The last couple of weeks have seen some real action in the selling of blogs in the ‘make money online’ part of the blogosphere with the sale of Blogging Fingers ($6000), Ryan Shamus ($2500) and One Man’s Goal currently up for sale and with the bids up to $6000 (update: this auction had to restart). Add to that NorthxEast selling a few weeks back ($8200) and there has definitely been something in the air.
Mark at 45n5 did a little analysis of the sales based upon subscriber numbers and points out that the blogs are selling for between $27.78 and $35.16 per subscriber (not including NorthxEast who sold for around $4 per subscriber).
I’m not sure subscribers numbers are the best way to value a blog – but it would definitely be one factor.
Other factors would include:
- Traffic (actually visitor numbers and page impressions)
- Current Earnings (how much the blog currently earns)
- Potential Earnings (is there another income stream that could easily be added)
- Profile of Blog in Niche (is it seen as a leader in it’s field)
- Dependance upon the Blogger (does the blog revolve around one person, a group of bloggers etc)
- Domain name (is the domain worth something in and of itself)
- SEO Considerations (page rank, how it ranks for keywords etc)
- Technorati Ranking, Alexa Ranking
- Number of Posts in Archives
- Ability to Expand Blog (can you add a new service or income stream to the blog – eg a job board, forum etc)
- Ability to Repurpose Content (could the content be reproduced in a different form – eg ebook, book, course)
What other factors would you include when putting a value on a blog?