After what seems like a very long test period AdSense today have announced that they’ve added scrolling ads to all CPC text ads. They announce it on their blog here. We started seeing them back in December.
These ads have been appearing increasingly on many publishers AdSense units of late and are little arrows at the base of ad units which allow viewers of the ad to hit forward and back to see more ads. Here’s how they look.
As publishers you don’t get paid when readers click the arrows or scroll through ads but I guess the theory is that they’ll be more likely to click an ad if they see one that is more relevant to them.
Here’s a little video of them in action:
What do you think of these ads?