If you want to be perceived differently on each of your sites then I guess you would have to nurture a different personality/tone for each one if they are diametrically opposed (e.g. a religious site and a bikini site).

However, I would favor building one solid, well know self-brand and using it to promote and support all of my sites.

Thanks for this much needed reminder. Many blogs out there have a lot to offer but because they are not properly branded they get lost in the shuffle.

-Melissa Donovan
Writing for Writers

It seems to me that you might have a conflict if you try and brand more than one blog.

Well done.

However, I can never leave my job for blogging, because put simply – my blog is based on my work. The two are intwined.

Great post. Creating a brand based on integrity, authenticity and expertise is one of the most powerful ways to increase conversions for lucrative affiliate referrals.

Also something to keep in mind for those who don’t want to make money from ad revenue but want to generate income through other reputation-centric methods like consulting. :)

If you look at either of my blogs that Darren has linked to you will realize that I myself am not hugely into the monetization of my sites, yet.

However, because I have a keen interest in marketing and advertising (and will be leaving my fulltime job and regular paycheck soon) I have become an observer of the blogging world and how successful people are generating traffic, subscribers, and income.

For me, every blog or website that has had an ad that I have clicked on, or a product that I have purchased, was able to gain my trust. Whether we like to admit it, or not, people make purchases based on emotion. In my case, if I like the person behind the blog (or what I perceive them to be) then I will be interested in what they are marketing.

Blogging absolutely does not have to be about making money, advertising, or selling anything. But, if you choose to monetize your site then make sure you are presenting yourself in the best possible way to your consumers.

I think this is something that many smaller businesses or consultant type business owners overlooks or doesn’t even think about. There is a need to create and develop your brand name regardless how big or small your operation is, think big.

Scott

I’m battling a bit to understand the difference between self-branding and just having good content, which leads being seen as trustworthy and authoritative, which leads to people coming back, and so buying the products you advertise and recommend.

Is the extra element a distinctive design for the blog? Something recognisably me?

tips to brand your business

Shakespeare wrote the same advice in Hamlet 400 years ago: “This above all: to thine own self be true,/And it must follow, as the night the day,/Thou cans’t not be false to any man ”

In other words, we shouldn’t try to blog with a personality that isn’t really our own. We won’t be able to sustain it, and won’t do it as well as another blogger who really has that personality. If we are ourselves, and write with a consistent purpose, then our reputation/brand will follow.

Will it be a popular, cash-generating brand? There’s no guarantee. But if it’s not the real deal then it’s even less likely. Our best shot is to true to ourselves and our readers.

I guess most of these blogger have already marked an authority in their blogs and brand themselves with nothing but great information. A no nonsense blog for those who wants valuable information daily and not some personal rumblings on cars and food.

I felt the same way about Maki’s cartoon image initially, but now I understand why he did it. The same is true about Andy Beard, as I see his user image in social networking sites everywhere, and it stands out.