Yesterday it was revealed that AdSense were making the clickable portions of their Ad Units Smaller. Today we’re seeing these changes rolling out on different publishers sites. It seems that this means different things for different ad unit sizes. For example 468×60 and 234×60 ad units still seem clickable on the text of ads – perhaps because they don’t have a URL on these ads. All other ad units that I’ve seen just have the title and URL clickable.
So my question to you is – have you noticed any decreases in CTR yet?
We probably won’t see the full impact of the changes in today’s earning results as they’ve been rolling out during the day – but my own CTR is lower today than any other day for this month. Having said this – I’ve had lower days (2 were lower in October) – so I won’t really know what impact it’s had for a few days as things do tend to rise and fall.
How about you – is your CTR up or down today?