Comments on: AdSense Move Site Targeting to Placement Targeting and Allow Advertisers to Target Sites with CPC Ads http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/ Make Money Online Sun, 22 Nov 2009 08:03:36 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Paidforwritedown http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2115624 Paidforwritedown Thu, 15 Nov 2007 13:06:51 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2115624 They make whatever changes only to benefit Adwords advertisers. They make whatever changes only to benefit Adwords advertisers.

]]> By: Pete http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2110164 Pete Thu, 15 Nov 2007 05:27:10 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2110164 Seems like Google are there more and more too please the big guys...with deep pockets... Seems like Google are there more and more too please the big guys…with deep pockets…

]]> By: lee http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2099889 lee Wed, 14 Nov 2007 17:02:04 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2099889 I am using Adsense on my site and doing ok with them hopefully the changes will not change this for the worst heres my site http://www.justlaughs.co.uk I am using Adsense on my site and doing ok with them hopefully the changes will not change this for the worst heres my site http://www.justlaughs.co.uk

]]> By: 66tx http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2092807 66tx Wed, 14 Nov 2007 07:04:52 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2092807 I am using Adsense on a few of my sites, but with little success so far. What is your average impressions vs. clicks? I am using Adsense on a few of my sites, but with little success so far. What is your average impressions vs. clicks?

]]> By: David Scrivner http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2089061 David Scrivner Wed, 14 Nov 2007 01:57:24 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2089061 Google has been changing a lot lately, but I think it is hard to say whether it will hurt the advertisers or those or us that are using adsense. CompuWorld seems to have a handle on it and I guess I have to assume that they know what they are talking about because I am the little guy and they are the big guy. I try to use google adsense as a gauge to how well I am doing. Does anyone have any thoughts on whether that is a good idea or not? Google has been changing a lot lately, but I think it is hard to say whether it will hurt the advertisers or those or us that are using adsense. CompuWorld seems to have a handle on it and I guess I have to assume that they know what they are talking about because I am the little guy and they are the big guy.

I try to use google adsense as a gauge to how well I am doing. Does anyone have any thoughts on whether that is a good idea or not?

]]> By: Advice Network Writing contest http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2084918 Advice Network Writing contest Tue, 13 Nov 2007 18:36:13 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2084918 As someone with a budget to spend $30,000 a month on AdSense in 2008, I welcome these changes. The more I can fine tune and target, the better! As someone with a budget to spend $30,000 a month on AdSense in 2008, I welcome these changes. The more I can fine tune and target, the better!

]]> By: Stephanie http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2084781 Stephanie Tue, 13 Nov 2007 18:21:17 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2084781 Interesting changes. I can see that being very nice for advertisers. It will probably pay publishers to keep an eye on if this changes how much they earn. Site targeting has definitely been a bit of an iffy thing to many publishers. Interesting changes. I can see that being very nice for advertisers. It will probably pay publishers to keep an eye on if this changes how much they earn. Site targeting has definitely been a bit of an iffy thing to many publishers.

]]> By: CompuWorld http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2083624 CompuWorld Tue, 13 Nov 2007 16:32:55 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2083624 the first change won't affect the publisher that very much if he isn't a huge traffic generator. If he is one of those Google whores than advertisers might go on to target the most suitable individual ad units and hence the ad units which are not brining in more money will receive less paying ads. i.e. the value of high paying ad spots will increase and the value of low paying ad spots will decrease..(this was for a blogger who is earning huge from adsense) for bloggers who are earning less may not get affected by change one as they will keep getting ads as per there content because no one might seem to target there ad spots..they will receive ads which are NOT target for any specific website. Change two will give the publishers better chance to analyze which ad spot in which blog is bringing in what kind of traffic. So again they will be able to target better publishers (the one with heavy traffic.) Low traffic websites wont see any huge changes in money earned. I wrote a complete analysis <a href="http://www.nofullstop.com/2007/11/13/what-is-cpc-ads-and-placement-targeting-which-google-is-boasting-about/" rel="nofollow">here</a> on my blog but for the readers comfort also posted it here on your comment.. the first change won’t affect the publisher that very much if he isn’t a huge traffic generator. If he is one of those Google whores than advertisers might go on to target the most suitable individual ad units and hence the ad units which are not brining in more money will receive less paying ads. i.e. the value of high paying ad spots will increase and the value of low paying ad spots will decrease..(this was for a blogger who is earning huge from adsense)

for bloggers who are earning less may not get affected by change one as they will keep getting ads as per there content because no one might seem to target there ad spots..they will receive ads which are NOT target for any specific website.

Change two will give the publishers better chance to analyze which ad spot in which blog is bringing in what kind of traffic. So again they will be able to target better publishers (the one with heavy traffic.) Low traffic websites wont see any huge changes in money earned.

I wrote a complete analysis here on my blog but for the readers comfort also posted it here on your comment..

]]> By: Joe http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2083078 Joe Tue, 13 Nov 2007 15:36:37 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2083078 Great... new things from Adsense. I like using it but its a slow earner, and if you're concerned Darren, I'm concerned too. Hopefully it won't impact the small guy like me too much. Great… new things from Adsense. I like using it but its a slow earner, and if you’re concerned Darren, I’m concerned too. Hopefully it won’t impact the small guy like me too much.

]]> By: Michael Woo http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2081924 Michael Woo Tue, 13 Nov 2007 13:43:51 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2081924 I think it's just a change of terms.. that's all.. Furthermore it's costly to target sites.. but nevertheless, it gives you quality traffic though.. I think it’s just a change of terms.. that’s all..

Furthermore it’s costly to target sites.. but nevertheless, it gives you quality traffic though..

]]> By: kenirobet http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2081333 kenirobet Tue, 13 Nov 2007 12:49:20 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2081333 This means now we can track places that generate more money. We can play with the targeting system until get the best placement on the website. This means now we can track places that generate more money. We can play with the targeting system until get the best placement on the website.

]]> By: Ben http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2081260 Ben Tue, 13 Nov 2007 12:40:36 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2081260 Elliott, Go to this webpage: https://www.google.com/adsense/support/bin/answer.py?answer=17954&topic=8970 This is where Adsense tells you where to place your ads for maximum return. I started using this approach about 18 months ago and my revenue increased nicely. Hope this helps. Elliott,

Go to this webpage:

https://www.google.com/adsense/support/bin/answer.py?answer=17954&topic=8970

This is where Adsense tells you where to place your ads for maximum return. I started using this approach about 18 months ago and my revenue increased nicely.

Hope this helps.

]]> By: vexx http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2081120 vexx Tue, 13 Nov 2007 12:25:13 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2081120 the adsense targeting system didn't proved good for many of us publishers and i'm a little skeptical about those changes also. Low paying ads are the worst nightmare of any publisher and targeting(until not at least) didn't do anything but allow sites to post low cost ads in your targeted ad units the adsense targeting system didn’t proved good for many of us publishers and i’m a little skeptical about those changes also. Low paying ads are the worst nightmare of any publisher and targeting(until not at least) didn’t do anything but allow sites to post low cost ads in your targeted ad units

]]> By: Elliott Cross http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2080155 Elliott Cross Tue, 13 Nov 2007 11:12:56 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2080155 Darren, I am using Adsense on a few of my sites, but with little success so far. What is your average impressions vs. clicks? What is the best way to optimize your Adsense ads to get clicks on them? Should they go before, in, or after the content of the article? Darren,

I am using Adsense on a few of my sites, but with little success so far. What is your average impressions vs. clicks?

What is the best way to optimize your Adsense ads to get clicks on them? Should they go before, in, or after the content of the article?

]]> By: Scott http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2080109 Scott Tue, 13 Nov 2007 11:07:05 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2080109 I am testing this on the ad side. I have around 40 ads out there and am applying the same splittest logic to these as I would for ads distributed on the google network. I'm anxious to see how well it works. Some publishers will surely be impacted as advertisers spend more time going over the data carefully. With CPM you digest your advertising results in larger chunks. With CPC you tend to modify/tweak with more scrutiny because you have better real time data. I am testing this on the ad side. I have around 40 ads out there and am applying the same splittest logic to these as I would for ads distributed on the google network. I’m anxious to see how well it works.

Some publishers will surely be impacted as advertisers spend more time going over the data carefully. With CPM you digest your advertising results in larger chunks. With CPC you tend to modify/tweak with more scrutiny because you have better real time data.

]]> By: John Motson http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/comment-page-1/#comment-2080004 John Motson Tue, 13 Nov 2007 10:59:10 +0000 http://www.problogger.net/archives/2007/11/13/adsense-move-site-targeting-to-placement-targeting-and-allow-advertisers-to-target-sites-with-cpc-ads/#comment-2080004 Hm, I have started to trust Google less in recent times. It feels like they became my friend only to stab me in the back. I feel completely betrayed. LOL only kidding, but what I wrote above seems like the attitude of a lot of bloggers. I think we should get over it, they are the giant conglomerate and we are the measly users, end of story. Those changes you announce seem interesting though. Hey by the way, you are a lot more popular then Shoe and John eh? That's probably why they never mention your blog in their day to day bickering... they are too jealous :). Keep it up mate! Hm,

I have started to trust Google less in recent times.

It feels like they became my friend only to stab me in the back. I feel completely betrayed.

LOL only kidding, but what I wrote above seems like the attitude of a lot of bloggers.

I think we should get over it, they are the giant conglomerate and we are the measly users, end of story.

Those changes you announce seem interesting though.

Hey by the way, you are a lot more popular then Shoe and John eh?

That’s probably why they never mention your blog in their day to day bickering… they are too jealous :).

Keep it up mate!

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