Today Wendy Piersall from Sparkplugging answers my question of about when her blog had it’s Tipping Point.
This is actually a difficult question for me, because there were several tipping points. The first one was the first link I received from an A-List blogger – you. It opened up a lot of doors for me. But obviously, links from A-List bloggers can only take you so far, and can’t really act as a tipping point in and of itself.
Thinking back, it would be an obvious answer to say that when I switched from a blog to a blog network was the major tipping point. But in reality, I was already the top blog dedicated to working at home before that. So I can’t really pinpoint one singular tipping point as “THE” thing that happened to put me on the map.
Instead, there were small, but important, tipping points that worked together along the way:
- The day I changed my editorial decisions from what I wanted to say and based them instead on what readers wanted to read as determined by analytics and reader feedback
- Winning a ticket and going to Elite Retreat, allowing me to meet and work with some seriously talented marketers
- Announcing that I landed a writing gig with Entrepreneur.com based on my previous blogging track record
- Speaking at my first blogging conference, SOBCon ’07
- Changing to a blog network in September ’07
- Changing from eMoms at Home to Sparkplugging in April ’08
Honestly, any one, or even any two of these things wouldn’t have likely been a singular tipping point. It’s the fact that I worked incredibly hard to reach continual milestones, never ‘resting on my laurels’ so to speak. And even now, I’m still thinking “OK, mission accomplished on name change and network expansion. What’s next??”
OK, so there you have it, I think I found it while writing this. The tipping point comes daily when we ask ourselves “What’s next” while simultaneously allowing ourselves to take credit for a job well done. :)