Roman from Phone Area emailed me after seeing my recent post on adding Amazon ‘buy now’ buttons to posts with a similar suggestion that extends the principle:
“I’ve used this method for a couple months and took it a step further to get more impressions and revenue:
I don’t link directly to a product page but I link to Amazon search results.
For example, see this post. You can see in the post footer the button (pictured above) and when you click on the button it connects you to an Amazon search page and it shows related products to the post.
So what is the secret? It’s keywords.
I use a keywords plugin which adds keywords to the amazon search link
This is much better because customers get more offers – even ones which they haven’t looked for. I noticed in doing this that even when they don’t buy the device in the post that they buy accessories, cases, etc.
My Amazon Impressions were not increased by 50-100% but 500-1000%.”
I quite like this strategy too because it again gets people in the door at Amazon and looking at a variety of relevant results instead of just the one. I can see why it’d increase the impressions and it’d be worth experimenting with. I guess the key will be to track whether it also leads to increases in actual conversions.