Written on November 29th, 2007 at 09:11 pm by Darren Rowse
More on Amazon ‘Buy Now’ Buttons
Roman from Phone Area emailed me after seeing my recent post on adding Amazon ‘buy now’ buttons to posts with a similar suggestion that extends the principle:
“I’ve used this method for a couple months and took it a step further to get more impressions and revenue:
I don’t link directly to a product page but I link to Amazon search results.
For example, see this post. You can see in the post footer the button (pictured above) and when you click on the button it connects you to an Amazon search page and it shows related products to the post.
So what is the secret? It’s keywords.
I use a keywords plugin which adds keywords to the amazon search link
This is much better because customers get more offers – even ones which they haven’t looked for. I noticed in doing this that even when they don’t buy the device in the post that they buy accessories, cases, etc.
My Amazon Impressions were not increased by 50-100% but 500-1000%.”
I quite like this strategy too because it again gets people in the door at Amazon and looking at a variety of relevant results instead of just the one. I can see why it’d increase the impressions and it’d be worth experimenting with. I guess the key will be to track whether it also leads to increases in actual conversions.
16 Responses to “More on Amazon ‘Buy Now’ Buttons” - Add Yours
Mark Avey
November 29th, 2007 9:56 pm
That’s just teasing – you HAVE to share the name of the keyword plug-in :)
Chris
November 29th, 2007 10:03 pm
Interesting approach, and one I’m keen to try. I find I get good click-through from my pages but with low conversion rates, but I think this is mainly because I am only offering amazon.co.uk.
On that topic, does anyone have a quick answer to switching between amazon.com and amazon.co.uk on a Blogger website? I wanted to achieve this with one button directing to the appropriate site, but have failed to find a solution. A quick workaround is to have two ‘Buy Now’ buttons with national flags on each, but that’s not very sophisticated!
Tuppy Glossop
November 29th, 2007 10:08 pm
Wow, I love that … Darren, I’ve been chewing over your idea all morning and now Roman’s taken it to a new level. I think my head’s going to explode.
And yes, please … the name of the keyword plugin? Please?
nikfromMars
November 29th, 2007 10:54 pm
It’s sad that here in Italy there aren’t those kind of possibilities. My website would be perfect for the Amazon button…
We are so prehistoric.. web 2.0 is still mirage.
Max Powers
November 29th, 2007 11:14 pm
I agree with Mark. It’s like dangling a carrot on a stick in front of a horse.
Juha Ylitalo
November 29th, 2007 11:58 pm
nikfromMars: Even though Amazon doesn’t have shop in Italy, you could join up with their UK, France and/or German sites associates programs.
Then again people are quite bit more cautious if they would have to buy something from other country, so it will affect to peoples conversion rate …
I am still waiting to get any revenue to show up from amazon.co.uk
Mike
November 30th, 2007 12:41 am
I don’t get a lot of conversions. Maybe .060 I think so far. I like the way I have my music sites set up though. They can click on the CD cover or the title.
Check it out guys. In my handle.
BW
November 30th, 2007 1:45 am
Reply for Mike…
Just went to your site.
Even though you have the album cover as a click link to Amazon, it is not obvious that, that is what people should do.
You might want to consider a button such as mentioned in this post to get people to buy through your affiliate links
Just my 2 cents…
jsanderz
November 30th, 2007 2:42 am
I currently have Adsense on my blog and for the last few days been wondering what other ads I should have on there.
Darren I think you have made up my mind for me.
Please can you tell us the name of the keyword plugin?
Regards.
Mike
November 30th, 2007 4:02 am
Thanks BW. I may have to look into that. I still want to keep the site looking good. Im not sure if a lot of buttons on it will make it kinda ugly.
But I probably should do something more.
Joe
November 30th, 2007 4:33 am
I need to get better at making these buttons…. and I’d like the plugin too!
Mike
November 30th, 2007 4:39 am
Well I did something. My 60s music site Im now adding the product previews to all of the Amazon products on my page.
So if they hover over the CD title or the album cover, you get load of info.
I’ll see if that works. Im adding it to my 80s site now. Let me know guys if you like it.
sirjorge
November 30th, 2007 4:58 am
This is definitely worth looking into more
Yoga
November 30th, 2007 10:07 am
Just remember, Amazon only offers a 24 hour cookie, compared to other affiliates that offer 120 day+ cookies. Regardless, Amazon offers some pretty widgets to help monetize traffic. I have some examples on the site listed above.
chloe
November 30th, 2007 12:40 pm
i am sitll using the regular amazone 120X600 skyscraper
Eric
December 14th, 2007 4:33 pm
Anyone ever find out the name of the plugin he was using. Would love to know.
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