Comments on: Chitika Introduce Viral Branding Units

By: Garg the Unzola

Garg the Unzola — Thu, 14 Feb 2008 17:40:47 +0000

That is actually a fantastic idea. I presume it is going to work on the stumbleupon/digg principle? Namely the ads with low ratings or comments would disappear and the more popular ones would stick around.

Democratic ads. I like.
http://necrofiles.blogspot.com

By: Sir Ventalot

Sir Ventalot — Thu, 14 Feb 2008 17:30:09 +0000

Dumb idea and it’s going to bite them in the ass. Every idiot out there that hates seeing advertising on websites is going to post his opinion. Not only will it hurt the advertiser but it will also affect the publisher. Of course, I guess it’s possible they plan on moderating all of the comments, in which case, I’d say it was going to be an expensive proposition.

By: wordvixen

wordvixen — Thu, 14 Feb 2008 01:11:40 +0000

I think it’s genius. Just think how all the best commercials get posted up on blogs and websites via YouTube. Besides, for years I’ve wanted to tell companies whether their advertising companies are worth the money or not.

By: Anthony

Anthony — Wed, 13 Feb 2008 16:15:00 +0000

I am interested to see how pulishers use the comments and rating features an cannot wait to put these ads on my blog.

By: Ruchir Chawdhry

Ruchir Chawdhry — Wed, 13 Feb 2008 15:37:09 +0000

They should have come kind of moderation, otherwise people will quickly program bots to post all the viagra ads under reviews. Also, competitors are likely to post a bad review…

By: Dane Lyons

Dane Lyons — Wed, 13 Feb 2008 07:49:13 +0000

I imagine there will be a lot of mud slinging between competitors.

By: jhay

jhay — Wed, 13 Feb 2008 04:58:01 +0000

If this is a preview of the future, comments on ads, I wonder if an iteration of twitter or tumblr would become an ad itself in the coming years?

Pardon my imagination flying off again. :P

By: Darren Rowse

Darren Rowse — Wed, 13 Feb 2008 00:30:17 +0000

thanks Michael – good pick up, have updated the post.

By: Tom Beaton

Tom Beaton — Wed, 13 Feb 2008 00:14:44 +0000

It is an interesting idea – they can see the value of feedback and interactivity. Hopefully they will not be too obtrusive. It looks like one of those things that will either be a flop or take off depending on how well it is put together. If the payments are good then bloggers will certainly welcome them.

By: Michael Aulia

Michael Aulia — Wed, 13 Feb 2008 00:01:47 +0000

Hi Darren,
Actually, according to a Chitika staff in the forum, it’s actually a CPM, not CPC and we’ll get paid per impressions.

From the post:
“Although all other Chitika ad units are CPC, the VBU is CPM, so you are paid on impressions, not on clicks to view video.”

By: Brett Evans

Brett Evans — Tue, 12 Feb 2008 23:59:26 +0000

Death to Static ads!

I like the idea of feedback for the publisher. Hopefully it will allow publishers a better insight, saving more money.