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How to Maximize the Benefits of Guest Posting

Keeping You Posted by Skellie.Publishing guest posts on popular blogs is a tried and tested way to get inbound links and traffic. There are certain things you can do to make this experience even more rewarding.

In this post, I want to share a number of methods you can use to maximize the rewards of any guest post you publish.

A note: This post will tell you how to get the most out of guest posting once you’ve got a blogger who’s willing to publish you. If you want more information on getting to that point, I’d suggest you read Darren’s tips on pitching to bloggers.

Do your research

A little bit of research is essential before you submit your guest post to be published. It will help make sure you’re properly rewarded for your work and that you produce something that will be well received by the blog’s audience.

Does the blogger give adequate credit to guest posters? If the blog you’re writing for doesn’t allow an in-post byline for its guest-authors, don’t bother. If you write a post including a byline for this kind of blog, the author will most likely remove the byline and publish your work without it. I’ve had this happen to me before — it’s not fun!

What kind of posts work well on the blog? Take a look at some of the blog’s most popular posts to get an idea of what worked well. Could you create something with similar elements?

Are there any gaps waiting to be filled? I wrote my first guest post for ProBlogger on drawing StumbleUpon visitors into your blog because I noticed it was something that hadn’t been covered much before. It went on to become one of this blog’s most popular posts. Ask yourself: how can I use what I know to bring something unique to the blog?

A stunning albino peacock.
The ideal guest post will show off your skills and impress. Photo by lightgazer.

Optimize your post for greater rewards

What you write and how you present it can influence how rewarding your guest posting experience will be. Here are a few tips to help you optimize your posts.

Link to yourself and others. If you’ve written something that relates to the guest post on your own blog, find a way to work in a link. You can link out to other sources as well if you’d like to take a more democratic approach. A note: if you haven’t written something vitally on topic, don’t link out just for the sake of it. This will look like you’re putting self-promotion above relevance.

Put in a real effort. It’s easier to have social media success with your post on a popular blog because there’s a bigger pool of readers to vote for what you write. More traffic to the post means more click-throughs to your site. In other words, it’s not actually worth it to write the minimum required just to get a link back to your blog. Writing a great guest post will drastically increase the rewards.

Participate in the comments section. One of the metrics whereby bloggers judge the success of a post (as you know) is the comment count. You can raise this and make a good impression on those who’ve commented by responding to questions and feedback on your guest post.

Call in favors. Use your connections to bump along the success of your guest post. You can contact social media users you know, link to the post from your own blog, or pitch the link to other bloggers.

Crafting your byline

The byline is where you’re credited for your writing. You can see an example at the bottom of this post. Most bloggers will give you the freedom to put whatever you like in your byline (within reason) — as long as it’s not too long. The byline is the place where people will decide whether or not to click-through to your own blog, so it’s important to get it right.

Create a byline to suit your goals. If you mainly want feed subscribers, include only a link to your feed. If you want feed subscribers and traffic, include a link to your feed and your site. If you only want traffic, drop the link to your feed. If you want to sell a product, mention it instead.

Appeal to your target audience. If you write for a certain type of people (for example: bloggers, dads, Zen Masters), include that information in your byline. It will capture the attention of the kind of people you want reading your blog.

Explain the benefits. If you want people to visit your site or subscribe to your feed, explain what they’ll get in return. Useful advice? Hints and tips? Free stuff? Give people a reason to do what you want.

Points to review

  • Take the time to research the blog you’d like to write for.
  • Write with the blog’s target audience in mind.
  • A quality post can help you just as much as it helps the blog’s owner.
  • Craft your byline to compliment what you want to get out of guest posting.

Skellie is a regular writer for ProBlogger. Subscribe to her feed for more useful blogging advice.

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Comments

  1. Budhi says:

    Very informative article, really helpful. Gonna start with the “points to review” part.

  2. Ray Edwards says:

    Never read an article before about commenting as I never thought about it in any detail, but you have made some very clever points. Your article has lead me to think about commenting in a whole new light. Thanks!

  3. alexnjoy says:

    Hi, maybe you know how to promote guest posting on my blogs? I have two blogs, one about seo and blogging, second about gadgets and tech. Both have PR3.
    I don’t know how to promote people to make guest posts on them ((
    The blog about gadgets and tech (mocii.com) is created for guest posting (everything is automated, you need just to register and wright post and it will appears on the blog).

    Any help?

  4. Mr. Javo says:

    Nice information Darren, certainly you covered very well this topic. I will have in mind those tips when I write a guest post…

    Thanks for sharing.

  5. Lenin Nair says:

    Darren,

    This is correct. But I am not quite sure if you mentioned the importance and advantages of posting as a guest in other blogs in any of the previous posts here.

    Well, I believe guest posting is one of the best ways to generate content and get traffic. It’s a win-win situation for both blogger and the host. Please read my article here Advantages of Guest posting in SEO and marketing

    It’s my addition to anything mentioned here already. Guest posting is one of the best means to generate traffic and high SE ranking.

    Lenin

  6. susan harris says:

    Hi. I found you through ProBlogger, and I love what you’re doing here.
    I also use photos from Flickr, but only the ones that indicate “some rights reserved.” I see for this peacock photo the photog indicated All rights reserved. So have you discovered some way around that or did you pay for it? I’m seriously interested to know.
    I also blog at SustainableGardeningblog.com

  7. Skumar says:

    thats a real information and tactics for guest posting, I was looking for this kind of information. Thanks again for the post.

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