This post was written by Sudeep D’Souza
I have been blogging for close to 3 years just for the fun of it without realizing the amount of money you can make. One day while browsing the internet, I stumbled upon problogger.net and suddenly realized the opportunity out there. So I started to blog a bit more seriously and here are 9 tips that I should have implemented to have a successful blog.
1. Have a Consistent URL
The identity you create for your blog lies in the URL. Once you decide on a URL for your blog, do not ever change it. Every time you change it you need to popularize your blog all over again. Besides, the technical problem is that the search engines and articles that reference posts in your blog have links to the older URL and it can create a lot of confusion and hence lost readership. Choose your URL carefully and stick to it.
2. Choice of subject to blog about
Choose the subject of your blog with care and consideration. Your blog should mirror your passion and knowledge on the subject. Identify whether you will be able to consistently post on the subject. Some topics that are search engine friendly and that never really die out are technology blogs, product related blogs, city centric blogs and money making blogs. There is always news to give your readers and also there are a lot of points to discuss on. More challenging blogs to write are blogs on thoughts, ideas, short stories, poems. In these blogs you have to be able to provide self- driven original content whereas in the previous kind there are other websites from where you can draw inspiration and ideas.
3. High Quality Content can get hard to produce consistently
Posting quality content consistently keeps your readers engaged and makes them come back for more. In the initial days posting is easy since you will have a lot of ideas in your mind. However, delivering high quality content to your readers day after day gets tougher as time progresses and ideas dry up. You need to keep innovating and ideating constantly.
4. Marketing your blog is hard work
Once you have content in your blog, its time to tell the world. The challenge is – ‘How do you tell prospective readers that your blog has what they are looking for?’ Social networking sites like stumbleupon, orkut, twitter, facebook and a zillion other websites are breeding grounds for finding prospective readers. Building your network can be a time consuming, never ending task, but it doesn’t end there, you need to make the effort to make your network aware of your blog. The benefits can only be exponential. Getting them to post comments is a completely different ball game.
5. Technical know how is required
6. Research, Read, Reflect
Every post is a brand new post. Don’t be surprised that you would have to regularly research on your topic, as there is always something new out there. Read what others have to say and reflect. It involves a lot of hard work, patience, persistence to read content, assimilate and formulate your own content. At times, you should be ready to dig deep within your self.
7. Expect to ride an emotional roller coaster
Do not expect an easy ride when you blog. You can put in a lot of hard work and then realize that nobody is commenting on your post and on the other hand you will write a one liner and you will have the whole world talking about it. You will have days when you will be banging your head against the wall wondering what to post about and then there will be days you have so many ideas in your head that you don’t know where to start. So be ready to enjoy the ride.
8. Be prepared to sacrifice something in life
Since all this hard work is going to use up your time, you have to be prepared to give up something. For those that have a full time job – your personal life or work life is going to take a hit. Maybe some of your other hobbies or interests will get affected. So you need to decide carefully on the things in life that you are ready to forego in order to become successful as a blogger.
9. Writing a good post takes time and patience
There may be few gifted bloggers out there that can churn out interesting posts easily. Some have this skill from practice, and for some, it is a gift, but for the majority of us it is hard work right from coming up with the title to the way the post is structured to the content of the post. Be prepared to go through many iterations of it before you come up with the post that you would feel proud to publish.
Sudeep D’Souza in his blog sudeepdsouza.blogspot.com narrates his experiences in the software world and everyday life in Hyderabad, India.