Written on December 30th, 2007 at 06:12 am by Darren Rowse
Increase Your Direct Ad Sales Revenue with a Clear Advertising Page
In This post Jeremy Schoemaker from Shoemoney answers - ‘What did You Do On Your Blog in 2007 that Improved it the most’
I did several improvements to my blog but by far the one that improved it the most was implemented a VERY clear advertising page which decreased our email back and fourth to hardly any and increased direct ad sales revenue by about 400%
PS: Also if you want there is a video online of my presentation @ blogworld where I talk about how I determine the price for ads on my blog
14 Responses to “Increase Your Direct Ad Sales Revenue with a Clear Advertising Page”
cyberfizzle
December 30th, 2007 6:29 am
Awesome video. Keep up the good work!
p.s. woot! 1st post (I think!)
esvl
December 30th, 2007 7:43 am
I did that today. Added a nice advertise page.
Dan Cole
December 30th, 2007 7:54 am
I’ll keep that in mind when/if I add ads. I can see how it helps too. Very to the point.
That Single Guy
December 30th, 2007 11:27 am
Nice article, I’m trying to get my popularity up before I expand in direct advertising hardcore.
Think Like An SOB
December 30th, 2007 12:20 pm
A nice post would be, when do you think a blogger should open up his/her website for private ad sales?
Chris Vincent
December 30th, 2007 1:10 pm
I like the idea of setting aside a place for advertisers to be given all the information they need to find out on how to advertise on a blog. The only thing that i would place emphasis on would be that the whole page has to be clearly set out with all prices in bold. I see so many websites that have me spending at least 2 minutes looking and clarifying prices.
In my opinion all the information needs to be found within the first 5-10 seconds, just like a normal website, just like a normal website home page
jblu
December 30th, 2007 3:18 pm
Yeah, a ‘when’ article would be nice, but I’m sure there a few of those in the pb archives. So clear prices, clear timeframe, and clear reasons why to advert on the site…seems simple enough.
Welcome to Paradise
December 31st, 2007 2:59 am
Sure, it makes your point clear to our advertisers and the wanna be advertisers as well.
Bengt
December 31st, 2007 5:17 am
Is the Shoemoney advertising page up to date?
It says “All images need to be non animated” and the first ad I notice is animated.
Real Estate Facts
December 31st, 2007 12:02 pm
A advertising page is a great idea and is something I need to add to my site.
Ades
January 1st, 2008 6:57 am
I had suggested about this to Darren on his this post
Michael
January 3rd, 2008 12:04 am
I love Shoemoney’s advertising page, I really like the way he has a diagram showing off exactly where the ads are placed and what they are.
Ruchir
January 3rd, 2008 5:46 am
Yes, having a nice and clear advertising page can really help reduce the advertising queries you get and also help in increasing the revenue. I think one can even include an FAQ in the advertising page, outlining the most asked advertising queries…
Richard
January 19th, 2008 8:14 pm
I love posts that get right down to the crux of the matter. And Shoemoney rarely disappoints!
Good question too, Darren… :-)
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