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How to Come Up with Topics to Write About On Your Blog

Posted By Darren Rowse 2nd of April 2008 Video Posts, Writing Content 0 Comments


In today’s video post I want to show you a technique that can help those of us struggling to come up with ideas to post about on our blogs to discover post ideas that are relevant to what our readers are looking for information on. In the few minutes that this video goes for I come up with 15 or so post ideas – you can too.

The size of the video above might be a little small for you to pick up all of the detail in the screen cast so for a larger version see it also at Revver and YouTube. Also – once the screen cast part of the video starts you may need to turn up your volume slightly.


The two tools mentioned in this post are 103bees and Sitemeter but you could glean the same information from virtually any web metrics tool.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
Comments
  1. Thanks for the tip Darren,

    One way I come up with post ideas is by shooting photos of ordinary things as I journey along…

    I look at the photos and ask, What does this picture have to do with my blog? It almost always triggers a post idea.

  2. and given the consistently wide range of relevent topics you include here, none of us can doubt that this must work! :)

  3. Thats a great idea and tutorial Darren, having a close look to the organic search terms for which your readers have found your blog could/will give you ideas for new posts on those terms. This is definitively useful for me lately, and I should just apply this and the “mind mapping” more often until it becomes a real daily routine.

  4. Hey, wow, that’s a very cool way of going about it Darren. I’d never heard of 103 Bees before. Definitely going to check that site out. Great, thanx!

    Davin

  5. Hey Darren,

    Excellent post! My only feedback is that the ad banner on your sitemeter page bugged me even just watching the video. I’d recommend using an adblocker for your browser when you do videos. Other than that, excellent!

    -Erica

  6. Your site ROCKS (and DPS, too)! Thanks so much for the awesome tips. This one is such a great idea and so easy to do!

  7. Darren: I wrote a post on a myspace layout for my niche, and it gets good traffic, so i decided to create a page dedicated to layouts.

    When setting up a page based off a popular post, how do we go about set-up, as far as the page title?

    Should we use the same title or use a similar, but not same title?

  8. I decided to go ahead and give 103bees a try. I just wanted to let you know that it is not 100% free, as the initial sign up is for a 30 day trial period.

    It still seems like a great tool, I just thought you might want to let your readers know that it is not free, but for low traffic sites it offers a one time fee of $19, and for higher traffic sites (> 100,000 hits per month) I believe the fee is $9 per month.

    Thanks for the tip, I thought it was great.

  9. Hi Darren,

    I think that´s a good idea. But maybe that will not help people starting a new blog.

    Frank

  10. Another Free tool similar to 103bees is hittail.com (free for lower traffic sites). It shows you the top keyword search results as well as longtail keywords (phrases) that people used to find your site and gives you suggestions on what you should post about.

    They do offer a “Plus” service for a fee with more stats… etc.

  11. The comments from readers can actually be the best signal of potential topics.

    When a comment gets several replies – it has hit home

    Especially on those blogs where others seldom acknowledge other reades and just focus on the Blogger

    This blog gets a large percentage of compliments – so intelligent criticism might also be an avenue of interest to pursue because of the rarity

  12. Darren, thanks for the tips. I do find myself struggling for some new and fresh topics every now and then. I appreciate it.

  13. I like how this tip focuses on what your readers are actaully searching for.

    One great way I have found to coem up with blog topics is subscribing to newsletters. I can usually come up with some good topics from these.

  14. Very good information Darren. I learn something new here everyday!

  15. Wonderful advice! I generally ask my readers, colleagues, or look at my site stats as well.

    I also love to find topics in the news, on the radio, or from my own experiences that I’ve logged for that purpose.

  16. I agree, this is a GREAT way to come up with ideas for new posts. I have been doing the same (reviewing search terms) for the past few months, but instead using Google Analytics and FeedBurner, and it hasn’t failed yet. Once publishing a blog post about a specific search term, I’ve noticed a huge increase in traffic from related searches. So this is not only a way to come up with new ideas, but also a way to build search engine traffic.

  17. Thanks, Darren,

    I never would have thought about using these methods for post ideas – it’s a brilliant way of doing things.

  18. Interesting article, I’ve signed up for both those sites. This does much more then the AWStats in Cpanel when it comes to search terms and what not.

  19. sorry about the ‘it’s free’ advice on 103bees – seems they changed their model to a free trial. Still, it’s worth it for the information that it can reveal!

  20. Oh, I’ve signed up, hopefully they’ll help some.

  21. Darren, nice tips and ones that I have recently started using as well although with the help of HitTail (as another mentioned earlier).

    Here is another blog topic for you, why did the volume get worse when you started the screencast? I recently did a screencast with Camtasia on my blog and the microphone I had was garbage and resulted in poor audio, was that your problem as well? How about a review or suggestion of a quality mic to use for recording during screencasts?

  22. Great tip. Knowing what the favorite search terms are, is very important from a SEO point of view.

  23. I’m using SiteMeter for all of my blogs, and it helps me so much.

  24. I’m using SiteMeter for my blogs, and it’s very useful for me…

  25. Just another vote for Hittail. I have using it for a while and it does a great job and sifting those search terms.

    Trouble is, I now have an even longer list of things that I “haven’t done yet”. Most of my TTD lists are fast becoming the TIHDY lists.

    Thanks again, Darren.

  26. Darren,

    I’ve been using the Bees for free and recommending them to anyone for months, since you mentioned them in a post here (last fall?). They were great. Were…

    Two nights ago I popped in to see how my bees were doing, and I got a “pay up or no more bees for you” message, saying my 30 day free “trial” was over. When I originally signed up it was free forever, no catch (unless over a certain volume), as you said in that post. They never sent me a hey, for all you loyal bee-users, we lied and the extortion starts soon message, they just shut me out.

    I know, drifting a bit off-topic, but I thought you’d want to know they’ve changed how they work. No more word of mouth from me, and no, I’m not going to sign up. Not that it’s not worth it, but just that whatever you change for future customers, if you told past folks it’s free forever, it is. Or you’re biting the hand that sends you future customers. :(

    Regards,

    Kelly

  27. Cool. The 103bees service looks intriguing. Think I shall check it out…

  28. Thank you, Darren
    I am always up for fresh new ideas to get out the in the blog world. Just starting out so your post is an insiration to succeed.
    Thank you again,
    Sean S.

  29. Great tips, Darren! Frequented search terms are a great starting point for building a new article, even if you have already written on the subject. There are few topics that can’t be embellished, countered or reviewed with success.

  30. Good tips. I also use Google’s site search and link it with Google Analytics. It provides some nice data for story ideas. It also gives you a look at how people search as some users use quotes and have specific queries while others put in a single term. I tend to export the data so I can more easily group items to account for word order and such.

  31. Well thank you very much Darren, I’ve heard many people say that bloggers should look at what people have searched for before going to your site but no one has been able to explain it very well to me. I guess I should have figured it out by now (I’ve been blogging for so long) but this short little video has probably done more for my blog and me as a blogger than any of the posts or videos you have done in the past.

  32. Thanks for the screencast. I have never bothered with Sitemeter until I’ve seen the video. But the stats shows some great ideas for blog posts.

  33. Wow. Very interesting and helpful. This method always makes is easier to find topics that I would still be passionate about. It’s not just what consumers might like but what consumers might like about what I’ve done. Excellent idea.

  34. Great ideas. Thanks.

    One of the things that I have found works well on my blogs is bouncing off topical issues, stories and events. This creates fresh and original content around “stale” topics which is interesting and easy to read.

  35. One way I use to come up with new topics for my blog other than checking my stat data, I simple search for article about topics relevant to my blog categories and then see if any of those article small tips of stuff I can write a full post about…

    it works, plus sometimes you can make a list of blog post ideas from one single article.

    Yours truly,

    Luis Galarza

  36. Thanks for the tip! This would be very useful for us bloggers.
    W3G

  37. Despite the advent of ebooks, I still read books and printed newspapers. If I read something very interesting, I blog about it.

  38. I heard about your site only recently and have only just got around to checking out but I like what I see. I am becoming more and more interested in blogging and it is nice to see an Aussie approach to tips for blogging available.

    Keep up the good work!!!

    I agree with the first commenter…I also look at the photos I take to come up with blog topics! They often trigger memories or thought I had from the day which is always good. I also keep a written journal which also provides inspiration for me!

  39. Thanks! This helped me come up with some new topics for my blog.

  40. Thank you for the tips. 2 articles today.

  41. This is very valuable tip, Darren. 300 bees is a good idea. Thanks for sharing it.

  42. Another great way to come up w/ ideas is to check out the table of contents in books. If you have a special niche you write about, just get a book on the subject see the contents listings and it will give you some neat ideas about what to blog on.

  43. I checked out the both sites, 103bees and Sitemeter. Of the two, I found 103bees to be simpler as for as design and layout of information provided, which I thought more people will be able to digest and utilized.

    Thanks for the resources. They are definitely practical.

  44. Sorry, I meant 103 bees. :D

  45. I’m new to blogging and at the present time I have a wealth of ideas for articles. But it has crossed my mind what will I do when the well starts to run dry, this great article has ensured that there is a way to easily gain inspiration when things get tough.

  46. Nice Tip Darren.

    One of my blog is about the Beijing Olympics and with all the hype happening around, I seem to have no trouble picking up something to write about.

  47. Sorry missed mentioning in my previous post, but the audio becomes bad from the time you move away from the camera and start talking about sitemeter. Had to really strain myself.

  48. Mosey says: 04/07/2008 at 6:12 pm

    Thank you for the suggestion/.tips! :D I actually found it really useful (as many did above) as google is also my #1 site traffic referrer. I do occasionally look at what people search for, but never seriously thought about taking that info and creating new posts from it (I run a fansite for a band and most people come in to the site searching for lyrics and mp3s) I will definitely be doing a bit more research though!

  49. First time on Problogger. Very cool, and thanks for the links. I’m heading over to Site Meter now. You can never get enough intel

  50. Thanks for the ideas Darren. Here’s another resource for brainstorming ideas:
    http://wiki.chainofthoughts.com/dt/en/
    Type in any word and it comes up with a long list of popular related topics.

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