“We have seen that there are a LOT of times and situations where a publisher’s ads simply will not get clicked on. In these situations, it makes the most sense to show graphic ads in order to bring in the most revenue possible.
Right now we have rolled out graphic ads to countries where our publishers are currently NOT making revenue. We have done this because we want to ensure that when we fully launch this in the US (and other revenue-generating countries), that we are bringing in the highest-quality ads that are paying the highest rates.
Our only goal here is to make our publishers the maximum amount of revenue possible. As we move forward, we are fully-focuesed on working out the kinks (and filtering out all of the low-quality, “spammy” ads) in order for this program to be a major success and at the end of the day, our publishers will be receiving bigger checks because of this.”
I’ve already seen a few improvements in the CPM ads. It seems that they have a system in place to weed out the lower quality flashing ringtone ads. I’m hoping it’ll continue to improve to the point where we’ll start seeing brand ads that will not only earn more but ‘fit’ more on most blogs.