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	<title>Comments on: Have AdSense Sliding/Scrolling Text Ads Changed Your eCPM?</title>
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	<description>Make Money Online</description>
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		<item>
		<title>By: Googles2big4us</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3301613</link>
		<dc:creator>Googles2big4us</dc:creator>
		<pubDate>Mon, 05 May 2008 02:15:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3301613</guid>
		<description>I am new to Adsense or Nosense or Nonsense as I have started calling it !

I sort of know what I am have been building websites for 3-4 years so I though this sounded like a good op ! Anyway to the chase, these arrow are not a good thing google has it&#039;s head up it&#039;s own ...  From what I have and read the success to click is to blend it in to your site but the arrow totally screw that up.

But I noticed on my site one of the adds 300x250 Text ad does not have arrows, I C&amp;P in to the next page then 4 ads appear and them nasty arrows ? I don&#039;t understand ? I visited a site called http://www.lockergnome.com and none of his ads have the arrows ?

I looked at his code which is different from mine,  I took some details out like Pub i.d
of his code

google_ad_client = &quot;pub-XXXXXXXXXX&quot;;
google_ad_width = 300;
google_ad_height = 250;
google_ad_format = &quot;300x250_as&quot;;
google_ad_type = &quot;text_image&quot;;
//2007-05-29: Nexus
google_ad_channel = &quot;XXXXXXXXXX&quot;;
google_color_border = &quot;ffffff&quot;;
google_color_bg = &quot;ffffff&quot;;
google_color_link = &quot;0000FF&quot;;
google_color_url = &quot;0000FF&quot;;
google_color_text = &quot;000000&quot;;
google_alternate_ad_url = &#039;http://www.lockergnome.com/includes/adsense_alt_336x280.html&#039;;
//--&gt;




Now my code is below ;


          
                  
            


I just don&#039;t get it ? I want them arrows off I don&#039;t care what anyone says they will effect you in the end.

Another point, google is more than happy to give premium users (20 Mill views)
for the membership, they can get rid of anything they want have &quot;sponsored ads&quot; grey on white background etc... a organic search rip off, but hay thats ok, one rule for you and one rule for anyone else and screw you if you don&#039;t like it.

Always the problem with these big corps, google are far to big, like ebay. We still need to use them as in all fairness there is no alternatives, I am sure some smart guy is gonna tell me they make billions from some other ad company, but lets face it google is the one and I hate it, but what can I do I need them more than they need me :-(

So... anyone knows what the crack is here I would love to know, there is a way without them horrible arrows of text ads anyway.</description>
		<content:encoded><![CDATA[<p>I am new to Adsense or Nosense or Nonsense as I have started calling it !</p>
<p>I sort of know what I am have been building websites for 3-4 years so I though this sounded like a good op ! Anyway to the chase, these arrow are not a good thing google has it&#8217;s head up it&#8217;s own &#8230;  From what I have and read the success to click is to blend it in to your site but the arrow totally screw that up.</p>
<p>But I noticed on my site one of the adds 300&#215;250 Text ad does not have arrows, I C&amp;P in to the next page then 4 ads appear and them nasty arrows ? I don&#8217;t understand ? I visited a site called <a href="http://www.lockergnome.com" rel="nofollow">http://www.lockergnome.com</a> and none of his ads have the arrows ?</p>
<p>I looked at his code which is different from mine,  I took some details out like Pub i.d<br />
of his code</p>
<p>google_ad_client = &#8220;pub-XXXXXXXXXX&#8221;;<br />
google_ad_width = 300;<br />
google_ad_height = 250;<br />
google_ad_format = &#8220;300&#215;250_as&#8221;;<br />
google_ad_type = &#8220;text_image&#8221;;<br />
//2007-05-29: Nexus<br />
google_ad_channel = &#8220;XXXXXXXXXX&#8221;;<br />
google_color_border = &#8220;ffffff&#8221;;<br />
google_color_bg = &#8220;ffffff&#8221;;<br />
google_color_link = &#8220;0000FF&#8221;;<br />
google_color_url = &#8220;0000FF&#8221;;<br />
google_color_text = &#8220;000000&#8243;;<br />
google_alternate_ad_url = &#8216;http://www.lockergnome.com/includes/adsense_alt_336&#215;280.html&#8217;;<br />
//&#8211;&gt;</p>
<p>Now my code is below ;</p>
<p>I just don&#8217;t get it ? I want them arrows off I don&#8217;t care what anyone says they will effect you in the end.</p>
<p>Another point, google is more than happy to give premium users (20 Mill views)<br />
for the membership, they can get rid of anything they want have &#8220;sponsored ads&#8221; grey on white background etc&#8230; a organic search rip off, but hay thats ok, one rule for you and one rule for anyone else and screw you if you don&#8217;t like it.</p>
<p>Always the problem with these big corps, google are far to big, like ebay. We still need to use them as in all fairness there is no alternatives, I am sure some smart guy is gonna tell me they make billions from some other ad company, but lets face it google is the one and I hate it, but what can I do I need them more than they need me :-(</p>
<p>So&#8230; anyone knows what the crack is here I would love to know, there is a way without them horrible arrows of text ads anyway.</p>
]]></content:encoded>
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		<title>By: Reginald</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3246425</link>
		<dc:creator>Reginald</dc:creator>
		<pubDate>Fri, 25 Apr 2008 14:53:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3246425</guid>
		<description>Bontb,

What is your concept of aggressive advertising?</description>
		<content:encoded><![CDATA[<p>Bontb,</p>
<p>What is your concept of aggressive advertising?</p>
]]></content:encoded>
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	<item>
		<title>By: Mickey</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3200901</link>
		<dc:creator>Mickey</dc:creator>
		<pubDate>Thu, 17 Apr 2008 12:30:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3200901</guid>
		<description>Reginald -- Without knowing your colleagues&#039; sites, the answer seems pretty simple: they&#039;re not generating enough traffic.  AdSense doesn&#039;t make your content better or drive more traffic to your site, it simply helps monetize the traffic that you already have.</description>
		<content:encoded><![CDATA[<p>Reginald &#8212; Without knowing your colleagues&#8217; sites, the answer seems pretty simple: they&#8217;re not generating enough traffic.  AdSense doesn&#8217;t make your content better or drive more traffic to your site, it simply helps monetize the traffic that you already have.</p>
]]></content:encoded>
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	<item>
		<title>By: Reginald</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3200779</link>
		<dc:creator>Reginald</dc:creator>
		<pubDate>Thu, 17 Apr 2008 12:09:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3200779</guid>
		<description>Personally, I have had colleagues say that they have been with Adsense for some years now and have yet to generate any income.

In a case like this, whose to blame?  Is my colleagues website so substandard or is Adsense just that difficult to generate income?</description>
		<content:encoded><![CDATA[<p>Personally, I have had colleagues say that they have been with Adsense for some years now and have yet to generate any income.</p>
<p>In a case like this, whose to blame?  Is my colleagues website so substandard or is Adsense just that difficult to generate income?</p>
]]></content:encoded>
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		<title>By: Brandon Lee</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3174185</link>
		<dc:creator>Brandon Lee</dc:creator>
		<pubDate>Sat, 12 Apr 2008 20:09:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3174185</guid>
		<description>Wow, I can&#039;t see much from those charts you posted. After looking at them, I wanted to check out mine and report back here, however the admin is down for 3 hours.  Never seen that before. 

So, going off of memory, I too had a decline in revenue from square, banner, and sky ads yet my traffic is up quite a bit.  However the Link unit I run on my site is the only thing doing really well and is up higher. So I am not sure how this all ties in to the new change or if anyone else is noticing this kind of change.  I still like google adsense, the admin is great and the stats are great.   I have been managing sites for 10 years now on the net and it worries me to see declines since this is my bread and butter.  sigh... please just be a phase.</description>
		<content:encoded><![CDATA[<p>Wow, I can&#8217;t see much from those charts you posted. After looking at them, I wanted to check out mine and report back here, however the admin is down for 3 hours.  Never seen that before. </p>
<p>So, going off of memory, I too had a decline in revenue from square, banner, and sky ads yet my traffic is up quite a bit.  However the Link unit I run on my site is the only thing doing really well and is up higher. So I am not sure how this all ties in to the new change or if anyone else is noticing this kind of change.  I still like google adsense, the admin is great and the stats are great.   I have been managing sites for 10 years now on the net and it worries me to see declines since this is my bread and butter.  sigh&#8230; please just be a phase.</p>
]]></content:encoded>
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		<title>By: thebaglady</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3161801</link>
		<dc:creator>thebaglady</dc:creator>
		<pubDate>Thu, 10 Apr 2008 23:17:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3161801</guid>
		<description>Now you mention it, my CPM went down about 10 to 15% since March.</description>
		<content:encoded><![CDATA[<p>Now you mention it, my CPM went down about 10 to 15% since March.</p>
]]></content:encoded>
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		<title>By: Google Hater</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3160677</link>
		<dc:creator>Google Hater</dc:creator>
		<pubDate>Thu, 10 Apr 2008 19:32:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3160677</guid>
		<description>Adam Curry and John C. Dvorak have also confirmed Adsense revenues are WAY down even though their traffic is up...  I&#039;m telling  you.... it&#039;s time to SELL your Google stock.

Listen starting at around 33:15 minutes into this podcast...

http://www.podshow.com/shows/?mode=detail&amp;episode_id=102705</description>
		<content:encoded><![CDATA[<p>Adam Curry and John C. Dvorak have also confirmed Adsense revenues are WAY down even though their traffic is up&#8230;  I&#8217;m telling  you&#8230;. it&#8217;s time to SELL your Google stock.</p>
<p>Listen starting at around 33:15 minutes into this podcast&#8230;</p>
<p><a href="http://www.podshow.com/shows/?mode=detail&amp;episode_id=102705" rel="nofollow">http://www.podshow.com/shows/?mode=detail&amp;episode_id=102705</a></p>
]]></content:encoded>
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		<title>By: Forrest</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3160667</link>
		<dc:creator>Forrest</dc:creator>
		<pubDate>Thu, 10 Apr 2008 19:30:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3160667</guid>
		<description>I too noticed a dip in CPM not that my blog is making the kind of revenue that yours are but it&#039;s noticeable none the less.  One of the ways I am testing to combat that is to use the image banner rather than the text.  The image banners don&#039;t seem to have the scroll arrows attached.</description>
		<content:encoded><![CDATA[<p>I too noticed a dip in CPM not that my blog is making the kind of revenue that yours are but it&#8217;s noticeable none the less.  One of the ways I am testing to combat that is to use the image banner rather than the text.  The image banners don&#8217;t seem to have the scroll arrows attached.</p>
]]></content:encoded>
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		<title>By: Tamera</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3160301</link>
		<dc:creator>Tamera</dc:creator>
		<pubDate>Thu, 10 Apr 2008 18:19:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3160301</guid>
		<description>Sometimes we have to be patient and wait in order to see if something works. I don&#039;t mind it. It provides more options.</description>
		<content:encoded><![CDATA[<p>Sometimes we have to be patient and wait in order to see if something works. I don&#8217;t mind it. It provides more options.</p>
]]></content:encoded>
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		<title>By: Carleenp</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3160248</link>
		<dc:creator>Carleenp</dc:creator>
		<pubDate>Thu, 10 Apr 2008 18:06:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3160248</guid>
		<description>I noticed the scroll ads on my blog on and off well over a month ago, maybe even several months. So I must have been one of the sites that they were testing it on. I can&#039;t say that I noticed any real difference in my earnings, which seem to remain about the same, with slight growth accounted for by traffic increases.  

I did have a period of a week with a bit lower than normal earnings, and it was around the time the feature was formally released, but I also had run some material that led to less relvant ads during that week, plus I was getting a somewhat obnoxious graphic banner ad that didn&#039;t pay well per click. So I think that week was attributable to those. factors. I seem to be back to normal now.</description>
		<content:encoded><![CDATA[<p>I noticed the scroll ads on my blog on and off well over a month ago, maybe even several months. So I must have been one of the sites that they were testing it on. I can&#8217;t say that I noticed any real difference in my earnings, which seem to remain about the same, with slight growth accounted for by traffic increases.  </p>
<p>I did have a period of a week with a bit lower than normal earnings, and it was around the time the feature was formally released, but I also had run some material that led to less relvant ads during that week, plus I was getting a somewhat obnoxious graphic banner ad that didn&#8217;t pay well per click. So I think that week was attributable to those. factors. I seem to be back to normal now.</p>
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		<title>By: MTO</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3160201</link>
		<dc:creator>MTO</dc:creator>
		<pubDate>Thu, 10 Apr 2008 17:57:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3160201</guid>
		<description>Noticing a huge decrease in CPM after this change.
My conclusion is that those same people who click on the sliding button and then click on an ad would have clicked on one of the first ads if not given the option to see more. Hence the value of the clicked ad is lower the further they click.

Bad thing, especially considering CTR does not seem to increase at all.</description>
		<content:encoded><![CDATA[<p>Noticing a huge decrease in CPM after this change.<br />
My conclusion is that those same people who click on the sliding button and then click on an ad would have clicked on one of the first ads if not given the option to see more. Hence the value of the clicked ad is lower the further they click.</p>
<p>Bad thing, especially considering CTR does not seem to increase at all.</p>
]]></content:encoded>
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		<title>By: Luis</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3160178</link>
		<dc:creator>Luis</dc:creator>
		<pubDate>Thu, 10 Apr 2008 17:53:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3160178</guid>
		<description>I&#039;ve actually seen an increase. I don&#039;t think the arrows are all that awful. If anything it will cause curiosity in the reader leading to interaction with the ad unit increasing the chances of a click to occur. As far as the arrows making it obvious that it&#039;s an ad I think most people are quicker to see the &quot;ads by google&quot; then 2 small almost translucent arrows.
I doubt this will have a negative effect on revenue, but like they said before only time will tell.                                                                                                                   - Luis Gross Topbusinessreviews.com</description>
		<content:encoded><![CDATA[<p>I&#8217;ve actually seen an increase. I don&#8217;t think the arrows are all that awful. If anything it will cause curiosity in the reader leading to interaction with the ad unit increasing the chances of a click to occur. As far as the arrows making it obvious that it&#8217;s an ad I think most people are quicker to see the &#8220;ads by google&#8221; then 2 small almost translucent arrows.<br />
I doubt this will have a negative effect on revenue, but like they said before only time will tell.                                                                                                                   &#8211; Luis Gross Topbusinessreviews.com</p>
]]></content:encoded>
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		<title>By: Stephane - YulMedia</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3159412</link>
		<dc:creator>Stephane - YulMedia</dc:creator>
		<pubDate>Thu, 10 Apr 2008 15:48:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3159412</guid>
		<description>It didn&#039;t change the CTR at all on any of our sites.

Google should focus on &quot;how to bring more targeted ads on adsense&quot; and raise the revenue per click for the publishers!

An option to turn the arrows on and off would be a nice thing to do.</description>
		<content:encoded><![CDATA[<p>It didn&#8217;t change the CTR at all on any of our sites.</p>
<p>Google should focus on &#8220;how to bring more targeted ads on adsense&#8221; and raise the revenue per click for the publishers!</p>
<p>An option to turn the arrows on and off would be a nice thing to do.</p>
]]></content:encoded>
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		<title>By: Sangesh</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3159377</link>
		<dc:creator>Sangesh</dc:creator>
		<pubDate>Thu, 10 Apr 2008 15:42:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3159377</guid>
		<description>@ Alex Cristache : I agree with you very much we should not limit ourselves with any one online advertisement media, we should always look for options. Options which include renting you ad space as well. And it should also be relevant to the web page it is displayed on.</description>
		<content:encoded><![CDATA[<p>@ Alex Cristache : I agree with you very much we should not limit ourselves with any one online advertisement media, we should always look for options. Options which include renting you ad space as well. And it should also be relevant to the web page it is displayed on.</p>
]]></content:encoded>
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		<title>By: Ikaro</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3159078</link>
		<dc:creator>Ikaro</dc:creator>
		<pubDate>Thu, 10 Apr 2008 14:44:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3159078</guid>
		<description>I don&#039;t see relevant changes of eCPM on my website</description>
		<content:encoded><![CDATA[<p>I don&#8217;t see relevant changes of eCPM on my website</p>
]]></content:encoded>
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		<title>By: Preston</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3156052</link>
		<dc:creator>Preston</dc:creator>
		<pubDate>Thu, 10 Apr 2008 04:03:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3156052</guid>
		<description>My adsense revs have been down in the last week, too, but for some reason, they&#039;re usually a little down in the first ten days of the month.</description>
		<content:encoded><![CDATA[<p>My adsense revs have been down in the last week, too, but for some reason, they&#8217;re usually a little down in the first ten days of the month.</p>
]]></content:encoded>
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		<title>By: Lisa</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3155464</link>
		<dc:creator>Lisa</dc:creator>
		<pubDate>Thu, 10 Apr 2008 00:31:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3155464</guid>
		<description>In my opinion, the arrows only draw attention to the fact that it&#039;s an ad.  I think after the novelty of clicking on them to see what they are wears off, we&#039;re probably going to see a drop in ad revenue.</description>
		<content:encoded><![CDATA[<p>In my opinion, the arrows only draw attention to the fact that it&#8217;s an ad.  I think after the novelty of clicking on them to see what they are wears off, we&#8217;re probably going to see a drop in ad revenue.</p>
]]></content:encoded>
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	<item>
		<title>By: Nicole</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3155319</link>
		<dc:creator>Nicole</dc:creator>
		<pubDate>Wed, 09 Apr 2008 23:59:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3155319</guid>
		<description>The CTR is pretty low many days on my blog, but I just recently noticed the sliding Adsense and checked my stats. It is too early to tell, but it doesn&#039;t look like the change has made much of a difference with regards to the eCPM. Time will tell if the option to see additional ads are useful or just a waste of time (the extra time it takes for users to scroll to find new ads)  and space.</description>
		<content:encoded><![CDATA[<p>The CTR is pretty low many days on my blog, but I just recently noticed the sliding Adsense and checked my stats. It is too early to tell, but it doesn&#8217;t look like the change has made much of a difference with regards to the eCPM. Time will tell if the option to see additional ads are useful or just a waste of time (the extra time it takes for users to scroll to find new ads)  and space.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: thesavvyboomer</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3154488</link>
		<dc:creator>thesavvyboomer</dc:creator>
		<pubDate>Wed, 09 Apr 2008 20:50:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3154488</guid>
		<description>Ad Sense is just something I put on my blog late last year to see if I could make a few bucks to cover overhead and it has never been a big deal to me so I just cash the odd cheque when I get it and until today I hadn&#039;t checked my stats for a few weeks.  I was shocked to see that my clicks and revenue have gone way up in the last few days.  Maybe this new scrolling button is helping but the ads seem much more targeted to my audience now.  But then I am in a very specific niche with most of my readers being 50+ so maybe they have different click habits than younger readers.</description>
		<content:encoded><![CDATA[<p>Ad Sense is just something I put on my blog late last year to see if I could make a few bucks to cover overhead and it has never been a big deal to me so I just cash the odd cheque when I get it and until today I hadn&#8217;t checked my stats for a few weeks.  I was shocked to see that my clicks and revenue have gone way up in the last few days.  Maybe this new scrolling button is helping but the ads seem much more targeted to my audience now.  But then I am in a very specific niche with most of my readers being 50+ so maybe they have different click habits than younger readers.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Marshall &#124; Martial Development</title>
		<link>http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/comment-page-1/#comment-3154139</link>
		<dc:creator>Chris Marshall &#124; Martial Development</dc:creator>
		<pubDate>Wed, 09 Apr 2008 19:56:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.problogger.net/archives/2008/04/09/have-adsense-slidingscrolling-text-ads-changed-your-ecpm/#comment-3154139</guid>
		<description>Could you tell us what chart scales we are looking at here?   Are those massive daily CTR fluctuations, or just 1-2% differences?</description>
		<content:encoded><![CDATA[<p>Could you tell us what chart scales we are looking at here?   Are those massive daily CTR fluctuations, or just 1-2% differences?</p>
]]></content:encoded>
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