Comments on: Valuing a Blog

By: Mark

Mark — Thu, 20 Dec 2007 07:27:23 +0000

the value of the blogs domain name come into play, and there are so many other things…..but drudgereport, to me, should be worth more than 10 to 20 Million, at least if people are talkin about digg bein’ worth $300M!

By: John Hood

John Hood — Wed, 19 Dec 2007 23:42:43 +0000

Isn’t it somewhat limiting to value a site in purely economic terms? I’d go as far as to say that Darren’s blogs are invaluable…

By: Michael Grove

Michael Grove — Wed, 19 Dec 2007 21:19:02 +0000

What is eyeballs? Don’t know.

By: John Frost

John Frost — Wed, 19 Dec 2007 16:23:40 +0000

To me there are so many factors built up around a blog and what the buyer is interested in using it for you almost have to take it on a case by case basis. Don’t let anyone try to sell you this in a bottle.

By: Joe

Joe — Wed, 19 Dec 2007 15:06:43 +0000

I’m curious to know that if you were willing to sell a blog, would you still be willing to work on it? I think that I might.. then again I’m not considering selling any of my blogs…

By: SpicePuppy

SpicePuppy — Wed, 19 Dec 2007 14:13:51 +0000

What’s the question here? How much is it worth to whom? It’s worth a certain amount to Drudge himself, but for someone else to buy it, they’d have to value it far less because of the risk of losing the key writer.

I don’t know how these things work, but even if Drudge stayed on as a contributing writer, wouldn’t the quality be likely to suffer? And why would he want to sell if he still had to write?

By: Girish

Girish — Wed, 19 Dec 2007 12:12:20 +0000

I recently sold a blog at the value of the posts + the theme.
I am not sure whether this means everything though :O

By: Darshana

Darshana — Wed, 19 Dec 2007 11:04:39 +0000

What stuck me as the only true valuation is the final analysis about it been worthless without Drudge himself. Something that I believe is true for most great blogs like problogger. Although the visitors add value, without the unique content provided by the particular individual that may disappear in front of your eyes. This is especially true for blogs on personal views.

By: Shaun Carter

Shaun Carter — Wed, 19 Dec 2007 05:55:34 +0000

The funny thing about website valuations is that small websites that are being soled at Digital Point and SitePoint typically sell for 8-12x monthly earnings. But the big sites that get valued or sold in the hundreds of millions or, in the case of Facebook, billions of dollars range are not profitable at all!

I find this paradox very interesting.

By: Technology Slice

Technology Slice — Wed, 19 Dec 2007 05:14:19 +0000

That figure seems a little inflated.

By: Pete

Pete — Wed, 19 Dec 2007 02:56:04 +0000

Personally I’d never give up a blog to sell. I like to see my work in my own control and have the ability to command what I started. Just my 2 cents.

By: RT the fitness guy

RT the fitness guy — Wed, 19 Dec 2007 02:48:24 +0000

Darren,

As you know I sold my blog for $20, 000 recently and I was shocked how differently the buyer valued it to me.

I always thought it was a 12 times monthly earnings type of thing but they were MUCH more interested in the brand I’d established and so on.

Interesting.

By: Chris Vincent

Chris Vincent — Wed, 19 Dec 2007 02:29:51 +0000

Ever thought of how much value it would hold about a month after a sale? If people can’t see their favourite blogger blogging on their website, why would they come? I wouldn’t be surprised to see it lose at least a third if the same quality of blogging wasn’t met in the eyes of the audience.

Reminds me of how smart the guys whom bought Devlounge were. They bought it with the thought of keeping their logo there whilst the original bloggers just kept strong at what they were doing in the first place.

See, if Darren left, it would need either someone as motivated as he to keep this going, or a team with a combined effort to keep the multiple numbers of blogs coming in every day… mind you i’m sure that many of these blogs are written at least a week beforehand so if needed a day can be taken off, but it’s still impressive from the eyes of his readers…. isn’t it guys? :P

By: Max Powers

Max Powers — Wed, 19 Dec 2007 02:05:01 +0000

For Sale: Combination Blog/Website. Like new. Only used 4 months. Will consider any reasonable offer. Only serious inquires please.

By: Warren

Warren — Wed, 19 Dec 2007 01:20:20 +0000

Someday my blog will be worth more than a pretty penny!

By: Josh

Josh — Wed, 19 Dec 2007 01:17:46 +0000

I have a hard time classifying Drudge as a blogger or the Drudge Report as a blog; at least not in the modern sense of the words. There’s very little original material and, when he does write something, it’s on a reusable URL, e.g. flash1.html, flash2html, etc.

What Drudge does, while generating incredible traffic, should not be conflated with blogging.

And, for what it’s worth, I’d trust his self-published numbers over ComScore’s evaluation.

By: Donald

Donald — Wed, 19 Dec 2007 00:41:09 +0000

I agree with Mathew, blogs have worth but it has to have the writer. It would be like buying an awesome sports team, but loosing the key player/coaches in the process. Is there a way to evaluate the price of a blog without the key writers/contributors?

By: Complete Geek

Complete Geek — Wed, 19 Dec 2007 00:37:22 +0000

Maybe he would sell it and then stay on as a contributing writer? Isn’t that what most entrepreneurs do, build a brand with customer loyalty and then sell it? My blog is priceless. Heck, who am I kidding. I might give it up for a chicken plate if I were hungry enough.

By: wild flux

wild flux — Wed, 19 Dec 2007 00:02:13 +0000

Herm, the numbers listed in that article are different from his webpage –

VISITS TO DRUDGE 12/19/07

018,768,804 IN PAST 24 HOURS
464,463,701 IN PAST 31 DAYS
5,017,516,023 IN PAST YEAR

The article says –

How many people read Drudge? Internet-traffic measurer ComScore counts 1.33 million unique visitors a month.

So, which one do we go with?

(I’m new to blogging so if this is an obvious questions forgive me!)

By: wild flux

wild flux — Tue, 18 Dec 2007 23:57:46 +0000

How come I don’t normally see his blog listed in the top blogs articles normally posted on the net? (Especially considering how many hits he gets daily).