Comments on: PubMatic – Automate Ad Optimization – First Impressions Review

By: Domestic Divapalooza

Domestic Divapalooza — Wed, 27 Feb 2008 00:47:55 +0000

Is B5 Media using this service? If so, how does B5 Media like it? If not, what was it about the program that they did not like? I’m still waiting to see more about how folks like it since it’s still in beta before I try it.

By: aisha

aisha — Tue, 15 Jan 2008 05:02:34 +0000

looks very interestng… thinks to test this once

By: Anthony Lawrence

Anthony Lawrence — Tue, 13 Nov 2007 12:15:14 +0000

I just started this running yesterday – unless yesterday was a total fluke (certainly possible), I am very impressed.

I was nervous about this because of YPN – it has never done well for me and I’ve only used it as filler where I had large pages and ran out of Google. Because it has always had such dismal results, I was very concerned about mixing it in with my regular ads.

As it turned out, Pubmatic ran about 30% of my impressions as YPN ads. As usual, that was pumping a dry well: it often results in nothing and at best is a few dollars, and that remained true.

However, Google income jumped about 30% over what I would have normally expected for the day. Of course 30% swings in Google do happen and that could have been from something else entirely – no way to tell.

We’ll see what the next week or so brings..

By: Gossip Girl Fashion

Gossip Girl Fashion — Fri, 02 Nov 2007 12:47:33 +0000

Works great for me so far, except I am confused about the reporting. Yesterday’s reports: Google Adsense says I have one click, Pubmatic says I have three on one page and then in another report says I have 25 between two ad networks. Not sure what to believe or if some of the reports are delayed.

Has anyone else had discrepencies in their reporting? I just want to see if this is normal during the first few days.

I guess I’ll give it a few more days before questioning pubmatic since it does say delayed reporting up to two days for new ad tags on it’s website.

By: JDJ

JDJ — Thu, 01 Nov 2007 14:47:48 +0000

It seems that Pubmatic is having a problem with its registration form. I can’t get past the initial page. Also, it does seem that it may take a while to optimize the ads on my blog, but I am just curious to watch the process as it works, and some free advertising wouldn’t hurt!

By: Wayne Liew

Wayne Liew — Thu, 01 Nov 2007 13:32:40 +0000

I doubt this service will really work because as you can see, you will need to contact them after you have got contacts from your advertising platform. This might take a lot of effort from fellow publishers and as you can see, not many advertising platforms are open to answering mails.

By: Chip

Chip — Thu, 01 Nov 2007 10:51:45 +0000

The impression trial period is way too long for my small 4 months old blog. I’ll have to wait 2 or three months to get accepted. Or not. Anyway, I’ll give it a try tonight.

By: Tim

Tim — Wed, 31 Oct 2007 20:27:39 +0000

Is there an option in this thing to block certain types of ads (flashing, etc.)?

By: Max Powers at http://ConsumerFight.com

Max Powers at http://ConsumerFight.com — Wed, 31 Oct 2007 17:24:48 +0000

I think “giving it a try” is the only answer to this and other opportunities that are presented to you.

By: Amy Bass

Amy Bass — Wed, 31 Oct 2007 16:24:00 +0000

Looks very interesting. I am going to be signing up for this and trying it out. :)

By: James Joyner

James Joyner — Wed, 31 Oct 2007 15:40:00 +0000

I’d note, too, that if you have under 100 readers a day, you shouldn’t worry about monetizing your site just yet. Build an audience first, then start running ads.

By: Angela

Angela — Wed, 31 Oct 2007 15:37:53 +0000

It’s good to see a service like PubMatic. If it is as stated, then it should be very useful to blog sites. Actually it might bring some relief.

By: Technobuzz.net

Technobuzz.net — Wed, 31 Oct 2007 15:01:59 +0000

Looks Good :)

By: Climbingnarc

Climbingnarc — Wed, 31 Oct 2007 14:24:22 +0000

Thanks for the tip! This will be a great way to experiment with the many different ad networks at one time.

By: Top Web Celebrities

Top Web Celebrities — Wed, 31 Oct 2007 14:21:52 +0000

I’d hate to see “Ads Optimized by PubMatic” on top of “Ads by Google”. 4 entities being advertized from 1 single banner – that’s a little too much!

By: Jude

Jude — Wed, 31 Oct 2007 14:15:23 +0000

If you install your own OpenAds rotator, doesn’t it almost work the same way?

By: 45n5

45n5 — Wed, 31 Oct 2007 13:54:07 +0000

two others similar to this in private beta

rubiconproject.com
yieldbuild.com

although I wasn’t accepted for either of those so off to try pubmatic.

By: Caroline Middlebrook

Caroline Middlebrook — Wed, 31 Oct 2007 13:20:48 +0000

I’ve only just started to monetize one of my blogs and like most people just plumped with Adsense to start with. Services like this will come in really useful if they do what they say they do as I don’t have time to manually go through all the options, especially with the number of ad networks around these days.

By: Mike Pedersen Golf

Mike Pedersen Golf — Wed, 31 Oct 2007 12:50:41 +0000

Darren…this is a valuable post! I’ve been struggling to decide if I want to start removing adsense from my sites. Google is killing me with LOW cents per click and my sites are authority sites. I’m getting tired of google making all this money off MY CLICKS.

If you were to use one set of ads for your living what would you use? I know you don’t use adsense anymore, but what about the others?

Thanks for your time!

By: BONTB-Monetize Your Blog

BONTB-Monetize Your Blog — Wed, 31 Oct 2007 12:33:55 +0000

I like that one. Thank you Darren! I will give a try , talk to you soon.