Comments on: AdSense Make Ad Units Less Clickable

By: Google People

Google People — Tue, 16 Jun 2009 05:45:21 +0000

I love adsense, but I have noticed that less and less people have been clicking the ones that I have on my site. This post really explains that now. Thanks!

By: paylasonline

paylasonline — Fri, 05 Jun 2009 06:41:38 +0000

I think clicks count to links are more natural for default surfer then in background. Its good that google change it imo

By: divit

divit — Fri, 13 Jun 2008 20:04:17 +0000

Thanks a lot for the article. I didn’t know about these changes before I read this.

By: YourGuideToInternetMarketing

YourGuideToInternetMarketing — Sat, 08 Dec 2007 01:49:38 +0000

Google Adsense has really been making some changes this year. I think it both has its ups and downs this latest change. Advertisers should see a better conversion rate now eliminating those accidental clicks but as for us publishers it may take some money out of our pockets. I see why they do it and its a business as much as its a way for us to make money online. When advertisers begin complaining of invalid or accidental clicks they are forced to do something sometimes hurting the ones responsible for Google making their money through our websites as well. I know myself I haven’t seen much change lately in earnings from Adsense. I really don’t think it will matter much as when someone is interested in an ad they will click when their pointer turns into a hand. Don’t think it will hurt us that much with this really. The only thing I would suggest and hoped that they did is make ” all the text” clickable, eliminate the background as a person said previously but make all th text clickable. I think that would be as fair as they can be doing it that way for both Advertisers and publishers. If anyone is seeing a drastic decrease in Adsense earnings please share with the rest of us.

By: Career

Career — Tue, 27 Nov 2007 21:33:35 +0000

Heather Koppes if you think so. What is the justification behind keeping the old adformat in the premium publisher websites.

For example linkedin.com, they still show the old ad sense ads..
!!?

By: Heather Koppes

Heather Koppes — Sun, 25 Nov 2007 15:06:02 +0000

I think Google has made a step in the right direction for advertisers. After all, advertisers place ads with Google to gain good leads and customers. While accidental clicks may increase publisher’s incomes, it drives up the cost to the advertiser with absolutely no gain. It would be a different situation if publishers were paid only when a sale was made like most affiliate links.

By: lucas131

lucas131 — Sat, 24 Nov 2007 22:38:59 +0000

I think clicks count to links are more natural for default surfer then in background. Its good that google change it imo.

By: UltraEgypt

UltraEgypt — Fri, 23 Nov 2007 18:57:27 +0000

I don’t know when google implemented this change, but my earnings goes as:

Saturday, November 17: $15.71
Sunday, November 18: $9.10
Monday, November 19: $7.88
Tuesday, November 20: $9.45
Wednesday, November 21: $8.30
Thursday, November 22: $10.13

But I’ve seen a strong (CTR & CPM) drop today so far

does anybody know when exactely Google have implemented it?

By: Rampantheart

Rampantheart — Thu, 22 Nov 2007 11:17:36 +0000

Great post!Thanks for sharing the info.

By: Affiliate Confession

Affiliate Confession — Mon, 19 Nov 2007 17:29:47 +0000

I haven’t seen my click thru rates drop at all. In fact I had a great day yesterday, Sunday, earning more than $45 US.

By: People Finder

People Finder — Sun, 18 Nov 2007 21:11:15 +0000

So far my Adsense click through rates and CPM have been cut by more than 50% from my previous rates with these new ads. Hopefully the CPC will adjust accordingly with a higher quality of clickthroughs.

By: Paidforwritedown

Paidforwritedown — Thu, 15 Nov 2007 12:54:22 +0000

Google corrects it, Thatz good. I find no problem with this correction.

By: Rick Brewster

Rick Brewster — Wed, 14 Nov 2007 23:55:13 +0000

I think this is fair, and that the system will correct itself and earnings will be just fine for those who are over $100/day. In other words, it’ll be fine for those who are above statistical noise-based earnings.

By: Anthony Lawrence

Anthony Lawrence — Wed, 14 Nov 2007 22:59:30 +0000

I see *some* of my ads exhibit this feature, but others do not.. “rolling out” must mean a lot of servers.. :-)

I have no problem with this – anyone seriously interested in the product should be able to find the link, and if the false clicks are cut down, ad value should increase.

By: Alison Moore Smith

Alison Moore Smith — Wed, 14 Nov 2007 20:49:43 +0000

As both a publisher and an advertiser, I think this is a fair change. I don’t want to pay for accidental clicks and, really, I don’t want people leaving my site accidentally to see an ad they didn’t really want to see, either.

It will be interesting to see how much this changes things.

Note that this will decrease revenue for Google as well as for publishers.

By: blackysky

blackysky — Wed, 14 Nov 2007 20:48:50 +0000

I think about it 2 sec and in a way .. it is the best google move. More quality advertiser and if imagine a lot of people will drop adsense .. it means more competition so the value of one click will worth more in a long term…. if you add targeting ads it brings even more competition … I think we should look the big picture of it.

You can be mad at google … but at the end google only tries to bring quality to his system.. even for the pagerank… Of course you should have more than one source of income.. but google seems to push everything to the next level.

By: Patrick

Patrick — Wed, 14 Nov 2007 19:57:15 +0000

Hello,

This is in response to the comment above by SEOVibe mentioning my blog. Thanks for the mention.

I just wanted to let you know that that is actually very old. It’s an invite only testing program that gives invited publishers access to code that allows you to further customize the appearance of the ads with the approval of a Google representative. No worries.

Thanks,

Patrick

By: markowe

markowe — Wed, 14 Nov 2007 19:07:18 +0000

Wow, interesting reaction from publishers! I thought there would be uproar, but the consensus is that this is a good thing overall.

I agree too – I don’t WANT to make money off accidental clicks, that’s not part of my strategy (though it is for some). Sure, this may all be part of a great Google conspiracy, but I doubt they are out to “stitch up” their publishers either.

Also, as somebody else mentioned, the old ads were strangely “dead” as a result of not being in keeping with the functioning of the web as a whole. I even thought they were rendered as a bitmap when I first saw them.

Who knows, visitors may even click MORE often when they encounter a “proper” link..! Wonder if it will show the URL down in the browser..?

I suppose people who actually habitually click ads might be so confused that they wouldn’t know to click on the link, but how many of those are there, I wonder..?! No, I’m all for it.

By: Heelcandy

Heelcandy — Wed, 14 Nov 2007 18:45:28 +0000

This is why if your only method of making money from your blog is Adsense you are totally missing the boat. If this doesn’t get everyone thinking about other streams of high paying revenue I don’t know what will.

By: mariano

mariano — Wed, 14 Nov 2007 18:43:58 +0000

honestly, I think it’s fair. if we hope to make money with accidental clicks, in the long run it will make things worse. Anyway I see a CPA future very near, don’t you?