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More on Amazon ‘Buy Now’ Buttons

Roman from Phone Area emailed me after seeing my recent post on adding Amazon ‘buy now’ buttons to posts with a similar suggestion that extends the principle:

“I’ve used this method for a couple months and took it a step further to get more impressions and revenue:

I don’t link directly to a product page but I link to Amazon search results.

Buy-It

For example, see this post. You can see in the post footer the button (pictured above) and when you click on the button it connects you to an Amazon search page and it shows related products to the post.

So what is the secret? It’s keywords.

I use a keywords plugin which adds keywords to the amazon search link

This is much better because customers get more offers – even ones which they haven’t looked for. I noticed in doing this that even when they don’t buy the device in the post that they buy accessories, cases, etc.

My Amazon Impressions were not increased by 50-100% but 500-1000%.”

I quite like this strategy too because it again gets people in the door at Amazon and looking at a variety of relevant results instead of just the one. I can see why it’d increase the impressions and it’d be worth experimenting with. I guess the key will be to track whether it also leads to increases in actual conversions.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Mark Avey says:

    That’s just teasing – you HAVE to share the name of the keyword plug-in :)

  2. Chris says:

    Interesting approach, and one I’m keen to try. I find I get good click-through from my pages but with low conversion rates, but I think this is mainly because I am only offering amazon.co.uk.

    On that topic, does anyone have a quick answer to switching between amazon.com and amazon.co.uk on a Blogger website? I wanted to achieve this with one button directing to the appropriate site, but have failed to find a solution. A quick workaround is to have two ‘Buy Now’ buttons with national flags on each, but that’s not very sophisticated!

  3. Wow, I love that … Darren, I’ve been chewing over your idea all morning and now Roman’s taken it to a new level. I think my head’s going to explode.

    And yes, please … the name of the keyword plugin? Please?

  4. nikfromMars says:

    It’s sad that here in Italy there aren’t those kind of possibilities. My website would be perfect for the Amazon button…
    We are so prehistoric.. web 2.0 is still mirage.

  5. Max Powers says:

    I agree with Mark. It’s like dangling a carrot on a stick in front of a horse.

  6. Juha Ylitalo says:

    nikfromMars: Even though Amazon doesn’t have shop in Italy, you could join up with their UK, France and/or German sites associates programs.
    Then again people are quite bit more cautious if they would have to buy something from other country, so it will affect to peoples conversion rate …
    I am still waiting to get any revenue to show up from amazon.co.uk

  7. Mike says:

    I don’t get a lot of conversions. Maybe .060 I think so far. I like the way I have my music sites set up though. They can click on the CD cover or the title.

    Check it out guys. In my handle.

  8. BW says:

    Reply for Mike…

    Just went to your site.

    Even though you have the album cover as a click link to Amazon, it is not obvious that, that is what people should do.

    You might want to consider a button such as mentioned in this post to get people to buy through your affiliate links

    Just my 2 cents…

  9. jsanderz says:

    I currently have Adsense on my blog and for the last few days been wondering what other ads I should have on there.
    Darren I think you have made up my mind for me.
    Please can you tell us the name of the keyword plugin?
    Regards.

  10. Mike says:

    Thanks BW. I may have to look into that. I still want to keep the site looking good. Im not sure if a lot of buttons on it will make it kinda ugly.

    But I probably should do something more.

  11. Joe says:

    I need to get better at making these buttons…. and I’d like the plugin too!

  12. Mike says:

    Well I did something. My 60s music site Im now adding the product previews to all of the Amazon products on my page.

    So if they hover over the CD title or the album cover, you get load of info.

    I’ll see if that works. Im adding it to my 80s site now. Let me know guys if you like it.

  13. sirjorge says:

    This is definitely worth looking into more

  14. Yoga says:

    Just remember, Amazon only offers a 24 hour cookie, compared to other affiliates that offer 120 day+ cookies. Regardless, Amazon offers some pretty widgets to help monetize traffic. I have some examples on the site listed above.

  15. Eric says:

    Anyone ever find out the name of the plugin he was using. Would love to know.