Written on November 17th, 2007 at 12:11 am by Darren Rowse
Behind the Scenes of The Fake Steve Jobs Blog – [VIDEO]
I came across the following video this morning at InsideGoogle. It’s of a presentation that Dan Lyons (aka Fake Steve Jobs) gave at Google recently.
It actually goes for 51 minutes (but there’s not a lot visual about it so you can listen to it while doing something else) and is basically Dan telling the story of starting the Fake Steve Jobs blog, seeing it take off, struggling to monetize it, the eventual unmasking of him as it’s author (it was an anonymous blog for a long time) and what’s happened since.
I post it here because it’s a fascinating story, made me chuckle, touches on blog monetization and shows some of what can be achieved through a blog with a little luck, creativity and entrepreneurial spirit. At it’s peak – his blog was doing 500,000 visitors a day – quite a story.
20 Responses to “Behind the Scenes of The Fake Steve Jobs Blog – [VIDEO]” - Add Yours
Dan Schawbel
November 17th, 2007 1:12 am
I’ve met him. He’s a pretty funny guy!
Joe
November 17th, 2007 1:17 am
I never got to read the blog… I’m going to have to search for it. Is it still up?
Robert
November 17th, 2007 1:34 am
Quite interesting indeed, Like Joe said, I’m also going to read the blog.
I’m going to work On my luck, creativity and entrepreneurial spirit. I’ll work on some kind of good spirit/attitude.
David
November 17th, 2007 1:44 am
Very funny guy! He should have a show :)
Portal Feeder Member
November 17th, 2007 1:48 am
That’s an awesome story. He is a funny guy.
Anything to do with Apple usually gets a huge amount of attention.
Talking about apple on my tech related blogs generally get more attention than anything else.
James from justhuntingtips.blogpsot.com
November 17th, 2007 2:39 am
Perfect Niche. Everyone would want to hear about it. Wonder if the real Steve Jobs got mad about it or if he liked it for publicity.
anne
November 17th, 2007 3:38 am
funny and insightful. thanks so much for posting this.
Matt Jones
November 17th, 2007 3:40 am
Seems there’s a lot of money in fake personas – JohnCow anyone?
Wayne Liew
November 17th, 2007 4:00 am
This man definitely have a creative mind of thinking a niche when he wanted to start blogging.
I have been reading this blog and amazingly, although it was fake, I find it really interesting.
Max Powers
November 17th, 2007 4:29 am
Isn’t it funny how you can get so interested in a blog that you know is totally fake?
Free webmaster ebooks
November 17th, 2007 4:44 am
He has a superb blog. I have been following his blog for some time now. His standoff with Bill gates will be given in a professional manner
Omar Yesid Mariño
November 17th, 2007 6:18 am
Yeah, this is a very funny and smart guy… but what is the blog? The URL?
Jummy
November 17th, 2007 7:09 am
http://fakesteve.blogspot.com/
Alain
November 17th, 2007 7:33 am
http://fakesteve.blogspot.com/
Alain
November 17th, 2007 7:34 am
Crappy. Johnny beat me to it. I guess that’s what I get for waiting till the end of the video to hit “submit”
Tevin
November 17th, 2007 6:54 pm
That’s a fantastically interesting video. I don’t really think it’s all that odd to be interested in something “fake”. Satire is what makes life so grand. I think fake Steve will be ranked with Mad, The Daily Show, and the like.
Good stuff.
66tx
November 18th, 2007 8:20 pm
I’m going to work On my luck, creativity and entrepreneurial spirit. I’ll work on some kind of good spirit/attitude
Paul
November 19th, 2007 3:43 pm
Sometimes, it’s easy to see how people get to be successful. He is genuinely quick-witted and goofy.
Thanks for the vid.
66tx
November 20th, 2007 8:39 pm
I’m going to work On my luck, creativity and entrepreneurial spirit. I’ll work on some kind of good spirit/attitude.
lucas131
November 25th, 2007 8:09 am
Funny man, thanks for sharing.
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