@eMarv asks – “how do you establish trust online?”
I’ve touched on this with a few of my other answers this weekend but let me share three thoughts:
- It’s not something that happens quickly – I wrote a post a while back titled ‘Do you kiss on the first date? The Art of Courting as a Blogger‘ that explores how you need to work up to taking your relationships with readers to the next level. Trust takes time to build and you should see every post you make as a way to grow the relationship.
- It is something that is earned - you’ve got to put the runs on the board somehow with your readers to show that you’re worthy of trust. This includes blogging for the long haul, showing that you know what you’re talking about, demonstrating your transparency, going the extra mile for readers etc.
- The recommendations of others are really important - while I can tell you why you should trust me you’re far more likely to actually trust me if someone else tells you that they trust me and recommend that you do too.
Read more on this topic with a series that I wrote on Blogger Credibility.
How do you work to establish trust with your blog’s readers?