Comments on: Which AdSense Rectangle Ad Performs Best?

By: Entrepreneur

Entrepreneur — Wed, 11 Mar 2009 22:15:10 +0000

Wow, I see this blog post and all the comments solved nothing.

I have never heard a complaint from the 336×280 so I assume they pay the best and have the highest CTR?

By: tina

tina — Fri, 14 Nov 2008 02:31:28 +0000

I just did a quick test – I assumed the larger add would pay better but alas the 300 x 250 cpm is double that of the 336 x 280 ad. Thanks for the post – good discussion!

By: Brandon Lee

Brandon Lee — Sat, 12 Apr 2008 20:13:34 +0000

I use the 300×250. One thing people should also consider is advertiser preference. Most advertisers use the 300×250 so therefore you will have more options and definitely do what problogger says and test them both out. But for me, the 300×250 works better.

By: Paul Krenz

Paul Krenz — Sun, 09 Mar 2008 16:43:35 +0000

Thanks for the tips, Darren. I use 336×280 now.
I was wondering though, if anyone here uses blogger/blogspot, how to put the 728×90 leaderboard into my theme. If I try putting the leaderboard at the top of the page, only half of it shows up. :-( I use a 336×280 instead and a wide skyscraper google text ad on the left side of the page and also an ad after my top post.

By: Chris

Chris — Sat, 08 Mar 2008 20:25:51 +0000

I struggle sometimes with these types of articles. I think that if you concentrate more on the content you publish rather than the placement or types of ads, you’re better off in the long run.

Not these things aren’t important. But the early focus of a blog should be giving your readers enjoyable content.

By: Pradeep

Pradeep — Sat, 08 Mar 2008 18:42:45 +0000

I don’t think it makes much of a difference.

By: Paul B

Paul B — Fri, 07 Mar 2008 20:39:50 +0000

I’d always go for bigger ads and not worry about the image ads (which I’ve always found less targeted and pay out less) but I guess the key is still to experiment to see what works best for you.

By: Vijay

Vijay — Fri, 07 Mar 2008 13:51:01 +0000

Well, for me link units are most performing ad units. I always test adsense units with different formats and positions.

The best place to put your small rectangle 300×250 in in your post just below your post title and align at left or right of post content.

Some days back I have compiled post on all possible ways to make more from Adsense ..

Here it is:
20+ practical and ethical tips to earn more revenue from Google Adsense

By: Mr.Gadget Australia

Mr.Gadget Australia — Fri, 07 Mar 2008 10:57:31 +0000

I’m finding that a mix of sizes, text and images is working great! I tried experimenting with this over the last week with my Adsense for yesterday double my normal intake :)

Thanks for the tip Dazza.

I’m sure you’ve covered this somewhere but success also depends where the ads are placed…

By: Bibokz

Bibokz — Fri, 07 Mar 2008 05:41:46 +0000

Any… it depends on your set-up anyway. 760 over my header works fine for me.

By: MR

MR — Fri, 07 Mar 2008 05:33:51 +0000

For me it’s the 300×250, due to my blog design. It racks in some decent amount.

By: Executive Hacks

Executive Hacks — Fri, 07 Mar 2008 05:15:02 +0000

If only we were all so lucky to have enough click throughs to split test our ads. It would be nice if someone published real evidence of their experiences…or is there a blog out there that has done this?

By: Nvidia GeForce Guru

Nvidia GeForce Guru — Fri, 07 Mar 2008 03:11:05 +0000

I found that if you make your website more narrow (put in wide margins) your adsense CTR will go up no matter what the size because the visitor’s eyes will have less space to wander to.

By: Ben

Ben — Fri, 07 Mar 2008 02:49:18 +0000

I have had both on my blog and the smaller one pays out more per click than the larger one. Also, the smaller rectangle fits well with my blog.

By: Make Money Talks

Make Money Talks — Thu, 06 Mar 2008 23:36:10 +0000

Good point, thanks for sharing tip!

By: Open English

Open English — Thu, 06 Mar 2008 23:35:06 +0000

I prefer the smaller one, and since it is more popular with advertisers, I think I’ll stick with that one. Thanks for the info.

By: hyms

hyms — Thu, 06 Mar 2008 23:26:59 +0000

I do prefer link than others. Both of this ads are efective way to attract visitors to click. It seem both of them a famous to blogger.

By: Cody McKibben

Cody McKibben — Thu, 06 Mar 2008 23:00:10 +0000

Great tips, Darren. Thank you for sharing, because that’s very valuable for those of us trying to monetize our sites! One less possibility I have to think about, AND it gives us bloggers more space for good CONTENT!

Do the new Adsense rules (as far as clickable areas) apply to these ad units as well? Have you seen your revenue from them decrease lately?

By: Boring Market

Boring Market — Thu, 06 Mar 2008 21:09:42 +0000

I think both rectangles are way to big to be used on a blog/website. They would distract from the content and almost cheapen the brand you are trying to build. I’m not Adsense expert, but I know that if the content isn’t in the forefront then I would be less likely to comeback to a blog/website.

By: Lose2WinnerGuy

Lose2WinnerGuy — Thu, 06 Mar 2008 19:17:24 +0000

MTO,

yeah, I keep hearing about people dropping adsense from their sites altogether now because of diminished earnings. Too many people chasing the same dollar causes earnings to decrease for all publishers, and then Google changing their criteria on the clickable area only makes matters worse.

Also, it’s interesting to note that so many small publishers are getting banned from the program at the moment. I think Google might just have a strategy here. If they don’t take care of their publishers (the BUSINESS publishers, not the tiny hobbyist ones) it won’t help their revenue….