LeftTheBox asks “Hey Darren I know you post daily but do you try to post at a certain time each day?”
I certainly do! I not only set myself minimum post numbers each day but I’ve taken it a little further and narrowed down some daily posting windows that I aim for.
Really it comes down to a bit of research and experimentation to work out when the best time to post is (and I suspect it’ll vary from blog to blog depending upon where their audience is situation and even depending upon topic).
For me I attempt to have a fresh post go up on my blog in the morning US time. Here at ProBlogger my audience is fairly global but the majority of readers are in the Americas so I attempt to have something fresh for them for when they get to work, check their feeds over a morning coffee etc. I then also attempt to post something for the end of the day (US time). Then on days that I post a 3rd post per day (it’s usually more of a ‘newsy’ post) I attempt to put that up about 8 hours after the 2nd one just so that posts are evenly spread through the day.
This the frequency that seems to work best for ProBlogger in my testing however it wouldn’t work for everyone. For example I have one friend who runs a sporting blog who posts once per day (around midday for his main audience) during the week but up to 5-6 times a day over the weekend as that’s a time his readers are thinking sports.
I find that posts that go up on weekdays during the day in the US get more traffic and comments than other posts…. however….
Disclaimer – let me finish by saying that while I have obviously given this a little thought (or a little too much thought) that it’s not one of those major things that I’d suggest you invest a lot of time into thinking through. It can have an impact but in a time where a lot of blog readers are accessing blogs via RSS or email subscriptions the time you post may have less impact than you think.
That’s my posting schedule – what’s yours? Do you find that the time you post impacts traffic and comment levels?