Video content publishers face a unique capitalization challenge on the internet today. Sites that rely on new media for the bulk of their content are unable to earn as much from Adsense as those sites that feature more traditional written articles.
Improving CPM in a New Media Era
There are CPM alternatives to the pay-per-click model that can offer video content publishers better monetization than Adsense. These impression based publishing networks have often been around for many years, while some are new to the field and thus have less stringent traffic requirements. While the CPM amount that can be earned varies depending on the niche and number of unique visitors/pageviews per month, for new media publishers this amount is often higher than Adsense revenue.
The following publishers are ordered by their traffic requirements, in parentheses.
AdsDaq (no requirement) – While they only provide CPM ads to specific countries, their ability to display backup ads from any network makes them an easy first choice for somebody looking to test the waters of the CPM market.
Ad Dynamix – (no requirement) – While not quite as intuitive as AdsDaq, their minimal requirements make Ad Dynamix quite approachable even though their customer support is poor.
ValueClick (3,000 pageviews per month) – While their pageview requirements are quite low, ValueClick is known to be picky with the type of site they will approve.
Morning Falls (10,000 pageviews per month) – A relatively low traffic requirement, solid customer service, simple implementation and easy to understand reports make this a good CPM publisher for beginners.
CPX Interactive (10,000 pageviews per month) – A relatively new face on the advertising scene, CPX Interactive offers good integration and solid reporting. Meeting the traffic requirements is not always good enough, however, as their internal approval process is on the strict side.
Burst Media (20,000 pageviews per month) – Burst Media is an intermediate advertising publisher. Their overly-complicated integration and reports, as well as their poor customer service hold them back from the upper echelon of advertising networks.
Casale Media (10,000 unique visitors per month) – A good intermediate ad publisher, perfect for an established site that has not quite reached A-List status just yet. Casale Media handles larger sites as well, making them a good long-term choice for many sites.
Tribal Fusion (60,000 unique visitors per month) – A solid pay scale, depending on your niche. Tribal Fusion represents hundreds of sites with a wide range of categories.
Brightroll (100,000 video views and 250,000 pageviews per month) – Along with Video Egg, Brightroll is the only other advertising publisher on this list that is truly centered on new media. Their video view requirement automatically puts them in the advanced category.
Adtegrity (500,000 pageviews per month) – While their orange and green color scheme may make you scratch your head, Adtegrity is known for their quality customer service and is quickly becoming a leader in the advertising network field.
Advertising.com (2 million pageviews per month) – One of the heavy hitters of online ad publishing, their high pageview entry point means only well-established sites need apply.
Video Egg (10 million video views per month) – The cream of the new media crop, Video Egg concentrates entirely on advertising in online videos.
Once a new media site has obtained a solid audience a close examination will reveal that Adsense simply doesn’t have as much clout as it should. As your site grows, consider other advertising methods and networks. Your bottom line will appreciate your efforts.