Comments on: The Secret Motivations that Drive Your Customers

By: Designer

Designer — Sat, 05 Jan 2008 05:09:27 +0000

This applies to SEO and the SERPs (search engine results pages). If there is anything SEO is about, it is figuring out how to pull these strings in the context of a search result page (oh yeah, and getting the bugger to number one!)

By: Karen Miner Hurd

Karen Miner Hurd — Wed, 26 Dec 2007 22:50:43 +0000

Great ideas. I would add however, that most consumers are not very clear about why they are buying or not buying. They will not be aware the you hit an emotional button. They will just respond (or not). But they will use your features/benefits to defend or justify their purchase to themselves when buyer’s remorse sets in.

Artful copy writing blends benefits and features into emotion so well that the purchaser “doesn’t know what hit ‘em”.

By: 66tx

66tx — Wed, 26 Dec 2007 07:38:24 +0000

I will be taking some points similar to yours from some university research I’ve done and apply that to some of my blog entries

By: Sangesh

Sangesh — Mon, 24 Dec 2007 13:00:49 +0000

Very simple points and very basic points to be noted by every bloggers. Just understanding the human nature.

Cheers.

By: Warren

Warren — Mon, 24 Dec 2007 05:47:48 +0000

“Always play with their minds.” – Empire Records (Movie)

By: Pensacola Real Estate News

Pensacola Real Estate News — Mon, 24 Dec 2007 03:15:07 +0000

This post is really helpful. It helps me zero in on terms and ideas I want to use in my marketing, as these traits apply in a big way to people buying homes. Definitely worth bookmarking for reference.
Thanks

By: Darren Rowse

Darren Rowse — Sun, 23 Dec 2007 23:45:40 +0000

sorry about the ‘h3′ stuff – I’d replaced some strong tags with h3 tags for formatting and didn’t realize that Dean had used ’strong’ in the post itself as well – shouldn’t have replaced all. :-)

By: Brad V.

Brad V. — Sun, 23 Dec 2007 23:19:17 +0000

These are some really great tips! I think that many bloggers forget the “sales” part of the job: selling ourselves, our blogs and whatever products/services we offer.

My blog is only a year old, so I’m just starting to get to the point where I have a regular readership. This provides me with a little bit of leverage when it comes to “selling” myself and my blog.

Once again, another great post! Keep up the good work!

By: Mathew Packer dot com

Mathew Packer dot com — Sun, 23 Dec 2007 21:18:53 +0000

It’s all so simple when you put it like that..heh..

My 9-5 job is as a sales manager so I know all those things already, however applying it to my blogging endeavors is a different story all together.

Only recently have I been treating my blog as more than an online journal and while I’ve seen a small increase in traffic it’s been nothing to ‘write home about’.

I think this list might provide a good point of reference for setting the future direction of my blog..

Cheers
Matt

By: Chris Vincent

Chris Vincent — Sun, 23 Dec 2007 20:15:03 +0000

When I’ve read this post it gives me many slight mixed feelings. By Just writing down the words here it seems like i as the customer of this blog is already affected…
..
.
Sweet discovery :D

By: Ed Philly

Ed Philly — Sun, 23 Dec 2007 20:14:55 +0000

These are things that everyone knows, but never really realize. I don’t even think of these things half the time. Very true though. It got the motors in my brain working again.

By: Mary

Mary — Sun, 23 Dec 2007 18:21:57 +0000

Hey Dean, I loved your post! People, i.e. clients, customers, subscribers, traffic, etc. are interesting creatures aren’t they? Complex but VERY simple.

My take is that each of us is all about relationship. To ourselves and to others. We question, Am I happy with myself? Am I happy with the next person and the next? Do I care? Many people are into struggle in life. Silly isn’t it? Haven’t they ever heard of the “Easy Button”?

I just read a great little book called “The Go-Giver” by Bob Burg and John David Mann It’s message is simple, transform your life, transform your business. “That was easy”!

Thanks again for the post. Keep writting, I will keep reading.

By: vhxn.com

vhxn.com — Sun, 23 Dec 2007 17:55:45 +0000

Darren it’s an another great post , you mentioned all the useful points, thanks – http://www.vhxn.com

By: Welcome to Paradise

Welcome to Paradise — Sun, 23 Dec 2007 17:23:34 +0000

I particular like this section “People want what they don’t have”, “People want to avoid unpleasant things” and “People want to be seen in a favorable way”.

But the whole article was a good package. Very useful and handy.

One can review it from time to time to take a quick look and get to know about customer behavior.

Thank you.

By: Sean Anderson

Sean Anderson — Sun, 23 Dec 2007 17:19:50 +0000

Somebody help me out I have no clue what h3 means. I asked somebody but they didn’t know either. I must be getting older or I missed something in the article. NOOOOOO.

Anyway, I read a book called the color code that can amplify this posts reach. It basically state there are four personality types and behind each personality is a driving force. The primary motivators were Achievement????, Emotions, Peace and Fun. It never fails that I have to forget one of a group of four. Check on achievemnet that might be goals. It is that same idea anyway.

By: katy

katy — Sun, 23 Dec 2007 16:57:41 +0000

I’d add: People look for the information they need. I mean experiences, opinions, facts.

By: goyangan

goyangan — Sun, 23 Dec 2007 16:57:10 +0000

Very nice article and it’s very useful for me. Thank’s

By: Todor

Todor — Sun, 23 Dec 2007 16:56:42 +0000

Great post, Dean!

Very clear and logical!

By: albaniax

albaniax — Sun, 23 Dec 2007 15:18:44 +0000

Damn, how much you blog ^^ I tryed, but I can´t blog so much, on writing I´m not the best ;)

By: Famous Quotes

Famous Quotes — Sun, 23 Dec 2007 15:06:12 +0000

Good post. But what is an h3 motivator? Never heard of it before. I may be out of the loop *lol
I’ll try to google it.