Comments on: How Much Should I Charge for my Advertising Space? http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/ Make Money Online Sun, 22 Nov 2009 02:59:38 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Gavin http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4695324 Gavin Sat, 09 May 2009 07:06:06 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4695324 Well for me at the moment i won't charge a thing until ii do my research and find out what works and what does so that I be sure not to charge too little or too much. Secondly, I would create an ad in GOOGLE ADS and save it there for the moment while I in the mean time I check against other ads to see how well or bad they are doing find out which are the best keywords to use in my campaign once you have done that you put the ad and wait Well for me at the moment i won’t charge a thing until ii do my research and find out what works and what does so that I be sure not to charge too little or too much.

Secondly, I would create an ad in GOOGLE ADS and save it there for the moment while I in the mean time I check against other ads to see how well or bad they are doing find out which are the best keywords to use in my campaign once you have done that you put the ad and wait

]]> By: Louie http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4671321 Louie Sat, 25 Apr 2009 08:27:58 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4671321 I love this blog entry! It's like the only helpful information I could find in relation to this subject. Thankks. I love this blog entry! It’s like the only helpful information I could find in relation to this subject. Thankks.

]]> By: Starting Your First Blog? 29 Tips, Tutorials and Resources for New Bloggers http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4668832 Starting Your First Blog? 29 Tips, Tutorials and Resources for New Bloggers Thu, 23 Apr 2009 04:49:24 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4668832 [...] How Much Should I Charge for my Advertising Space? [...] [...] How Much Should I Charge for my Advertising Space? [...]

]]> By: Grant http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4666567 Grant Wed, 22 Apr 2009 03:40:23 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4666567 The shorter the better, as a persons attention span on a site is mere seconds, not tens of seconds. Unless the video is relevant to some news, then most won;'t even bother with it. However, short smaller ads work best. Plus you get more ads in for the given time, rather than one ad over the same time frame. Sell the idea as short, specifically targeted ads . .but you do have to allow them to make up their own ads, and they will require a certain size and position - usually . . . The shorter the better, as a persons attention span on a site is mere seconds, not tens of seconds. Unless the video is relevant to some news, then most won;’t even bother with it.

However, short smaller ads work best. Plus you get more ads in for the given time, rather than one ad over the same time frame.

Sell the idea as short, specifically targeted ads . .but you do have to allow them to make up their own ads, and they will require a certain size and position – usually . . .

]]> By: testbot http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4666083 testbot Tue, 21 Apr 2009 23:12:17 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4666083 Any ideas on video ads? 10 second to 60 second spots? Any ideas on video ads? 10 second to 60 second spots?

]]> By: Serenity http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4609508 Serenity Thu, 26 Mar 2009 14:31:54 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4609508 I haven't actually started selling yet...still doing research, but it seems that if $1.5CPM is about standard for 125x125, then bigger size ads would have bigger CPM. Like you said a 300x250 may cost 4x as much as a 125x125, then CPM for a 160x600 could easily be $8 or $9, right? I haven’t actually started selling yet…still doing research, but it seems that if $1.5CPM is about standard for 125×125, then bigger size ads would have bigger CPM.

Like you said a 300×250 may cost 4x as much as a 125×125, then CPM for a 160×600 could easily be $8 or $9, right?

]]> By: Serenity http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4588199 Serenity Wed, 18 Mar 2009 18:21:53 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4588199 I just want to say that this was the most thorough blog I've read on this topic so far. I've read at least 10 different articles, and though some mentioned the different ways bloggers determine how to charge, none gave real figure examples. Most just reworded the question and left it to the readers to comment the answer! Thank you for the thorough explanation. I def learned something that I will continue to use and make now take the next step in my process. I just want to say that this was the most thorough blog I’ve read on this topic so far. I’ve read at least 10 different articles, and though some mentioned the different ways bloggers determine how to charge, none gave real figure examples. Most just reworded the question and left it to the readers to comment the answer! Thank you for the thorough explanation. I def learned something that I will continue to use and make now take the next step in my process.

]]> By: Grant http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4572740 Grant Fri, 13 Mar 2009 06:07:26 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4572740 The best bet is to go for a ad aggregator (no, not alligator hehe) who specializes in anyone particular field. Most major companies or suppliers of goods will not look at a site unless it has a solid, continuous view rate of 400 - 450k per month. We have been trying for ages to break into the gaming area, and the only way to do that for smallish sites is to be part of an aggregator site compiler who basically gets as many sites in a similar field, then approaches the different major advertizers. That way he has a huge view rate to go to the advertizers with, and get rather good rates per view. He then takes a % of course, but their fees are reasonable as they have LOTS of clients, as it's best to have a small % of many, rather than a large % of a few. So once you are a member with them, you will be part of an advertizing system, where they "share" ads across the sites specializing in any one, or several, fields. OXCGN gets an average of 2k views per day (today we have 5k - yesterday 2.5k) and an average of 65k per month. That to many "advertizers is small fry, even if your site is well placed on ALexa or even Page Rank, it's the views on a regular basis they look at, as well as your demographic. So you'll need to have those facts ready when you approach the aggregator for inclusion in their system. If you can approach smaller advertizers, they will want to know who your viewers are, how often they visit, how long they stay, how many pages are viewed per week/month, as well as what has been you view rate average over the last 3-4 months. They need to know if it is viable for them to advertize with you. Additionally, you/they will need to monitor their ads, so some software on your site, or through them will be needed. They may well have an in-house service, so you won't have to worry about that. Rates, depending on views and position, can be from approx $7 - $30 CPM for a full ad run across. But be prepared to take a lot less to begin with. (those figures were given to OXCGN by MS directly for us to use as a guide regarding OXCGN, so other sites may well be different depending on their ranking and style of site. I hope this has been of some use, and we will be doing a small Help Page on OXCGN in due course to help smaller sites in this area. The best bet is to go for a ad aggregator (no, not alligator hehe) who specializes in anyone particular field.

Most major companies or suppliers of goods will not look at a site unless it has a solid, continuous view rate of 400 – 450k per month.

We have been trying for ages to break into the gaming area, and the only way to do that for smallish sites is to be part of an aggregator site compiler who basically gets as many sites in a similar field, then approaches the different major advertizers. That way he has a huge view rate to go to the advertizers with, and get rather good rates per view.

He then takes a % of course, but their fees are reasonable as they have LOTS of clients, as it’s best to have a small % of many, rather than a large % of a few.

So once you are a member with them, you will be part of an advertizing system, where they “share” ads across the sites specializing in any one, or several, fields.

OXCGN gets an average of 2k views per day (today we have 5k – yesterday 2.5k) and an average of 65k per month. That to many “advertizers is small fry, even if your site is well placed on ALexa or even Page Rank, it’s the views on a regular basis they look at, as well as your demographic.

So you’ll need to have those facts ready when you approach the aggregator for inclusion in their system.

If you can approach smaller advertizers, they will want to know who your viewers are, how often they visit, how long they stay, how many pages are viewed per week/month, as well as what has been you view rate average over the last 3-4 months.

They need to know if it is viable for them to advertize with you.

Additionally, you/they will need to monitor their ads, so some software on your site, or through them will be needed. They may well have an in-house service, so you won’t have to worry about that.

Rates, depending on views and position, can be from approx $7 – $30 CPM for a full ad run across. But be prepared to take a lot less to begin with. (those figures were given to OXCGN by MS directly for us to use as a guide regarding OXCGN, so other sites may well be different depending on their ranking and style of site.

I hope this has been of some use, and we will be doing a small Help Page on OXCGN in due course to help smaller sites in this area.

]]> By: Dan http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4570454 Dan Thu, 12 Mar 2009 20:48:29 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4570454 I've just started writing directly to suppliers and businesses in my niche offering ad space to them. The info on pricing helps a lot. Thanks. Any tips on methods of finding advertisers and selling to them? My niche is pretty old school and most don't understand blogging yet. I’ve just started writing directly to suppliers and businesses in my niche offering ad space to them. The info on pricing helps a lot. Thanks. Any tips on methods of finding advertisers and selling to them? My niche is pretty old school and most don’t understand blogging yet.

]]> By: Vishal http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4561868 Vishal Sun, 08 Mar 2009 11:21:28 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4561868 Thanks Daniel for the great article. How much should one charge for a 125x125 top sidebar banner CPM ad and blog (new blog) monthly page views<10000. http://talk-english.blogspot.com Thanks Daniel for the great article.

How much should one charge for a 125×125 top sidebar banner CPM ad and blog (new blog) monthly page views<10000.

http://talk-english.blogspot.com

]]> By: Rafi G http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4561073 Rafi G Sun, 08 Mar 2009 04:55:38 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4561073 Thanks for pointing us in the direction of how to charge for advertising. Another point I would like to see addressed is a different form of advertising. I have been asked at times to write a post as an advertisement for someone's service or website. So, how do I calculate how much to charge for a post? Thanks for pointing us in the direction of how to charge for advertising.

Another point I would like to see addressed is a different form of advertising. I have been asked at times to write a post as an advertisement for someone’s service or website.

So, how do I calculate how much to charge for a post?

]]> By: 5 Ways to Make Money Blogging (Once You Have Traffic) http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4560293 5 Ways to Make Money Blogging (Once You Have Traffic) Sat, 07 Mar 2009 14:28:08 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4560293 [...] How much should I charge for my Advertising Space [...] [...] How much should I charge for my Advertising Space [...]

]]> By: Literate Housewife http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4500157 Literate Housewife Sat, 31 Jan 2009 03:37:27 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4500157 This is a great article. Thanks for the advice. I have someone interested in a text link ad. That's not as "fancy" as a banner ad. Does anyone have any thoughts on pricing out something like that? This is a great article. Thanks for the advice. I have someone interested in a text link ad. That’s not as “fancy” as a banner ad. Does anyone have any thoughts on pricing out something like that?

]]> By: Neale http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4481966 Neale Mon, 19 Jan 2009 11:38:07 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4481966 Great article I work on both sides of the fence been involved in promoting sites in my job & with my own sites part time having space available. I got out of selling space when google had it's hissy fit but would like to get back in without anoying them using a nofollow or the likes your post makes it real simple to evaluate thanks. Great article I work on both sides of the fence been involved in promoting sites in my job & with my own sites part time having space available. I got out of selling space when google had it’s hissy fit but would like to get back in without anoying them using a nofollow or the likes your post makes it real simple to evaluate thanks.

]]> By: Get Inspiration from Blog Comments When Writing your Next Post http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4445747 Get Inspiration from Blog Comments When Writing your Next Post Sun, 28 Dec 2008 14:55:12 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4445747 [...] How Much Should I Charge for My Advertising Space? Tags: Writing ContentShare This [...] [...] How Much Should I Charge for My Advertising Space? Tags: Writing ContentShare This [...]

]]> By: gre tutor http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4440476 gre tutor Thu, 25 Dec 2008 06:42:39 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4440476 what are other ways besides a "your ad here" sign to get advertisers ? what are other ways besides a “your ad here” sign to get advertisers ?

]]> By: The Wandering Scotsman http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4417116 The Wandering Scotsman Tue, 16 Dec 2008 00:53:13 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4417116 Selling direct ads is where most of us that have any sense are aiming to get to. It is a long hard road, but it is there for us all to achieve, if we really want it badly enough! <a href="http://thebarbadosblog.com" rel="nofollow"> The Barbados Blog</a> Selling direct ads is where most of us that have any sense are aiming to get to. It is a long hard road, but it is there for us all to achieve, if we really want it badly enough!

The Barbados Blog

]]> By: Grant Smythe http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4398694 Grant Smythe Mon, 08 Dec 2008 23:47:01 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4398694 After reading this, I began to do some more research before embarking on pricing for our site. After discussing prices with places like Microsoft, and with our monthly views, we can charge between the $AU10 - $AU30 mark CPM . . . which would be inline with US currency of around the $US5 -$US15 CPM . Hope that helps some ppl out a little. After reading this, I began to do some more research before embarking on pricing for our site. After discussing prices with places like Microsoft, and with our monthly views, we can charge between the $AU10 – $AU30 mark CPM . . . which would be inline with US currency of around the $US5 -$US15 CPM . Hope that helps some ppl out a little.

]]> By: armand http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4398535 armand Mon, 08 Dec 2008 22:32:21 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4398535 great article. Im researching this kinda stuff at the moment. thanks great article. Im researching this kinda stuff at the moment. thanks

]]> By: solomonsydelle http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/comment-page-2/#comment-4327340 solomonsydelle Wed, 12 Nov 2008 12:11:16 +0000 http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/#comment-4327340 This was very helpful. I am working on a Media Kit for my site and had to come here for useful info on direct advertising pricing. Thank you so much. This was very helpful. I am working on a Media Kit for my site and had to come here for useful info on direct advertising pricing. Thank you so much.

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