which usually makes the blog more intriguing)

  • Yep, that is me. It is the same traits needed to be a business owner.

  • Being passionate about your topic is of utmost importance. If you aren’t, there is no way you will stay in it for the long haul. From everything I’ve read from successful bloggers, it takes many months if not over a year in some instances to start seeing great success from a blog. If you can’t stick it out that long, then you won’t have a chance. And if you aren’t passionate, you shouldn’t even try it.

  • You forgot the most important trait of all - they religiously read problogger.net

  • Simply GREAT tips are presented in this post. Thank you for sharing this with us!

  • No wonder successful bloggers are such interestin’ folk! They have natural people skills, savvy minds, inner strength, a unique vision of the world they can communicate to others, and a heart for their work/play.

  • We learn a lot from successful bloggers. Thanks for the tips.

  • The link to this post says 11 traits. :-p Really good post though!

  • Awesome post! I hit all 12. Haha, just kidding, but I did find myself realizing on every point that I have a desire to be all those things. So I’m on the right track, right? :)

  • Patience, patience, patience… Good things will come to the blogger who learns and perseveres… but it takes patience !!

    It’s nice to hit that big one out of the park… but that’s the exception… the majority of us need to be patient.

  • Thanks for the wisdom, once again! Your site is amazing and it’s greatly benefited by own blog. All the best….

  • Of the 12 traits of Successful Bloggers, I would suspect that these traits in equal balance offer the highest success. Vision and intuition are also needed (and probably fall somewhere within the 12 traits).

  • I think all of ideas are definitely key to good blogging techniques. I think I would also like to add good problem solving skills and understanding. I believe one of the true desire that everyone wants and dont feel get enough of in this life is maybe just a lil understanding, so I think understanding many problems, people and life situations is key to successful blogging as well though I am new to the blogging world. I do believe I can possess many of the skills and reach and help many of people and I hope to do so. If anyone wuold like to give a lil more advice on thtechnical side it would be greatly appreciated. I would say that is a skill I may be a lil rusty on.

  • This is a great list–and something worth sharing broadly. I think it would be great if you delivered a bunch of these as video tips.

  • Great list of characteristics, thanks for that article. I have an odd question though… Where did you find your illustrative graphics? Those are great and creative stock photos.

    Thanks!

  • awesome list! i’m proud to say I can check most of these off, but someimtes i lose focus, and sometimes i’m not terribly good at networking/communicating.

  • Well Said !

  • I think I am great at a lot of these things, which is what is making my financial blog grow and see success (which I am very pleased about).
    However, I feel that I struggle to create a sense of community. I don’t really know how to do that and do that well.
    Would anyone know how I can do that more effectively on my blog?

  • One of the better individual blog posts I have read as I am just getting into blogging more serious! Thanks for the tips and will definitely be back to visit your site more as you have so much on your site! Keep up the good work!

  • Darren, thank you again…and the truth will set you FREE!
    When I read your posts I get inspired to do better.

  • The next would be figuring out which one of these best describes each of us (and our blog)…

  • Useful info… seems so obvious after you read it, but so hard to come up on your own… THANKS!

  • You are inspiring. I just started my blog a week ago and am already loving it. Thanks for the ideas and advice.

    - Ben

  • i really agree on interest, perseverance and curiosity because as a blogger myself, it takes a lot of hardwork for you to make your blogs a hit no matter how stiff the competition is

  • Thanks for this , very motivating I can see myself in most of these areas.

  • If a blogger really wants to be successful, he or she has to take a long view. And I mean years, not months.

  • Hi Darren, Good post. Problogger has been a great source of inspiration for my blogging life.

  • This is a pretty common question…how a good blogger should be? Personaly I do think that the most important aspect is to be creative.

  • Loved this! Your points validated that you can experiment with something a little new and adventurous and it’s still OK. After two years of blogging for fun, I’m finding it’s a nice supplement to my website and online email newsletter yet I can use a difference “voice” and style than I do with my other writing.

    I love your site and recommend it to everyone I know who wants to start a blog or improve their existing blog. Thank you!

  • Hello Darren,

    You know I was always wondering where do you get these pictures from? Awesome topic but pictures are the best in my opinion

  • Creativity and originality are very important especially in a very crowded niche.

  • Good post… I Twittered it, maybe you will see some extra traffic, Lord knows, you need the traffic, you poor thing ;-)

  • Wow Darren, we must have some sort of mind-meld, regarding curiosity, at least.

    I posted this within 20 minutes of you exploring curiosity as a necessary trait in bloggers: http://onlinemarketerblog.com/2008/05/20/how-to-be-an-a-list-blogger-curiosity-part-3/

    Loving the book by the way - thanks for all your work!

    DJ
    @MarketerBlog

  • Yes he definitely needs the traffic Darla. Love the pictures.

  • I love the picture you used for entrepreneur, freaking hilarious.

  • For me, perseverance has been key. My first few years trying to become successful on the web were miserable because I jumped around from opportunity to opportunity. Finally, I had enough, and FOCUSED on one opportunity that I’m passionate about. I’m still at it 2 years later, and hopefully for many more.

  • Very good article. Sometimes you don’t need all. The most important I see is to be a entrepreneur and I think that you are born with this.

  • I like the fact that you added “creativity and playful”. If you look at blogs that are in the same niche, those that stand out tend to show some humor in their content. Information shared may all be about the same as in other blogs but it is the uniqueness in the presentation that makes the difference.

  • Great advice Darren. Perseverance is key.

  • Focus is key. I’m still trying to find something to focus on. I think that once I do that, I’ll be able to accomplish my goals. Thanks for the post!

  • Nice post, good to remind yourself when you are blogging at 1,000 MPH.

    R

  • Aloha! Excellent post. Thomas Edison said that the way to come up with a good idea is to have a lot of ideas, period. (I’m paraphrasing.) I wonder how much of your success you attribute to volume.
    Best,
    Jody Reale, over at http://www.thehawaiitraveler.com

  • Great information- especially for aspiring writers and bloggers like myself.
    This gave me affirmation that I’m on the right track!

  • I was trying to choose a favorite point, but they are all so good, I can’t decide, but #5 - Information mavens caught me eye, as I love to research..

  • Another great list, Darrren. I made my own list around half a year ago. Although I only listed 5 traits, I am happy most of them were here in your list.

    However, I wish I could add a trait from my list that I see in you, but you did not include here in your list - Generosity.

    It’s your being generous that I like most. Your unselfish way of sharing of information is what makes you big to me. This is what other experts do not realize. If they share free information, many will learn from them.

    These bloggers who learned a lot will spread the word and the expert’s name will of course be shared too. That’s simple logic but only few understands it.

    http://wherebloggersandhumansmeet.blogspot.com/2007/12/five-qualities-of-successful-problogger.html

  • I really like this post. Im currently experiencing writers block in my blogs and this helps put things in perspective

  • A good, at a glance list. Thanks Darren.

    I would just like to add one more thought. You’ve got to love what you do.
    I suppose the general term would be “passion”! Sure your passion will come through in your writing, but it is your passion that will keep you plugging away when no one is coming back, no one is commenting, and no one is linking to you. :-)

  • Great tips for full time bloggers. But for part time bloggers, it’s not easy to do it especially trait number 11 “Focus”.

  • Just as I am losing steam to go on with blogging, I read this. Thanks to you, I just realized I could be better by developing the traits I have that you have written here.

  • This is really great information. Always a good read with these posts. I really enjoy your input Darren, Thanks. I believe reading your blog has already helped me in the ways I look at my existence in the blogosphere.

    Art

  • Great points, Darren.

    Regarding point 3, it’s not who you know or even who knows you. It’s who knows what you know.

  • I agree you must have strong focus and provide your readers a reason to read your blog. You must be a maven of information with the ability to communicate this info among your network. It takes time and perseverance and most will not make it through the initial months, but for those who do the rewards are great.

  • I guess #5 explains why there are so many librarian bloggers! :)

  • u rule my world !

  • Great list, I can see many of my traits there. I’ll take that as a sign of good things yet to come! Thanks for the insight!

  • Along with Steve Pavlina , you are my inspiration.. :)

  • Darren, you are da man! Excellent post! Don’t worry I already tagged it in del.icio.us and gave it a thumps up in Stumble Upon. Keep em coming!

  • Wow! I keep trying to think of another great trait but you’ve covered them all.

  • Thanks for that post. I am new to blogging and your post has made me realize my posts are too dry and too much like an article submission. I will follow your advice.

    Regards,
    David

  • being passionate about your topic is one of the most important factors i have ever seen

    it is so obvious when someone is putting their heart and soul into a blog. their proximity to the subject and expertise are conveyed easily via multiple aspects, and you delight in subscribing to their feed in order to see what relevant issues they will address next

    thanks again for the great tips Darren :)

  • Great information. Nice to know that I am somewhat on the right track - Nards

  • Darren — These are awesome. I think we all know this intuitively but seeing it on paper, printing it out (in my case!), is a different experience. Thanks!

  • very good advice, thanks, I will try these myself

  • I really enjoyed this post! I have two blogs, a personal blog on blogger (http://tbkksmom.blogspot.com), and a business blog on WordPress (http://marylutzprovbs.com). I don’t have time to read every article you write (I wish I did!) but the ones that I have read are very useful and I have used some of the tips on my blogs. I am just starting my Virtual Assistant business and really interested in making money from my blogs as well.

    Thanks again for the great tips!

  • I totally agree on those traits. As a blogger myself, I try to practice those traits to better myself in blogging not only for myself but also for the information others are seeking.

  • Very good points and patience is the key - thank you for sharing!

  • Fantastic Darren,
    Really good points, and what i love is how you have presented this post, the images make each point stand out so well

  • Fantastic post! I think focus and daily posting to your blog will take you a long way.Work on linking is also important.Original ideas are also important, but so difficult these days with so much competition.

  • I was completely encroached upon by the contents of this entry.

    Not only were the twelve suggestions thought provoking, but also appeared to be practical.

    Great read!

  • Great list. To me, it’s largely about communication and business, but curiosity is a major fuel to the fire of good writing.

    My latest post is all about curiosity, how to get it, how it multiplies, and how it can help you see unexpected connections in the world around you. It’s a quality sometimes overlooked, but important nonetheless - and life-giving for a writer.

    -The Academic Eccentric

  • Darren, I don’t comment here a lot, but I wanted to say that this post is spot on. It’s uncanny. ALL of these are requirements to do well with blogging. I’m weak on point #1, I think, and it’s something I’m working on…

  • Thanks for the great tips. Some excellent insight into something new to many of us.

    Looking forward to trudging along, figuring things out!

  • Great post! I hadn’t considered some of them. More to ponder!

  • great list!

    and I completely agree with #5; there are so many blogs with tons of information that isn’t filtered: i.e. boring

    the greats always have a knack for saying interesting things in a concise way

  • It looks like there are many aspects of creating a great blog site. I think that the most important part is to be persistent with the blogs. It can take a long time to build something from scratch.

    I think that there isn’t one particular way of doing things, however. That is why I like your list of twelve because it can be one or twelve or more to successfully run an informative blog site.

    Finally, the marketing aspect of a blog is important, as you mentioned - SEO is quite an interesting arena for blogs. If SEO is good, good chance to get much traffic. If SEO is bad, marketing the blog sites may be difficult.

    - VentureBlogster

  • Perseverance is key. As well as focus and being creative. Being informed and curious speaks to the information maven trait. I’m constantly pouring through articles and RSS feeds for the latest happenings, tips, on the topics that interest me or for what may interest my readers. Unless there is passion behind what you are trying to accomplish you will quickly encounter burnout.

  • IMO the two which make the others work are ‘perseverance & focus’ … They should have been in 1 sentence …

    Without these two, the rest of the qualities will be bottlenecked …

    Lex

  • wow…
    nice reviews, great list.
    this keep my passion growing.
    thanks

  • Great List! Thanx for keeping me motivated! Whenever I’m upset with my daily activities, I just have a look at you blog. This keeps me motivated.

  • I think originality is one of the most important parts of being a successful blogger because it helps you stand out from the crowd.

  • I’m very new to blogging. Read the 12 steps to successful blogging. Very,very cool………………

  • These are the same traits as some of the best companies outside of blogging so it’s no surprise to me that the same would be true of successful bloggers. In any endeavor the best people are always pushing the button, thinking about how to make things better, how to grow, how to keep the edge against the competition. What makes a great blogger is the person willing to committ to these things with a constant thirst, just like the best athletes, poker players, and CEO’s of our time.

  • Really funny photo, more than the article.

  • As I read through those different characteristics, I see a few that I’m good at and many more that I need to work on. Thanks for the post and getting me thinking about myself, AGAIN!

  • Each point is so matching with images of it. May be I could use some flickr images too on my blog post. You are so inspiring me Darren..

  • Great list, and I see a lot of that in my own blogging.

  • As I read through the various comments in this thread, I considered that perhaps some of us could use a source of ideas we can tap into for blogging or other options to make money online. It goes without saying that what ever your choice it should be well suited to you as an individuals.

    If anyone is considering their possibilities with online income potentials and opportunities, well-known journalist and television host, John Daly, utilized his expertise to create an online series of interviews with creators of online marketing programs with a track record for turning some people into millionaires.

    The obvious benefit of this approach is that individuals actually get to see and hear the people behind these successful programs.

    ‘The Real Money Show’, http://www.realmoneyshow.com, is designed to help anyone, with the interest, to find an online business well suited for them and give them the opportunity to live the lifestyle they decide.

    The credibility of this online resource is reinforced by the fact that ‘The Real Money Show’ does not endorse anyone or any particular program.

    These five to ten minute interviews allow people to read, watch, listen, and make an educated decision.

    I hope someone finds this resource of practical value.

    Should anyone have any questions regarding this resource, please contact me at info@johndaly.tv.

  • As the author of a newish blog, I found this to be very helpful. Thanks for posting.

  • Great post! My favorite one is “originality.” So many blogs are highly forgettable - 10 minutes after leaving them you forget you were ever there. Not good.

    I love to see bloggers who set themselves apart from the rest. They’re the ones I’m drawn to.

  • what a great read!

    useful info especially for someone like me.

    thanks!

    Roy
    The Struggling Blogger

  • Great post. Keep it up! :)

  • Great point! I think the perseverance one is what stand out to me. I have started multiple blogs just to lose interest and give up. I have to keep in mind that blogging is an investment of time, and It’s not by any means a get rich quick scenario. It is just so depressing to log into my adsense account to see $0.00 earned today lol. But I’ve spent a lot of time on my new blog and plan on keeping at it. Check it out and leave any feedback (constructive criticism please). Http://.technologycurrent.com
    It’s about current mobile technology. Enjoy

  • Whoops… Its http://www.technologycurrent.com

  • Hiya,

    Just read your post on the attributes of a successful blogger. Quite inspiring. Newbie bloggers like me need to read such posts often.

  • I’m hooked! I read one post on your blog then another, then another, then…

    My children are banging at the door wanting to come in, but I’m holding them at bay until I finish this post.

    Thanks for such an informative blog. You are very inspirational. Ooop, the little buggers got in the room. Guess I’ve got to go and feed them. I’ll finish reading your blog a bit later on when they’re asleep.

  • I really feel that this is what I was meant to be doing with my time, before I knew about the internet I was an unfocused mess, now I know what to do with my interests and how I can help others who share the same interest too.

    Cheers for the many posts you do, you have certainly helped my blogging no end, with inspirational posts of your own.

  • Great post.

    I think to be a successful blogger you have to be extremeley dedicated, self motivated, and well organised. At the start of every year I create a “blog plan” where I write my targets, aims and objectives for the next 12 months.

    This motivates me and I have to say I’ve achieved all of my goals, but struggle with some of my targets.

  • Hi,

    I skimmed through the points of this article and found them layed out in an accessible manner, namely why one should pay attention to them.
    Of course that it’s easier to say than to put them in practice, especially after a day’s work.
    Nowadays, everyone is trying to make some easy money and of course that it’s natural that blogs about making money online have more readers. On the other hand there’s more competition and at the end quality speaks higher.
    After reading a good amount of opinions on how to get readers, I’ve come to conclude that the most stable an time proof way is to write interesting articles. Articles with such a quality that will appeal not only to those who care about the theme of the blog, but to almost everyone who stumbles on it.

    Have a nice week,

    José

  • thanks everyone for your comments. I think that together you’ve written something that adds a lot to this post!

  • It was really a nice list and the comments are also very informative.

  • #11 seems the hardest to follow — staying focused.

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