In this post I’ll be outlining six strategies you can use to determine exactly what kind of posts your audience wants to see on your blog.
1. Listen to comments
One thing you might have noticed is that commenters will sometimes ask you to expand on a section of your post. Either they wanted more information on a specific point, a more thorough exploration of one of your ideas or a clear explanation of something that’s confused them. Instead of answering in comment form, you can turn your answer in a post (and use the answer to drive more traffic back to your original article.)
2. Listen to emails
Part of being a blogger is receiving and answering reader questions by email. These questions can be a great source of ideas for posts your audience is craving.
After receiving the tenth or so email on how I find and use great Flickr images in posts on my own blog, I decided to write a complete guide to the process after sensing it was something a lot of readers were interested in. The resulting post went on to become one of the most popular articles I’ve ever written!
Listening to reader emails can result in some fantastic post ideas.
3. Ask them
A fairly obvious option, but one I don’t see many bloggers explore. Ask your readers to submit ideas for posts they’d like to see on your blog. Do this every couple of months and you’ll have a list of ideas you can turn to when your well of inspiration runs dry. If you notice several ideas on the same topic or area you can bet that it’s something quite a few of your readers would like to see more of.
4. Turn wants and needs into post-topics
Grab a notebook, open to a new page and put a pen in one hand. Write down all the possible niche-related wants and needs of your target audience.
If your target audience is interested in debt elimination, for example, their wants and needs cloud might look like this:
- To develop a workable budget and stick to it.
- To spend less without sacrificing quality of life.
- To find cheaper versions of the things they need.
- To find new ways to make a bit of extra money.
- To avoid getting into future debt.
- To become debt-free as soon as possible.
- To eliminate unnecessary expenses.
If we give each want/need its own space on the page, we can start to branch out post ideas from each one. Because each of these post ideas is based on something our target audience wants, we can almost guarantee that it will be useful to them.
Photo by nattu
5. What do you want?
You’d be hard pressed to find a baseball blogger who’s not into baseball, a copywriting blogger who’s not into copywriting, a travel blogger who doesn’t like travel, and so on. You are part of your target audience. The things you’d like to see someone else in your niche write may just be what your target audience is also searching for.
Expanding on this premise, you can use your own niche experiences, problems and triumphs as fodder for blog posts. If you struggle with something related to your niche on a daily basis, maybe your readers are struggling with it too? If you’re worked out a solution to a problem related to your niche — something you were experiencing — maybe your readers would find the solution truly useful themselves?
If there’s a skill you’ve always wanted to learn, a problem you’ve always wanted to solve or a resource list you’ve always hoped to see, stop waiting for someone else to use your good idea, execute it yourself and turn the result into a truly useful blog post.
6. Reverse engineer what worked
Look at your blog’s top ten most popular post. They’re examples of posts that your target audience truly wanted to read. You can build on their success by adapting the same format to new content.
Let’s say one of your most popular posts was a list of ways to make money with eBay. You could capitalize on the success of the first article by creating an updated version (25 More Ways to Make Money With eBay), or invert the format by taking the opposite tack (25 Ways to Guarantee You’ll Lose Money With eBay) and outlining don’ts rather than dos.
Another effective strategy is to apply the same post format and headline formula to a new subject. Your list of 10 Insane Firefox Extensions for Web Designers could be followed by a list of 10 Insane Firefox Extensions for Entrepreneurs, or Journalists, or anything/anyone you can imagine (as long as it’s of interest to your target audience).
The crux of this strategy lies in combining what has worked well previously with something fresh, new and interesting.
Points to review:
- Find ideas in comments.
- Find ideas in emails.
- Ask your readers what they want.
- Use your audience’s wants and needs as a springboard for post topics.
- Find inspiration in your own wants and needs.
- Transfer the best qualities of your most popular posts into something new.